Bernal Institute, UL, Ireland (Materials Science Research) Digital Strategy and Publications
Áine O'Neill
Published
The Bernal Institute is a €100m+ investment in world-class materials science research at University of Limerick, home to 65 members and 250 researchers. I was responsible for the communications strategy, implementation, campaign analysis, measurement and evaluation — sourcing and translating complex scientific, medical device and pharmaceutical research into clear, audience-focused content for students, industry, academic partners, policymakers, and funding bodies.
PUBLICATIONS
Managed production of the Bernal brochures, Strategic Plan and annual reports from 2017 to 2024:
Bernal Annual Report 2020
https://issuu.com/uoflfoundation/docs/bernal_ar_fa_web_dbl
Bernal Annual Report 2021
https://issuu.com/uoflfoundation/docs/ul_bernal_2021
Created a podcast library and publications repository on the Bernal website. Established the Bernal YouTube channel and edited 19 seminar recordings using Premiere Pro.
Bernal YouTube Channel
https://www.youtube.com/@bernalinstitute6619
STRATEGY KPIS
Bernal Digital Marketing Strategy 2022–2023
https://drive.google.com/file/d/1hxzeGNinTvNDzgete3CixOMN0ANcBwMf/view?usp=drive_link
Website: Grow domain authority from 31 to 75; impressions from 30k to 90k/month; CTR from 3.4% to 6.8%
LinkedIn: +30% impressions to 408k; engagement rate from 3.63% to 4%; +501 new followers
Twitter/X: Benchmarked against comparable institutes — Bernal was already outperforming established peers