Hi, I’m Poh Wei Tai, a Singapore-based graphic designer, illustrator and art director who loves turning briefs into bold, memorable visuals. I’ve led campaigns and brand identities for a range of clients in Singapore and Tokyo, including social media activations and citizen-focused campaigns. I thrive on storytelling through brand visuals and tactile design, from logos and packaging to immersive campaigns across digital and print. I thrive on collaboration, cross-disciplinary learning, and exploring how new tools like AI can enhance creativity without replacing human expression. When I’m not designing, I contribute to local doodle communities and freelance projects that push my ideas in fresh directions.

Poh Wei Tai

Hi, I’m Poh Wei Tai, a Singapore-based graphic designer, illustrator and art director who loves turning briefs into bold, memorable visuals. I’ve led campaigns and brand identities for a range of clients in Singapore and Tokyo, including social media activations and citizen-focused campaigns. I thrive on storytelling through brand visuals and tactile design, from logos and packaging to immersive campaigns across digital and print. I thrive on collaboration, cross-disciplinary learning, and exploring how new tools like AI can enhance creativity without replacing human expression. When I’m not designing, I contribute to local doodle communities and freelance projects that push my ideas in fresh directions.

Available to hire

Hi, I’m Poh Wei Tai, a Singapore-based graphic designer, illustrator and art director who loves turning briefs into bold, memorable visuals. I’ve led campaigns and brand identities for a range of clients in Singapore and Tokyo, including social media activations and citizen-focused campaigns. I thrive on storytelling through brand visuals and tactile design, from logos and packaging to immersive campaigns across digital and print.

I thrive on collaboration, cross-disciplinary learning, and exploring how new tools like AI can enhance creativity without replacing human expression. When I’m not designing, I contribute to local doodle communities and freelance projects that push my ideas in fresh directions.

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Language

English
Fluent
Chinese
Advanced
Japanese
Advanced

Work Experience

Content Strategy Intern at Tribal Worldwide, DDB (Singapore)
January 1, 2020 - June 1, 2020
Assisted in managing and planning content for social media channels for key clients across 2-3 brands (Ministry of Culture, Community and Youth, Gardens by the Bay).
Member Artist at Band of Doodlers (Singapore)
May 1, 2015 - December 1, 2019
Art collective focused on doodling with collaborations with brands such as Google Singapore, SMRT Corporation, Southeast Asian Games 2015, SG50. Engaged in community doodling workshops and live drawing sessions for public and non-profit organizations.
Senior Creative at AN ZUR PTELTD (Singapore)
October 1, 2023 - November 30, 2023
Led creative development for campaigns, including art direction and visuals for Singapore-based clients; collaborated with cross-functional teams to deliver campaigns on time.
Creative
July 1, 2022 - October 31, 2023
Creative (Jul 2022 - Oct 2023). Lead creative for two social media retainers – Kid Starts in Singapore and Speak Mandarin Campaign. Created and implemented brand identities aligned with clients’ goals and brand personalities.
Graphic Designer & Illustrator at One Way Type Freelance
August 1, 2021 - Present
Freelance graphic designer and illustrator working with small Singaporean businesses in F&B sector to craft unique brand identities across physical spaces.
Artist at Band of Doodlers
May 1, 2015 - December 31, 2019
Member artist at Band of Doodlers, a Singapore-based art collective; contributed to community doodling workshops and partnerships with Google Singapore, SG Enable, SMRT Corporation, Southeast Asian Games 2015, SG50; led school workshops and non-profit outreach.

Education

Bachelor of Communication Studies, Honours (Distinction), GPA 4.38/5 at Nanyang Technological University, Singapore
January 1, 2017 - January 1, 2021
Bachelor of Communications Studies, Honours (Distinction) at Nanyang Technological University, Singapore
January 1, 2017 - January 1, 2021
Japanese Language Studies at Shinagawa Language Institute, Tokyo
January 1, 2023 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Other