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Hi, I’m Omar Wael. I am a performance-driven digital marketing and market research analyst with 5+ years of experience driving multi-channel campaigns and turning consumer insights into brand growth. I excel at blending rigorous data analysis with creative execution to deliver measurable business impact and improved customer experiences. Recently, I completed a Masters in Marketing at Anglia Ruskin University with a focus on AI-enabled cross-channel optimization. I enjoy leading cross-functional teams to co-develop and execute end-to-end branding and go-to-market strategies for large-scale projects, managing budgets and external partners, and continuously refining plans based on data and feedback.…Hi, I’m Omar Wael. I am a performance-driven digital marketing and market research analyst with 5+ years of experience driving multi-channel campaigns and turning consumer insights into brand growth. I excel at blending rigorous data analysis with creative execution to deliver measurable business impact and improved customer experiences. Recently, I completed a Masters in Marketing at Anglia Ruskin University with a focus on AI-enabled cross-channel optimization. I enjoy leading cross-functional teams to co-develop and execute end-to-end branding and go-to-market strategies for large-scale projects, managing budgets and external partners, and continuously refining plans based on data and feedback.

Omar Wael

Marketing Strategist, Brand Strategist, Marketing Analyst, +2

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Hi, I’m Omar Wael. I am a performance-driven digital marketing and market research analyst with 5+ years of experience driving multi-channel campaigns and turning consumer insights into brand growth. I excel at blending rigorous data analysis with creative execution to deliver measurable business impact and improved customer experiences. Recently, I completed a Masters in Marketing at Anglia Ruskin University with a focus on AI-enabled cross-channel optimization. I enjoy leading cross-functional teams to co-develop and execute end-to-end branding and go-to-market strategies for large-scale projects, managing budgets and external partners, and continuously refining plans based on data and feedback.…Hi, I’m Omar Wael. I am a performance-driven digital marketing and market research analyst with 5+ years of experience driving multi-channel campaigns and turning consumer insights into brand growth. I excel at blending rigorous data analysis with creative execution to deliver measurable business impact and improved customer experiences. Recently, I completed a Masters in Marketing at Anglia Ruskin University with a focus on AI-enabled cross-channel optimization. I enjoy leading cross-functional teams to co-develop and execute end-to-end branding and go-to-market strategies for large-scale projects, managing budgets and external partners, and continuously refining plans based on data and feedback.

Available to hire

Hi, I’m Omar Wael. I am a performance-driven digital marketing and market research analyst with 5+ years of experience driving multi-channel campaigns and turning consumer insights into brand growth. I excel at blending rigorous data analysis with creative execution to deliver measurable business impact and improved customer experiences.

Recently, I completed a Masters in Marketing at Anglia Ruskin University with a focus on AI-enabled cross-channel optimization. I enjoy leading cross-functional teams to co-develop and execute end-to-end branding and go-to-market strategies for large-scale projects, managing budgets and external partners, and continuously refining plans based on data and feedback.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

Work Experience

Academic Support Assistant at Cambridge Regional College

April 1, 2025 - Present

Delivered one-to-one and small group support in modules such as English and Marketing, using internal performance management systems to track attendance, engagement, and performance metrics. Completed accredited training in Safeguarding and Child Protection, Prevent Duty Awareness, Equality and Diversity, and SEN support, ensuring compliance with UK education standards.

Senior Market Researcher and Insight Analyst at Misr Italia Properties

March 1, 2022 - January 1, 2024

Collaborated with cross-functional team of marketers, financial planners, and PR specialists to co-develop and execute end-to-end branding and go-to-market strategy for Solare, a 386-acre flagship development. Led strategic insights and multi-channel initiatives to support geographic expansion and brand engagement.

Marketing & Insight Executive at Awlad Ragab Co.

January 1, 2019 - March 1, 2022

Collaborated with cross-functional teams of marketing strategists, financial planners, and PR specialists to co-develop and execute end-to-end branding and go-to-market strategies. Planned, executed, and monitored paid social campaigns across Facebook and Instagram; produced visuals using Canva and AI tools; conducted A/B testing to improve CTR and engagement; led content creation and scheduling for social channels; analyzed performance and iterated campaigns to scale audience and ROI.

Digital Marketing & Insight Executive at Awlad Ragab Co.

January 1, 2019 - March 1, 2022

Collaborated in a cross-functional team to develop and launch Premier Market, a new brand targeting a different customer segment, contributing primarily to brand strategy, identity, and positioning across 20+ store locations. Planned, executed, and monitored Facebook and Instagram ad campaigns, optimizing targeting, creatives, and placements to maximize ROI. Conducted A/B testing for ad creatives, audiences, and formats, improving CTR, reducing CPC, and increasing engagement; 30% follower growth and 25% engagement uplift within one year.

Personal Banker at Commercial International Bank of Egypt (CIB)

March 1, 2018 - September 30, 2018

Promoted and sold bank products while providing comprehensive after-sales support to ensure customer satisfaction. Generated and analyzed daily, weekly, and monthly performance reports to track sales progress and identify opportunities for improvement. Managed customer inquiries and resolved complaints effectively, enhancing the overall customer experience.

Personal Banker at Commercial International Bank of Egypt

March 1, 2018 - September 1, 2018

Promoted and sold bank products while providing comprehensive after-sales support to ensure customer satisfaction. Generated daily, weekly, monthly performance reports to track sales progress and identify opportunities for improvement. Managed customer inquiries and resolved complaints effectively, enhancing overall customer experience. Consistently achieved and exceeded sales targets through proactive engagement and relationship-building with clients.