I’m Omar Shaban, a backend engineer with 18 years of experience building scalable, maintainable systems across fintech, e-commerce, edtech, healthcare SaaS, and AI. I specialize in system architecture, databases, and event-driven processing, with deep production experience handling millions of records and designing reliable workflows end to end.
I’ve led backend architecture through full SDLC—from requirements and implementation to deployment—using Python and PHP, and I’ve integrated observability, CI/CD, and resilient patterns for high-availability services. Recently, I’ve been building AI agent systems and real-time streaming workflows using FastAPI, WebSockets, LangChain, and Neo4j, while also maintaining and improving core platform components used at massive scale.
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- AI video engine: A LangGraph-based “director” pipeline with storyboard-first orchestration, parallel fan-out/fan-in scene generation, async workers and Shotstack rendering. It covers five video formats: Menu, Events Calendar, Event, Item and Highlights to Video.
- Grounded visuals: A “shot passport” system that uses classical computer vision to index motion and subjects in real footage, plus a framing planner and a stock/AI fallback chain. Prompting rules keep generated scenes realistic rather than fantastical.
- Media pipeline: Accepts footage straight from any phone or camera and handles the conversion automatically, with clean text overlays and auto-generated social captions.
- Multi-brand platform: GastRoi.com runs as its own brand in a shared monorepo alongside gastroi.ch and moosti.app. It has its own frontend, brand-aware copy and help center, and USD Stripe plans on a credit-based billing system.
- Amira, the AI sales assistant: A pre-sales guidance agent backed by a Neo4j knowledge graph and pgvector help-center retrieval, with a multilingual Next.js chat widget.
- Infrastructure: GDPR-minded hosting with encrypted Hetzner servers and EU-region Cloudflare R2 storage.
The brief
Restaurants, cafés and bars need a steady stream of short-form video for social media, but rarely have the time, budget or skills to produce it. GastRoi turns what a venue already has (its menu, events, dishes and own footage) into ready-to-post marketing videos. GastRoi.com is the global, English-language edition of the Swiss product gastroi.ch, built for international customers with USD pricing.
What I built
As co-founder and lead architect, I designed and built the platform end to end:
The result
A live SaaS product with self-serve onboarding, a no-card free trial, and Starter, Growth and Pro plans plus pay-as-you-go credit packs. A venue can upload a menu or a few clips and get a polished, captioned vertical video in minutes, with no editing skills needed.
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