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Hi! I'm Rachel, a multidisciplinary designer based in Berlin. With over 8 years of experience in branding, strategic design, and digital experiences, I specialize in crafting visually compelling, user-centric brand narratives that bridge the gap between design and experience. Having worked in both agency and in-house environments across Singapore and Berlin, I’ve developed a deep appreciation for collaboration, adaptability, and strategic design thinking. Navigating these two dynamic creative landscapes has sharpened my ability to design for global audiences, embrace cultural nuances, and deliver strategic, visually impactful solutions. My work thrives at the intersection of strategy and creativity, digital and print, branding and UX. From leading brand transformations to designing immersive experiences, I bring bold storytelling, thoughtful execution, and a meticulous eye for detail to every project. 👉🏻 If you're interested in exploring potential collaborations or discussing creative opportunities, please feel free to reach out.…Hi! I'm Rachel, a multidisciplinary designer based in Berlin. With over 8 years of experience in branding, strategic design, and digital experiences, I specialize in crafting visually compelling, user-centric brand narratives that bridge the gap between design and experience. Having worked in both agency and in-house environments across Singapore and Berlin, I’ve developed a deep appreciation for collaboration, adaptability, and strategic design thinking. Navigating these two dynamic creative landscapes has sharpened my ability to design for global audiences, embrace cultural nuances, and deliver strategic, visually impactful solutions. My work thrives at the intersection of strategy and creativity, digital and print, branding and UX. From leading brand transformations to designing immersive experiences, I bring bold storytelling, thoughtful execution, and a meticulous eye for detail to every project. 👉🏻 If you're interested in exploring potential collaborations or discussing creative opportunities, please feel free to reach out.

Rachel Ong

Designer, Graphic Designer, Brand Designer, +7

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Hi! I'm Rachel, a multidisciplinary designer based in Berlin. With over 8 years of experience in branding, strategic design, and digital experiences, I specialize in crafting visually compelling, user-centric brand narratives that bridge the gap between design and experience. Having worked in both agency and in-house environments across Singapore and Berlin, I’ve developed a deep appreciation for collaboration, adaptability, and strategic design thinking. Navigating these two dynamic creative landscapes has sharpened my ability to design for global audiences, embrace cultural nuances, and deliver strategic, visually impactful solutions. My work thrives at the intersection of strategy and creativity, digital and print, branding and UX. From leading brand transformations to designing immersive experiences, I bring bold storytelling, thoughtful execution, and a meticulous eye for detail to every project. 👉🏻 If you're interested in exploring potential collaborations or discussing creative opportunities, please feel free to reach out.…Hi! I'm Rachel, a multidisciplinary designer based in Berlin. With over 8 years of experience in branding, strategic design, and digital experiences, I specialize in crafting visually compelling, user-centric brand narratives that bridge the gap between design and experience. Having worked in both agency and in-house environments across Singapore and Berlin, I’ve developed a deep appreciation for collaboration, adaptability, and strategic design thinking. Navigating these two dynamic creative landscapes has sharpened my ability to design for global audiences, embrace cultural nuances, and deliver strategic, visually impactful solutions. My work thrives at the intersection of strategy and creativity, digital and print, branding and UX. From leading brand transformations to designing immersive experiences, I bring bold storytelling, thoughtful execution, and a meticulous eye for detail to every project. 👉🏻 If you're interested in exploring potential collaborations or discussing creative opportunities, please feel free to reach out.

Available to hire

Hi! I’m Rachel, a multidisciplinary designer based in Berlin. With over 8 years of experience in branding, strategic design, and digital experiences, I specialize in crafting visually compelling, user-centric brand narratives that bridge the gap between design and experience. Having worked in both agency and in-house environments across Singapore and Berlin, I’ve developed a deep appreciation for collaboration, adaptability, and strategic design thinking. Navigating these two dynamic creative landscapes has sharpened my ability to design for global audiences, embrace cultural nuances, and deliver strategic, visually impactful solutions.

My work thrives at the intersection of strategy and creativity, digital and print, branding and UX. From leading brand transformations to designing immersive experiences, I bring bold storytelling, thoughtful execution, and a meticulous eye for detail to every project.

👉🏻 If you’re interested in exploring potential collaborations or discussing creative opportunities, please feel free to reach out.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Chinese

Advanced

Work Experience

Senior Brand Designer at Clincase

March 1, 2023 - May 30, 2025

Led the company's first rebranding since 2004, creating a modern and cohesive brand identity that elevated recognition and market positioning. Directed cross-functional design efforts to simplify complex technical solutions into user-centric designs, including product interface design and a full website overhaul.

Senior Designer at The Editor’s Market

March 1, 2023 - August 18, 2025

Managed end-to-end design projects, leading multidisciplinary initiatives in art direction, branding, development, experiential design, video, and animation. Collaborated with teams to craft cohesive, high-impact experiences across digital platforms and physical retail environments.

Designer at 72andSunny

August 1, 2019 - August 18, 2025

Supported the creative team developing compelling campaign strategies for leading Southeast Asia fintech and hospitality clients including AirAsia, Grab, and Habyt (formerly Hmlet).

Designer, Design Intern at The Lo & Behold Group

October 1, 2018 - August 18, 2025

Produced print and digital marketing materials for a leading hospitality company. Led UX and interface design initiatives leveraging user research and design thinking to deliver integrated physical and digital customer experiences.

Designer, Design Intern at Ellysage

April 1, 2016 - August 18, 2025

Created immersive work across brand identity, print, and digital assets in a hands-on multidisciplinary environment. Collaborated with product managers and engineers on wireframes and prototypes for a comprehensive website redesign.

Freelance Designer

September 1, 2021 - August 18, 2025

Worked independently and within teams on diverse projects for clients in fintech, hospitality, and lifestyle sectors. Delivered brand identity, digital designs, campaign development, editorial content, and pitch presentations.

Senior Designer at The Editor’s Market

March 31, 2023 - August 18, 2025

Oversaw end-to-end design projects, leading multidisciplinary initiatives spanning art direction, branding, development, experiential design, video, and animation. Partnered with internal teams to craft cohesive, high-impact experiences across both digital platforms and physical retail environments.

Senior Brand Designer at Clincase

May 31, 2025 - August 18, 2025

Spearheaded the company’s first rebranding initiative since its inception in 2004, creating a modern, cohesive identity that elevated brand recognition and strengthened market positioning. Led cross-functional design efforts to transform complex technical solutions into clear, user-centric experiences — including product interface design and a full website overhaul.

Designer at 72andSunny

August 31, 2019 - August 18, 2025

Supported the creative team in developing compelling campaign strategies for various Southeast Asia's leading fintech and hospitality organizations like AirAsia, Grab, and Habyt.

Designer, Design Intern at The Lo & Behold Group

October 31, 2018 - August 18, 2025

Designed a diverse range of print and digital marketing materials for a leading hospitality company known for its distinctive lifestyle concepts. Led UX and interface design initiatives leveraging user research and design thinking to deliver customer-centric solutions integrating physical and digital experiences.

Designer, Design Intern at Ellysage

April 30, 2016 - August 18, 2025

Created immersive work across multiple channels and mediums including brand identity, print, and digital assets. Collaborated with product managers and engineers to develop wireframes and prototypes for a comprehensive website redesign.

Freelance Designer

September 30, 2021 - August 18, 2025

Worked independently and collaboratively within in-house and agency settings, partnering with clients across fintech, hospitality, and lifestyle industries. Delivered projects from brand identity and digital design to campaign development, editorial content, and pitch presentations.