Bernal Institute, UL, Ireland (Materials Science Research) Digital Content and Science PR

The Bernal Institute’s research spans nanomaterials, pharmaceutical manufacturing, biomedical engineering, and sustainable energy aligned with SDGs in health, energy and environment.

I started the institute’s LinkedIn page, building its content, style, and audience — translating complex science into clear, relatable stories. I pitched stories to national media, securing coverage on Futureproof, Newstalk Radio, RTE and SiliconRepublic.com. I implemented communications evaluations using Ruepoint media monitoring, Altmetrics and Hootsuite.

LINKEDIN PERFORMANCE (ENGAGEMENT RATE CONSISTENTLY 3–4%; INDUSTRY AVERAGE 1–2%)
https://www.twine.net/signin

Research fellowship announcement — 300 engagements (291 reactions, 9 comments)
Research Ireland funding awards — 216 engagements
Nanomaterials researcher profile — 210 engagements
Process engineering researcher profile — 207 engagements
Health research for autoimmune diseases — 180 engagements

View LinkedIn content portfolio
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View Bernal Institute LinkedIn page
https://www.twine.net/signin

MEDIA COVERAGE

RTE: Limerick institute turning plastic into car parts
https://www.twine.net/signin

SiliconRepublic.com: Dr Joseph Mooney — water desalination and sustainable technology
SiliconRepublic.com: Dr Shalini Singh — nanoscience and materials energy

LINKEDIN PAID CAMPAIGN

Managed a targeted LinkedIn paid campaign for a virtual conference — €100/day budget over three days, targeting leading international universities and key industry sectors. Delivered 20,000 peak live audience.