Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital marketing and insight professional with experience across campaign management, social media marketing, content creation, market research, and performance analysis. Experienced in planning and optimising Facebook and Instagram campaigns, conducting A/B testing, tracking campaign metrics, and supporting brand growth through data-driven marketing strategies. Strong background in cross-functional collaboration, consumer insights, and content-focused marketing, supported by a Master’s in Marketing focused on AI, analytics, and cross-channel marketing.…Digital marketing and insight professional with experience across campaign management, social media marketing, content creation, market research, and performance analysis. Experienced in planning and optimising Facebook and Instagram campaigns, conducting A/B testing, tracking campaign metrics, and supporting brand growth through data-driven marketing strategies. Strong background in cross-functional collaboration, consumer insights, and content-focused marketing, supported by a Master’s in Marketing focused on AI, analytics, and cross-channel marketing.

Omar Wael

Marketing Strategist, Brand Strategist, Marketing Analyst, +2





Digital marketing and insight professional with experience across campaign management, social media marketing, content creation, market research, and performance analysis. Experienced in planning and optimising Facebook and Instagram campaigns, conducting A/B testing, tracking campaign metrics, and supporting brand growth through data-driven marketing strategies. Strong background in cross-functional collaboration, consumer insights, and content-focused marketing, supported by a Master’s in Marketing focused on AI, analytics, and cross-channel marketing.…Digital marketing and insight professional with experience across campaign management, social media marketing, content creation, market research, and performance analysis. Experienced in planning and optimising Facebook and Instagram campaigns, conducting A/B testing, tracking campaign metrics, and supporting brand growth through data-driven marketing strategies. Strong background in cross-functional collaboration, consumer insights, and content-focused marketing, supported by a Master’s in Marketing focused on AI, analytics, and cross-channel marketing.

Available to hire

Digital marketing and insight professional with experience across campaign management, social media marketing, content creation, market research, and performance analysis. Experienced in planning and optimising Facebook and Instagram campaigns, conducting A/B testing, tracking campaign metrics, and supporting brand growth through data-driven marketing strategies. Strong background in cross-functional collaboration, consumer insights, and content-focused marketing, supported by a Master’s in Marketing focused on AI, analytics, and cross-channel marketing.

Skills

Language

Work Experience

Personal Banker at Commercial International Bank of Egypt

March 1, 2018 - September 1, 2018

Promoted and sold bank products while providing comprehensive after-sales support to ensure customer satisfaction. Generated daily, weekly, monthly performance reports to track sales progress and identify opportunities for improvement. Managed customer inquiries and resolved complaints effectively, enhancing overall customer experience. Consistently achieved and exceeded sales targets through proactive engagement and relationship-building with clients.

Digital Marketing & Insight Executive at Awlad Ragab Co.

January 1, 2019 - March 1, 2022

Collaborated in a cross-functional team to develop and launch Premier Market, a new brand targeting a different customer segment, contributing primarily to brand strategy, identity, and positioning across 20+ store locations. Planned, executed, and monitored Facebook and Instagram ad campaigns, optimizing targeting, creatives, and placements to maximize ROI. Conducted A/B testing for ad creatives, audiences, and formats, improving CTR, reducing CPC, and increasing engagement; 30% follower growth and 25% engagement uplift within one year.

Senior Market Researcher and Insight Analyst at Misr Italia Properties

March 1, 2022 - January 1, 2024

Collaborated with cross-functional team of marketers, financial planners, and PR specialists to co-develop and execute end-to-end branding and go-to-market strategy for Solare, a 386-acre flagship development. Led strategic insights and multi-channel initiatives to support geographic expansion and brand engagement.

Academic Support Assistant at Cambridge Regional College

April 1, 2025 - Present

Delivered one-to-one and small group support in modules such as English and Marketing, using internal performance management systems to track attendance, engagement, and performance metrics. Completed accredited training in Safeguarding and Child Protection, Prevent Duty Awareness, Equality and Diversity, and SEN support, ensuring compliance with UK education standards.