Nestle Development Centre Communications Officer (strategy and content creator)
Áine O'Neill
Published
THE BRIEF
Nestlé Development Centre (NDC) Askeaton was Nestlé’s key global R&D site for infant nutrition. I led the annual multichannel communications strategy; covering LinkedIn, Workplace, the Nestlé R&D website, newsletters, brochures, and a quarterly magazine in alignment with Nestlé brand and compliance requirements.
Worked with Nestlé Corporate Communications and the Head of NDC to align with global identity, compliance, and business strategy.
Led video content from concept to delivery, working with internal teams and external agencies.
Conducted communications audits and stakeholder analysis to improve internal communications.
NOTABLE OUTCOMES
Managed end-to-end production of the Irish shoot for a Nestlé TV commercial, collaborating with colleagues in the Philippines on storyboard and filming spec. Viewed by 24 million people.
https://drive.google.com/file/d/1laOXqdpMskByo85i9CTyG5erstVvBrol/view?usp=drivesdk
Delivered crisis communications following Nestlé’s decision to close NDC Askeaton — staff forums and Q&A for 54 employees. No negative media impact; NDC included in IBEC’s 2024 Leading in Wellbeing Top 100 Companies.
https://drive.google.com/file/d/1HVPB0VzJeYuiEghXKKKJwJKm1TcBXJMj/view?usp=drivesdk