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I am a professionally certified UI/UX designer based in London. I am passionate about creating vibrant experiences & products that are of genuine use, enhancing people’s lives, inspiring delight & putting the user first every step of the way. I have 5+ years experience creating functional prototypes with Figma.
My other passion is digital illustration & 2D motion graphics design. I am a seasoned digital/vector illustrator & have worked with After Effects for almost 7 years, creating 2D animation & VFX for a range of exciting projects.
I have experience working in both established companies & studios & helping start ups get their vision off the ground, securing multiple rounds of investment & funding.
As a veritable people person, I am experienced working alongside other designers, project managers & dev teams, but also comfortable working solo. I have a previous background in marketing, overseeing large-scale digital projects, user research & testing, which gives me unique insights as a designer.
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Alongside my digital & UI work I have worked as a 2D motion graphics designer for the last 7 years. I specialize in Adobe After Effects & have experience creating 2D animation, music videos, explainer & on boarding videos, VFX, animated logos & idents, social content & advertising.
Please take a look at my 2024 show reel:
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During my time working at Jaguar Land Rover I had the incredible opportunity to work as the lead designer on their award-winning Dragon Challenge campaign.
The campaign was created to promote the launch of their first ever all-electric Range Rover. Racing drivers Mitch Evans & Ho-Ping Tung took on the infamous Dragon Road in china to prove its power.
I was responsible for creating the iconic dragon challenge branding, track decorations, advertising & even the racing suites worn by the drivers.
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I worked as an integrated designer at Jaguar Land Rover’s creative agency Spark44. During my time at the studio, I worked on a range of OOH print-based advertising, pitch decks, marketing materials & digital content such as banners, UI icons & email campaigns.
I took the design lead on the new Land Rover new customer service email pipeline which was an integral part of a customer’s experience when purchasing a new Land Rover. It was a particularly demanding & complex project which was the most ambitious in the automotive industry at the time.
Case study: https://www.twine.net/signin
For my professional certification in UI design qualification at the UX Institute I was required to create a functional prototype banking application for a new challenger bank which had to feel trustworthy, but deliver something new & exciting with a playful style.
The prototype had to work across all major break points for different devices including mobile, tablet & desktop.
My project work earned me the highest grade & professional certification in user interface design in 2023.
Case study: https://www.twine.net/signin
Incognito provides personal online security & protection against previously undetectable spyware for users of Android devices. Working as the UI/UX designer I was responsible for designing & creating version 1.5 & version 2 between 2019 & 2022.
The app saw incredible growth during this time, doubling its user base to almost 6 million installs, hitting the top 10% of advertising revenue earners on the Google app store. This success granted us consultancy from an in-house Google UX team who approved version 2 with only a few minor suggested changes.
Case study: https://www.twine.net/signin
The crowning feature of Viora was its virtual meetings system. The platform was designed primarily to be used without the need for virtual headsets, instead accessed on-screen over a range of devices.
The user interface & experience was designed to be as user friendly & intuitive as possible, making virtual meetings a pleasure to use for users of all backgrounds & skill levels.
As the sole designer on this project I was able to fully create & deliver the first version which was completed in 2023 after securing multiple rounds of funding & investment. It is now being used internally with 3 major institutions & being tested by students across Europe.
Case study: https://www.twine.net/signin
I worked the sole UI/UX & product designer on an ambitious virtual meetings & productivity platform, aiming to revolutionize virtual avatar-driven meetings with productivity features for teams. It features virtual meetings, video meetings, work groups & task management among many more features.
I was responsible for creating the beta version of the platform & version 1 securing over £2 million in seed funding over multiple rounds of investment.
The full MVP was completed in 2023, being used internally by 3 institutions & being tested by students in Universities across Europe.
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