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Regional PR and Brand Communications professional with experience driving high-visibility campaigns across multiple SEA markets. Leads end-to-end media initiatives, press engagement, and brand storytelling, partnering with local editorial, influencers, and celebrities to strengthen luxury/lifestyle and business relevance. Skilled in data-driven performance tracking, crisis/corporate messaging, and cross-functional coordination across PR, CRM, retail, and marketing teams. Also has product innovation/launch background, supporting ideation, communication strategy, and multi-channel promotional execution.…Regional PR and Brand Communications professional with experience driving high-visibility campaigns across multiple SEA markets. Leads end-to-end media initiatives, press engagement, and brand storytelling, partnering with local editorial, influencers, and celebrities to strengthen luxury/lifestyle and business relevance. Skilled in data-driven performance tracking, crisis/corporate messaging, and cross-functional coordination across PR, CRM, retail, and marketing teams. Also has product innovation/launch background, supporting ideation, communication strategy, and multi-channel promotional execution.

Krystle Ng

PR Freelancer, Digital Marketer, Performance Marketer, +3

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Regional PR and Brand Communications professional with experience driving high-visibility campaigns across multiple SEA markets. Leads end-to-end media initiatives, press engagement, and brand storytelling, partnering with local editorial, influencers, and celebrities to strengthen luxury/lifestyle and business relevance. Skilled in data-driven performance tracking, crisis/corporate messaging, and cross-functional coordination across PR, CRM, retail, and marketing teams. Also has product innovation/launch background, supporting ideation, communication strategy, and multi-channel promotional execution.…Regional PR and Brand Communications professional with experience driving high-visibility campaigns across multiple SEA markets. Leads end-to-end media initiatives, press engagement, and brand storytelling, partnering with local editorial, influencers, and celebrities to strengthen luxury/lifestyle and business relevance. Skilled in data-driven performance tracking, crisis/corporate messaging, and cross-functional coordination across PR, CRM, retail, and marketing teams. Also has product innovation/launch background, supporting ideation, communication strategy, and multi-channel promotional execution.

Available to hire

Regional PR and Brand Communications professional with experience driving high-visibility campaigns across multiple SEA markets. Leads end-to-end media initiatives, press engagement, and brand storytelling, partnering with local editorial, influencers, and celebrities to strengthen luxury/lifestyle and business relevance.

Skilled in data-driven performance tracking, crisis/corporate messaging, and cross-functional coordination across PR, CRM, retail, and marketing teams. Also has product innovation/launch background, supporting ideation, communication strategy, and multi-channel promotional execution.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Regional PR & Marketing Manager / PR Strategy & Media Relations at iWc Schaffhausen

September 1, 2022 - Present

Developed and implemented high-visibility communication campaigns across Singapore, Malaysia, Thailand, Philippines, Indonesia, and Vietnam. Drove double-digit PR value growth year-on-year (FY24 +18%, FY25 +21%) to €6.2M through high-impact campaigns, strategic media placements, and brand storytelling across six markets. Led end-to-end media initiatives for launches and events including Watches & Wonders, Pre-Watches & Wonders, and manufacture visits, managing logistics, schedules, and content strategy to maximize press coverage. Supported flagship brand events such as Bangkok Watch Week, F1 movies screenings (€300K PR value), SEA Watchmaking Tour, and ION pop-up boutique with coordinated media engagement, interviews, and editorial amplification. Strengthened journalist relationships via targeted outreach to secure top-tier coverage in luxury, lifestyle, and business publications region-wide. Owned press communications and crafted press releases, speeches, scripts, and invitation

PR Strategy & Media Relations (role listed; company not clearly parseable)

September 1, 2022 - Present

Oversaw PR strategy and media relations with emphasis on luxury/beauty brand communications, press engagements, influencer/celebrity partnerships, 360° marketing campaign execution (digital, PR, retail), crisis communications, corporate messaging, and data-driven reporting. (Company name not clearly stated in the provided text.)

Regional Account Executive / Google Account (Campaign Strategy & Media Planning) at PHD

September 1, 2019 - August 1, 2022

Managed Google accounts for the APAC region, including oversight of Google media and relationships, and contributed insights to strategy decks for local accounts such as HSBC and Bio-Oil. Built and maintained stakeholder relationships to ensure alignment and synergy across projects. Conducted trend monitoring and ideation for clients, spearheaded campaign strategy and execution across channels including paid and earned media in print and digital mediums across the APAC region. Managed campaign implementation and supported ad buying on platforms such as Google Ads and Display & Video 360 for both offline and digital campaigns. Built campaign reporting metrics and post-campaign analysis to derive performance insights and inform future strategies. Collaborated with finance for precise client invoicing and effective management of finance-related platforms and trackers. Contributed to the company social committee activities such as outings, weekly get-togethers, and team-building to foste

Regional Assistant PR & Marketing Manager / Regional Assistant Brand Manager at Shiseido

September 1, 2019 - August 31, 2022

Developed and executed high-visibility communication campaigns across Singapore and multiple APAC markets (e.g., Malaysia, Thailand, Philippines, Indonesia, Vietnam). Drove double-digit PR value growth year-on-year (FY24 +18%, FY25 +21%) to about €6.2M through high-impact campaigns, strategic media placements, and compelling brand storytelling across six markets. Led media initiatives including Watches & Wonders, Pre-Watches & Wonders, and brand visits with end-to-end logistics, scheduling, and content strategy to maximize press coverage. Supported flagship regional and local events (e.g., Bangkok Watch Week, F1 movie screenings, SEAWatchmaking Tour, ION pop-up boutique) through editorial amplification, interviews, and coverage coordination. Strengthened journalism relationships via targeted outreach, securing top-tier coverage across luxury/lifestyle/business publications. Owned and crafted press materials (press releases, speeches, scripts, invitations) to maintain message consis

Media / Brand Executive (PhD program) / Regional Brand Executive at Shiseido

April 1, 2018 - June 1, 2019

Collaboratively contributed to Senka skincare portfolio development via conception and implementation of diverse regional campaigns and innovative product developments. Played a key role in growing brand presence in Personal Care by identifying and capitalizing on whitespace opportunities beyond the SEA region. Contributed to end-to-end product innovation projects across cross-functional stakeholders (formulation, packaging, claims, supply chain, finance, R&D, and consumer research) and shaped the innovation pipeline over multiple years. Directed creation of product mock-ups and design elements integral to novel product innovations. Monitored market trends and identified strategic opportunities to position the brand for competitive advantage. Engaged local counterparts to deliver business growth plans and margin-improving business cases. Formulated regional communications and promotional strategies spanning TV commercials, e-commerce, social media, digital content, PR, sampling, and

Regional Assistant PR & Marketing Manager (Google account / APAC media relations) at Sloan Digital Marketing Analytics Course / Google Digital Guru (not a company; Google account management described)

April 1, 2018 - June 30, 2019

Managed Google APAC media and relationships, contributing insights to strategy decks for local accounts including HSBC and Bio-Oil. Spearheaded strategic media planning and executed multi-channel communication initiatives (paid and earned media; print and digital) across APAC. Supported campaign implementation through ad space trading and buying, including Google Ads and Display & Video 360 for offline and digital campaigns. Produced campaign reporting metrics and post-campaign analysis decks to inform future strategy. Collaborated with finance to ensure proper client invoicing and effective management of finance-related platform access and trackers.