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I am a Product Leader and Strategist with a foundation in hands-on design, dedicated to building products that users love and that drive tangible business growth. My journey from visual design to senior product leadership has given me a unique advantage: the ability to bridge the critical gap between user-centric design, technical feasibility, and strategic business objectives. Currently, as a Product Lead at Sigmawave AI, I am responsible for end-to-end product strategy and execution. My focus is on translating complex AI capabilities into intuitive and valuable user experiences. This involves building and mentoring a talented cross-functional team, establishing agile processes that accelerate our time-to-market, and making data-informed decisions to prioritize what truly matters for our users and our business. My approach is deeply rooted in evidence-based design. At Bluesilo, I leveraged comprehensive user research—from surveys to usability testing—to inform product decisions that increased partner engagement by 40% and cut onboarding time in half. I thrive on solving complex UX problems and building scalable design systems that ensure consistency and efficiency. I am passionate about mentoring rising talent and fostering collaborative environments where teams can do their best work. I am always open to connecting with fellow product enthusiasts, designers, and innovators. Specialties: Product Strategy & Roadmapping • Team Leadership & Mentoring • UX/UI Design • User Research & Discovery • SaaS & AI Products • Design Systems • Agile & Scrum…I am a Product Leader and Strategist with a foundation in hands-on design, dedicated to building products that users love and that drive tangible business growth. My journey from visual design to senior product leadership has given me a unique advantage: the ability to bridge the critical gap between user-centric design, technical feasibility, and strategic business objectives. Currently, as a Product Lead at Sigmawave AI, I am responsible for end-to-end product strategy and execution. My focus is on translating complex AI capabilities into intuitive and valuable user experiences. This involves building and mentoring a talented cross-functional team, establishing agile processes that accelerate our time-to-market, and making data-informed decisions to prioritize what truly matters for our users and our business. My approach is deeply rooted in evidence-based design. At Bluesilo, I leveraged comprehensive user research—from surveys to usability testing—to inform product decisions that increased partner engagement by 40% and cut onboarding time in half. I thrive on solving complex UX problems and building scalable design systems that ensure consistency and efficiency. I am passionate about mentoring rising talent and fostering collaborative environments where teams can do their best work. I am always open to connecting with fellow product enthusiasts, designers, and innovators. Specialties: Product Strategy & Roadmapping • Team Leadership & Mentoring • UX/UI Design • User Research & Discovery • SaaS & AI Products • Design Systems • Agile & Scrum

Andiwan Halim

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I am a Product Leader and Strategist with a foundation in hands-on design, dedicated to building products that users love and that drive tangible business growth. My journey from visual design to senior product leadership has given me a unique advantage: the ability to bridge the critical gap between user-centric design, technical feasibility, and strategic business objectives. Currently, as a Product Lead at Sigmawave AI, I am responsible for end-to-end product strategy and execution. My focus is on translating complex AI capabilities into intuitive and valuable user experiences. This involves building and mentoring a talented cross-functional team, establishing agile processes that accelerate our time-to-market, and making data-informed decisions to prioritize what truly matters for our users and our business. My approach is deeply rooted in evidence-based design. At Bluesilo, I leveraged comprehensive user research—from surveys to usability testing—to inform product decisions that increased partner engagement by 40% and cut onboarding time in half. I thrive on solving complex UX problems and building scalable design systems that ensure consistency and efficiency. I am passionate about mentoring rising talent and fostering collaborative environments where teams can do their best work. I am always open to connecting with fellow product enthusiasts, designers, and innovators. Specialties: Product Strategy & Roadmapping • Team Leadership & Mentoring • UX/UI Design • User Research & Discovery • SaaS & AI Products • Design Systems • Agile & Scrum…I am a Product Leader and Strategist with a foundation in hands-on design, dedicated to building products that users love and that drive tangible business growth. My journey from visual design to senior product leadership has given me a unique advantage: the ability to bridge the critical gap between user-centric design, technical feasibility, and strategic business objectives. Currently, as a Product Lead at Sigmawave AI, I am responsible for end-to-end product strategy and execution. My focus is on translating complex AI capabilities into intuitive and valuable user experiences. This involves building and mentoring a talented cross-functional team, establishing agile processes that accelerate our time-to-market, and making data-informed decisions to prioritize what truly matters for our users and our business. My approach is deeply rooted in evidence-based design. At Bluesilo, I leveraged comprehensive user research—from surveys to usability testing—to inform product decisions that increased partner engagement by 40% and cut onboarding time in half. I thrive on solving complex UX problems and building scalable design systems that ensure consistency and efficiency. I am passionate about mentoring rising talent and fostering collaborative environments where teams can do their best work. I am always open to connecting with fellow product enthusiasts, designers, and innovators. Specialties: Product Strategy & Roadmapping • Team Leadership & Mentoring • UX/UI Design • User Research & Discovery • SaaS & AI Products • Design Systems • Agile & Scrum

Available to hire

I am a Product Leader and Strategist with a foundation in hands-on design, dedicated to building products that users love and that drive tangible business growth. My journey from visual design to senior product leadership has given me a unique advantage: the ability to bridge the critical gap between user-centric design, technical feasibility, and strategic business objectives.

Currently, as a Product Lead at Sigmawave AI, I am responsible for end-to-end product strategy and execution. My focus is on translating complex AI capabilities into intuitive and valuable user experiences. This involves building and mentoring a talented cross-functional team, establishing agile processes that accelerate our time-to-market, and making data-informed decisions to prioritize what truly matters for our users and our business.

My approach is deeply rooted in evidence-based design. At Bluesilo, I leveraged comprehensive user research—from surveys to usability testing—to inform product decisions that increased partner engagement by 40% and cut onboarding time in half. I thrive on solving complex UX problems and building scalable design systems that ensure consistency and efficiency.

I am passionate about mentoring rising talent and fostering collaborative environments where teams can do their best work. I am always open to connecting with fellow product enthusiasts, designers, and innovators.

Specialties: Product Strategy & Roadmapping • Team Leadership & Mentoring • UX/UI Design • User Research & Discovery • SaaS & AI Products • Design Systems • Agile & Scrum

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Product Lead at Sigma Wave AI

September 1, 2023 - Present

Recruited and currently manages across-functional product team of 4 (3 designers, 1 researcher). Established the product development lifecycle from discovery to delivery, introducing weekly sprint planning and prioritization framework (Design Thinking Process) that increased team output by 30%. Defined and launched MVP for Visual Synthetic Data Builder, outlining core user journeys in PRDs and prioritizing a feature set that secured early adoption. Spearheaded the adoption of a new component-based design workflow in Figma, reducing design-to-dev handoff time by 65% and cutting the overall UI iteration process from 2 weeks to 5 days. Mentored junior designers through structured feedback sessions and skill-building workshops on UX research and prototyping, elevating overall team capability and project quality.

Product Designer & Project Manager at Bluesilo Studio Singapore

January 1, 2023 - Present

Designed end-to-end user experience for an HRMS SaaS platform, resulting in a 40% increase in user engagement and reducing new customer onboarding time from 10 minutes to 5 minutes through a simplified guided setup. Optimized the design scope to align with project timelines and development team capability, ensuring feasibility and efficiency in the product development process. Developed and maintained a comprehensive Figma design system comprising 100+ reusable components, ensuring consistency across 3 web and mobile apps.

Senior Graphic Designer at Kuopacific Group Indonesia

August 1, 2023 - October 14, 2025

Conceptualized and executed a full brand refresh for IIBN, including logo, packaging, and marketing collateral, contributing to a 30% increase in brand recognition in target markets. Produced and art-directed a 3-month content strategy for Instagram, featuring 50+ high-quality graphics and videos, which grew the follower base by 30% and increased engagement by 25%. Led creative collaboration and provided art direction for a team of 10+ designers and content creators on 5+ major social media campaigns, defining the visual strategy and ensuring brand consistency across all assets.

Help Desk Technician at PT Sat Nusapersada Tbk

June 1, 2021 - October 14, 2025

Troubleshot 15+ department connection problems in the company. Maintained hardware performance over 5,000+ computers. Used remote access (TightVNC, Remote Desktop) to perform troubleshooting when needed. Quickly solved 10+ overseas customer issues daily with 95% success.

Visual Designer at PT Mareco Prima Mandarin Indonesia

October 1, 2018 - October 14, 2025

Designed low and high-fidelity interactive prototypes for the company's first mobile app, focusing on streamlining the process, which received a 90% positive usability test score. Implemented Google's Material Design guidelines comprehensively, creating a component library that improved UI development efficiency by 40% and reduced front-end bugs by 25%. Created a library of 100+ pixel-perfect icons, illustrations, and banners, establishing a cohesive visual language for the digital product.

Product Lead at Sigma Wave AI

September 1, 2023 - Present

Led a cross-functional product team of 4 (3 designers, 1 researcher), established end-to-end product lifecycle from discovery to delivery, introduced weekly sprint planning and a Design Thinking process, increasing team output by 30%. Defined and launched MVP for Visual Synthetic Data Builder; outlined core user journeys in PRD and prioritized features enabling early adoption. Spearheaded adoption of a component-based design workflow in Figma, reducing design-to-dev handoff time by 65% and cutting UI iteration time from 2 weeks to 5 days. Mentored junior designers through structured feedback sessions and hands-on UX research and prototyping workshops.

Product Designer & Project Manager at Bluesilo Studio

January 1, 2023 - Present

Designed end-to-end user experience for an HRMS SaaS platform, resulting in 40% higher user engagement and onboarding time reduced from 10 minutes to 5 minutes through a simplified guided setup. Optimized design scope to align with project timelines and development team capabilities, ensuring feasibility and efficiency in the product development process. Developed and maintained a comprehensive Figma design system with 100+ reusable components across 3 web/mobile apps.

Senior Graphic Designer at Kuopacific Group (Indonesia)

August 31, 2023 - October 14, 2025

Conceptualized and executed a full brand refresh for IIBN, including logo, packaging, and marketing collateral, contributing to a 30% increase in brand recognition in target markets. Produced and art-directed a 3-month Instagram content strategy (50+ high-quality graphics and videos), growing follower base by 30% and engagement by 25%. Led creative collaboration and provided art direction for a team of 10+ designers and content creators on 5+ major social media campaigns, defining visual strategy and ensuring brand consistency across assets.

Help Desk Technician at PT Sat Nusapersada Tbk (Indonesia)

June 30, 2021 - October 14, 2025

Troubleshot 15+ departmental connection problems; maintained hardware performance across 5,000+ computers; used remote access tools to perform troubleshooting; resolved 10+ overseas customer issues daily with a 95% success rate.

Visual Designer at PT Mareco Prima Mandiri (Indonesia)

October 31, 2018 - October 14, 2025

Designed low- and high-fidelity interactive prototypes for the company’s first mobile app, focusing on streamlining processes and achieving a 90% positive usability test score. Implemented Google Material Design guidelines comprehensively, creating a component library that improved UI development efficiency by 40% and reduced frontend bugs by 25%. Created a library of 100+ pixel-perfect icons, illustrations, and banners, establishing a cohesive visual language.