Áine O'Neill

●Designing and executing a social media strategy for an established business building its digital presence: Valerie Hayes Pilates and Valerie's Video Content Plan (March 2026, ongoing) ●Planning, filming (iPhone, DJI mic), editing and publishing vertical video using CapCut; 60 Reels scripts developed using AI research tools with manually reviewed captions/subtitles, for Instagram and TikTok ●Track performance; achieving 61,419 Instagram views in 73 days, with 65.6% from non-followers, and a 3% TikTok engagement rate from a standing start on March 31st 2026

●Create and execute the multichannel Communications Strategy and content for Nestlé Development Centre (NDC) ●Collaborate with the Head of NDC and Nestlé Corporate Communications to align with the organisation's global identity, compliance, business strategy and evolving digital media trends ●Develop demand supporting digital content to promote research expertise ●Create the centre’s digital media calendar and content: video, Workplace, LinkedIn, Nestlé R&D website, brochures, newsletters, and quarterly magazine ●Lead video content from concept to delivery, working with internal teams and external agencies ●Track and evaluate engagement, audience profiles, online journeys, and sought-after content to build measurable, data-driven campaigns and optimise performance ●Initiate and manage a collaboration with SSPC, Research Ireland Centre for Pharmaceuticals, to design a STEM programme for school children ●Procure and manage external agencies to deliver compliant communications assets ●Manage the annual communications and engagement budget in alignment with Nestlé's global procurement policy

●Own and deliver the Bernal Institute Communications Strategy in alignment with UN Sustainable Development Goals (SDGs) in health, energy, and environment ●Own the institute's digital media calendar and demand supporting content: LinkedIn (paid and organic), Twitter, YouTube, website (WordPress), strategic plan, brochures, and annual reports ●Manage digital marketing campaigns using HubSpot, Mailchimp and Hootsuite, including email marketing, contact management and campaign analytics ●Source and translate complex scientific, medical device and pharmaceutical research into clear, audience focused content for students, industry and academic partners, policymakers, and funding bodies ●Project managed the institute's website build and research group websites to improve organic search performance, domain authority and WCAG compliance ●Collaborate with key academics from the Bernal Institute, Research Ireland and Enterprise Ireland funded research centres (SSPC, DPTC, PMTC) and industry partners to maximise publicity and collate news stories ●Liaise with journalists, radio producers, media production companies and RTE to pitch stories and plan interviews ●Moderate webinars with international scientists communicating research to solve global grand challenges ●Manage the annual communications budget ●Use competitor and performance analytics to optimise content strategy, with independent analysis showing Bernal outperforming established peers on X (Twitter) and consistently achieving LinkedIn engagement rates above 3%