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Conversion-focused copywriter with 9+ years generating measurable revenue across finance, iGaming, SaaS, FMCG, construction, and B2B services in European and global markets. I specialize in high-performance copy that turns traffic into customers, not through volume, but through strategic messaging, SEO insight, and conversion architecture…

Oluwagbemiga Williams

Copywriter, Content Strategist, SEO Expert, +2

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Conversion-focused copywriter with 9+ years generating measurable revenue across finance, iGaming, SaaS, FMCG, construction, and B2B services in European and global markets. I specialize in high-performance copy that turns traffic into customers, not through volume, but through strategic messaging, SEO insight, and conversion architecture…

Available to hire

Conversion-focused copywriter with 9+ years generating measurable revenue across finance, iGaming, SaaS,
FMCG, construction, and B2B services in European and global markets.
I specialize in high-performance copy that turns traffic into customers, not through volume, but through strategic
messaging, SEO insight, and conversion architecture

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

French

Advanced

Work Experience

Senior Conversion Copywriter

November 1, 2025 - Present

Remote role focused on turning traffic into qualified buyers across DACH, UK and US markets. Develops conversion-optimized content architecture, SEO-driven insights, and strategic messaging to drive revenue across finance, gaming, SaaS, FMCG, construction, and B2B services. Builds CTAs, landing pages, lead magnets, and sales funnels; drives measurable lift in conversions and revenue for multiple campaigns.

Content Strategist & Copywriter at Spotzer Digital Media BV

February 1, 2024 - Present

Remote lead copywriter for 75+ European SMB brands across DACH, Benelux and the UK. Develops conversion-focused product and service pages, category pages, and email sequences; aligns brand voice with regional markets; implements localization-ready copy and high-trust messaging; supports multi-channel content strategy and demand generation.

Lead Copywriter at TransPerfect

September 1, 2022 - December 31, 2023

Remote - USA. Wrote 1,200+ pages across UK, US and DACH markets for enterprise clients in finance, healthcare, SaaS and e-commerce. Built conversion-focused content frameworks, created CTAs and sales-enabler copy, and ensured regulatory compliance (FCA, SEC, BaFin) where applicable. Delivered multilingual content and optimized content for SEO and conversions.

Copywriter & Content Strategist at JP CoolFood (FMCG / Frozen Foods)

September 1, 2019 - July 31, 2022

Remote - Lagos, Nigeria. Led copywriting and content strategy for 40+ clients across SaaS, e-commerce, logistics, B2B services, and professional services. Developed reusable landing page templates, brand messaging, and local SEO content. Produced case studies and service pages, supporting multilingual content and regional market adaptation.