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I'm Oluwatobi Ogunrinde, a senior brand designer who builds scalable visual identity systems for premium consumer brands and AI-enabled startups. I translate data into design strategy, lead cross-functional teams, and deliver campaigns, packaging, and digital touchpoints that balance brand storytelling with commercial performance. I think in systems, make decisions early, and build frameworks others can execute within. My work aims to simplify complexity into clear, repeatable visual language, and I enjoy mentoring teams to execute bold ideas with impact.…I'm Oluwatobi Ogunrinde, a senior brand designer who builds scalable visual identity systems for premium consumer brands and AI-enabled startups. I translate data into design strategy, lead cross-functional teams, and deliver campaigns, packaging, and digital touchpoints that balance brand storytelling with commercial performance. I think in systems, make decisions early, and build frameworks others can execute within. My work aims to simplify complexity into clear, repeatable visual language, and I enjoy mentoring teams to execute bold ideas with impact.

Oluwatobi Ogunrinde

Album Art Designer, Brand Designer, Designer, +4

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I'm Oluwatobi Ogunrinde, a senior brand designer who builds scalable visual identity systems for premium consumer brands and AI-enabled startups. I translate data into design strategy, lead cross-functional teams, and deliver campaigns, packaging, and digital touchpoints that balance brand storytelling with commercial performance. I think in systems, make decisions early, and build frameworks others can execute within. My work aims to simplify complexity into clear, repeatable visual language, and I enjoy mentoring teams to execute bold ideas with impact.…I'm Oluwatobi Ogunrinde, a senior brand designer who builds scalable visual identity systems for premium consumer brands and AI-enabled startups. I translate data into design strategy, lead cross-functional teams, and deliver campaigns, packaging, and digital touchpoints that balance brand storytelling with commercial performance. I think in systems, make decisions early, and build frameworks others can execute within. My work aims to simplify complexity into clear, repeatable visual language, and I enjoy mentoring teams to execute bold ideas with impact.

Available to hire

I’m Oluwatobi Ogunrinde, a senior brand designer who builds scalable visual identity systems for premium consumer brands and AI-enabled startups. I translate data into design strategy, lead cross-functional teams, and deliver campaigns, packaging, and digital touchpoints that balance brand storytelling with commercial performance.

I think in systems, make decisions early, and build frameworks others can execute within. My work aims to simplify complexity into clear, repeatable visual language, and I enjoy mentoring teams to execute bold ideas with impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product & Creative Director at Clutch Technologies

August 1, 2025 - Present

Platform had no brand or product structure. Built a complete brand system from scratch, defining UX narrative, go-to-market positioning, and all touchpoints. Outcome: trust-driven platform ready for pre-seed fundraising at a $2.5M target valuation with 78 active users growing 7.5% weekly, infrastructure under $70/month.

Creative Lead at Ashcorp Luxury Projects (Ashluxe + 234Labs)

May 1, 2023 - Present

Led full brand reposition, developing scalable Nigerian heritage visual system. Delivered premium packaging identity that expanded across product lines without reinvention, now the brand standard. Built data-driven design intelligence decks from sales metrics. 234Labs mascot system and four collection campaigns; contributed to over $1M in revenue.

Founder / Independent Design Practice at OA-Studios

October 1, 2022 - May 1, 2023

Operated independent creative practice across brand identity, campaign design, and apparel graphics; worked with early-stage clients on visual systems and product creative while developing OA-Studios as a full-service design studio.

Brand & Visual Designer at Raqratt

March 1, 2022 - September 1, 2022

Early-stage fashion startup with no visual identity. Collaborated cross-functionally to build core visual system for metaverse-adjacent fashion product launch; established brand language and visual system.

Graphic Designer at Massive Dynamics BOUNCE

February 1, 2021 - August 1, 2021

Fast-paced multi-client agency; executed branding, digital, and marketing projects across multiple clients while maintaining quality standards under pressure.

Head of Digital at Geto

July 1, 2020 - August 1, 2020

Promoted from intern; led digital visual direction across social, web, and in-store experience.

Graphic Design Intern at Geto

March 1, 2020 - July 1, 2020

Built complete design system from scratch across social, web, and product graphics, resulting in promotion.

Founder at Independent Design Practice

January 1, 2016 - January 1, 2020

Began designing for personal brand with direct exposure to garment manufacturing, print production, dielines, and physical product development.