Discord - Concept Launch Ad (spec work)

Self-initiated concept piece (spec work) - not commissioned by or affiliated with Discord.

Brief (self-set): a 26-second launch-style ad that sells the feeling of hanging out with friends online - kinetic typography, product UI in motion, and a clear download CTA.

What we made:

• Bold kinetic-type hooks (“already here”, “No call”)
• Animated product UI: friends list, live stream tile, mobile chat
• Playful sticker / character moments to match the brand tone
• End card with app icon and CTA

Role: concept, motion design, UI animation and edit - Opzami Agency.