Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Chinese
Advanced
Work Experience
Senior Brand Designer at Clincase
March 1, 2023 - May 30, 2025Led the company's first rebranding since 2004, creating a modern and cohesive brand identity that elevated recognition and market positioning. Directed cross-functional design efforts to simplify complex technical solutions into user-centric designs, including product interface design and a full website overhaul.
Senior Designer at The Editor’s Market
March 1, 2023 - August 18, 2025Managed end-to-end design projects, leading multidisciplinary initiatives in art direction, branding, development, experiential design, video, and animation. Collaborated with teams to craft cohesive, high-impact experiences across digital platforms and physical retail environments.
Designer at 72andSunny
August 1, 2019 - August 18, 2025Supported the creative team developing compelling campaign strategies for leading Southeast Asia fintech and hospitality clients including AirAsia, Grab, and Habyt (formerly Hmlet).
Designer, Design Intern at The Lo & Behold Group
October 1, 2018 - August 18, 2025Produced print and digital marketing materials for a leading hospitality company. Led UX and interface design initiatives leveraging user research and design thinking to deliver integrated physical and digital customer experiences.
Designer, Design Intern at Ellysage
April 1, 2016 - August 18, 2025Created immersive work across brand identity, print, and digital assets in a hands-on multidisciplinary environment. Collaborated with product managers and engineers on wireframes and prototypes for a comprehensive website redesign.
Freelance Designer
September 1, 2021 - August 18, 2025Worked independently and within teams on diverse projects for clients in fintech, hospitality, and lifestyle sectors. Delivered brand identity, digital designs, campaign development, editorial content, and pitch presentations.
Senior Designer at The Editor’s Market
March 31, 2023 - August 18, 2025Oversaw end-to-end design projects, leading multidisciplinary initiatives spanning art direction, branding, development, experiential design, video, and animation. Partnered with internal teams to craft cohesive, high-impact experiences across both digital platforms and physical retail environments.
Senior Brand Designer at Clincase
May 31, 2025 - August 18, 2025Spearheaded the company’s first rebranding initiative since its inception in 2004, creating a modern, cohesive identity that elevated brand recognition and strengthened market positioning. Led cross-functional design efforts to transform complex technical solutions into clear, user-centric experiences — including product interface design and a full website overhaul.
Designer at 72andSunny
August 31, 2019 - August 18, 2025Supported the creative team in developing compelling campaign strategies for various Southeast Asia's leading fintech and hospitality organizations like AirAsia, Grab, and Habyt.
Designer, Design Intern at The Lo & Behold Group
October 31, 2018 - August 18, 2025Designed a diverse range of print and digital marketing materials for a leading hospitality company known for its distinctive lifestyle concepts. Led UX and interface design initiatives leveraging user research and design thinking to deliver customer-centric solutions integrating physical and digital experiences.
Designer, Design Intern at Ellysage
April 30, 2016 - August 18, 2025Created immersive work across multiple channels and mediums including brand identity, print, and digital assets. Collaborated with product managers and engineers to develop wireframes and prototypes for a comprehensive website redesign.
Freelance Designer
September 30, 2021 - August 18, 2025Worked independently and collaboratively within in-house and agency settings, partnering with clients across fintech, hospitality, and lifestyle industries. Delivered projects from brand identity and digital design to campaign development, editorial content, and pitch presentations.
Senior Designer at The Editor’s Market
September 1, 2021 - February 1, 2023Led and coordinated multidisciplinary design projects across branding, art direction, digital, and experiential design. Directed end-to-end creative execution, ensuring cohesive brand expression across e-commerce platforms and physical retail environments. Collaborated with internal teams and external partners to deliver integrated campaigns and in-store experiences.
Freelance Designer at Freelance Designer (Singapore)
February 1, 2019 - September 1, 2021Worked independently and within collaborative teams across in-house and agency settings, partnering with clients across fintech, hospitality, and lifestyle industries. Delivered strategic brand and campaign work ranging from identity development to digital storytelling. Managed client relationships and translated business objectives into compelling visual narratives.
Contract Designer at 72 and Sunny
April 1, 2019 - August 1, 2019Supported the creative team in developing compelling campaign strategies for various Southeast Asia's leading fintech and hospitality organizations like AirAsia, Grab, and Habyt (formerly Hmlet).
Designer at The Lo & Behold Group
October 1, 2017 - October 1, 2018Designed diverse print and digital marketing materials for a leading hospitality company known for distinctive lifestyle concepts. Led UX and interface design initiatives, leveraging user research and design thinking to deliver customer-centric solutions.
Designer at Ellysage
October 1, 2015 - April 1, 2016Created brand identity and marketing assets across multiple channels in a hands-on environment. Cross-collaborated with product managers and engineers to develop wireframes and prototypes for comprehensive website redesign.
Freelance Designer at Self-employed
February 1, 2019 - September 1, 2021Worked independently and within collaborative teams across in-house and agency settings, partnering with clients across fintech, hospitality, and lifestyle industries. Delivered strategic brand and campaign work ranging from identity development to digital storytelling. Managed client relationships and translated business objectives into compelling visual narratives.
Education
Diploma in Media Production & Design Graphic Design Major at Republic Polytechnic
January 1, 2013 - January 1, 2016Diploma in Media Production & Design (Graphic Design Major) at Republic Polytechnic (Singapore) School of Technology for the Arts
January 1, 2013 - January 1, 2016Diploma in Media Production & Design at Republic Polytechnic (Singapore)
January 1, 2013 - January 1, 2016Qualifications
Diploma in Media Production & Design
January 11, 2030 - April 7, 2026Industry Experience
Financial Services, Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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