Oriane Nyikeine

Contributed to SEO across multiple sites, then took autonomous ownership of a WordPress media site with a freelance team (2025). Weekly technical SEO audits (Screaming Frog, GSC monitoring, performance tracking). SEO article writing with keyword research, semantic structuring, and search intent alignment. Editorial monitoring via Google Trends to drive the content calendar. Evergreen content refresh and republication to recover/sustain rankings. Quality control of freelance writers (title review, keyword usage, internal linking checks). Debugged PHP/performance issues impacting crawl efficiency and rankings.

Operational data analysis using Excel, Power BI, SQL, and DataGalaxy to produce structured reports. Built a shared nomenclature reference to align and reconcile conflicting operational databases across departments.

Monitored SEO performance via Google Search Console (index coverage, query analysis, error detection) and tracked organic traffic with Google Analytics (Universal Analytics). Conducted crawl audits with Screaming Frog to find technical errors, redirect chains, and orphan pages. Performed SERP and competitor analysis for search intent mapping and ranking opportunity identification. Wrote SEO articles (keyword research, topic clusters, on-page optimization). Implemented on-page elements (titles/meta/headings) and supported WordPress site builds (sitemap, tags, URL structure).