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Paid Media and Social Specialist with over 3 years of experience delivering full-funnel advertising strategies across B2C, B2B, and eCommerce brands. Skilled in managing six-figure budgets across Meta, TikTok, Pinterest, Snapchat, LinkedIn, and Google Ads, driving measurable ROI and business growth. Combines analytical precision with creative instinct to optimise performance, develop insight-led strategies, and build high-performing campaigns. Brings a collaborative mindset, strong understanding of digital platforms and data-driven results for clients across multiple verticals.…Paid Media and Social Specialist with over 3 years of experience delivering full-funnel advertising strategies across B2C, B2B, and eCommerce brands. Skilled in managing six-figure budgets across Meta, TikTok, Pinterest, Snapchat, LinkedIn, and Google Ads, driving measurable ROI and business growth. Combines analytical precision with creative instinct to optimise performance, develop insight-led strategies, and build high-performing campaigns. Brings a collaborative mindset, strong understanding of digital platforms and data-driven results for clients across multiple verticals.

Cielo Mae Opetina

Digital Marketer, PPC Manager, Marketing Strategist, +3

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Paid Media and Social Specialist with over 3 years of experience delivering full-funnel advertising strategies across B2C, B2B, and eCommerce brands. Skilled in managing six-figure budgets across Meta, TikTok, Pinterest, Snapchat, LinkedIn, and Google Ads, driving measurable ROI and business growth. Combines analytical precision with creative instinct to optimise performance, develop insight-led strategies, and build high-performing campaigns. Brings a collaborative mindset, strong understanding of digital platforms and data-driven results for clients across multiple verticals.…Paid Media and Social Specialist with over 3 years of experience delivering full-funnel advertising strategies across B2C, B2B, and eCommerce brands. Skilled in managing six-figure budgets across Meta, TikTok, Pinterest, Snapchat, LinkedIn, and Google Ads, driving measurable ROI and business growth. Combines analytical precision with creative instinct to optimise performance, develop insight-led strategies, and build high-performing campaigns. Brings a collaborative mindset, strong understanding of digital platforms and data-driven results for clients across multiple verticals.

Available to hire

Paid Media and Social Specialist with over 3 years of experience delivering full-funnel advertising strategies across B2C, B2B, and eCommerce brands. Skilled in managing six-figure budgets across Meta, TikTok, Pinterest, Snapchat, LinkedIn, and Google Ads, driving measurable ROI and business growth.

Combines analytical precision with creative instinct to optimise performance, develop insight-led strategies, and build high-performing campaigns. Brings a collaborative mindset, strong understanding of digital platforms and data-driven results for clients across multiple verticals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

CapCut

Intermediate

WordPress

Intermediate

Language

English

Fluent

Work Experience

Paid Social Manager at Found Group Ltd

October 1, 2025 - Present

- Planned, launched, and optimised paid media campaigns across Meta, TikTok, LinkedIn, Pinterest, and Google Ads, managing over £300k in monthly ad spend across eight accounts. - Delivered full-funnel strategies for clients across retail (eCommerce), hospitality, and technology, adapting targeting and creative approaches to each sector. - Conducted A/B testing on creatives, bidding strategies, and ad formats to increase CTRs and ROAS. - Partnered with creative teams to develop platform-native content, transforming performance insights into impactful briefs and campaign concepts. - Built automated performance dashboards in GA4, Google Data Studio, and Excel to visualise key KPIs and optimise decision making. - Mentored junior specialists in campaign optimisation and reporting best practices, improving team efficiency and campaign output. - Managed client communication, translating data into clear strategic recommendations and performance updates.

Senior PPC Account Executive at Found Group Ltd.

November 1, 2023 - October 31, 2024

PPC Account Executive at Found Group Ltd.

October 10, 2022 - October 31, 2023

Senior Paid Social Account Executive at Found Group Ltd.

November 1, 2024 - September 30, 2025