ROOD by Sylvie Rood: Brand Identity
Ondine Chanita Morand
Published
0
ROOD by Sylvie Rood is a reimagined dance wear brand designed in New York and based in Paris. Rooted in ballet, the brand celebrates individuality and the freedom of movement—empowering individuals to feel confident and unapologetically ROOD.
In translating this vision into a unique visual identity, brand assets were designed to balance boldness with elegance, while conveying a natural sense of movement.