I am a creative and performance-driven digital marketer and social media executive with over 3 years of hands-on experience. I specialize in managing paid advertising campaigns, content creation, social media management, and developing effective social media strategies. I have a proven track record of growing brand awareness and lead conversions across major platforms like Meta, TikTok, Snapchat, and YouTube. I am fluent in English and have strong technical and design skills including video editing, AI-generated content, and platform troubleshooting. Throughout my career, I have successfully optimized campaigns to yield strong returns on ad spend, crafted engaging visuals and AI videos for multiple industries including real estate and healthcare, and resolved complex platform issues to maintain seamless client operations. I pride myself on delivering data-driven marketing strategies and consistently managing high volumes of social media accounts with sustainable growth and engagement.…

Muhammad Osama Kayani

I am a creative and performance-driven digital marketer and social media executive with over 3 years of hands-on experience. I specialize in managing paid advertising campaigns, content creation, social media management, and developing effective social media strategies. I have a proven track record of growing brand awareness and lead conversions across major platforms like Meta, TikTok, Snapchat, and YouTube. I am fluent in English and have strong technical and design skills including video editing, AI-generated content, and platform troubleshooting. Throughout my career, I have successfully optimized campaigns to yield strong returns on ad spend, crafted engaging visuals and AI videos for multiple industries including real estate and healthcare, and resolved complex platform issues to maintain seamless client operations. I pride myself on delivering data-driven marketing strategies and consistently managing high volumes of social media accounts with sustainable growth and engagement.…

Available to hire

I am a creative and performance-driven digital marketer and social media executive with over 3 years of hands-on experience. I specialize in managing paid advertising campaigns, content creation, social media management, and developing effective social media strategies. I have a proven track record of growing brand awareness and lead conversions across major platforms like Meta, TikTok, Snapchat, and YouTube. I am fluent in English and have strong technical and design skills including video editing, AI-generated content, and platform troubleshooting.

Throughout my career, I have successfully optimized campaigns to yield strong returns on ad spend, crafted engaging visuals and AI videos for multiple industries including real estate and healthcare, and resolved complex platform issues to maintain seamless client operations. I pride myself on delivering data-driven marketing strategies and consistently managing high volumes of social media accounts with sustainable growth and engagement.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent
Hindi
Fluent
Panjabi, Punjabi
Intermediate

Work Experience

Creative Graphic Designer & Content Specialist at LMCO Garage, Doha
March 31, 2025 - August 26, 2025
I worked remotely as a full-time graphic designer and content specialist, developing product-based visuals and ad creatives for international Amazon and eCommerce brands. I produced short videos and carousel posts for promotional campaigns and social media branding. Additionally, I monitored performance metrics and optimized content strategy to align with viral trends, leading content creation for over 10 brands and achieving a 25% boost in click-through rates on social campaigns. I developed content calendars to increase posting consistency and audience retention.
Creative Graphic Designer & Content Specialist at Follow Me Solutions, Doha
March 31, 2025 - August 26, 2025
Served as a full-time graphic designer and content specialist creating product-based visuals and ad creatives for international Amazon and eCommerce brands. Produced short videos and carousels for promotional campaigns and social media branding. Monitored performance metrics and adjusted content strategies to stay aligned with viral trends. Led content creation for 10+ brands, resulting in a 25% increase in click-through rates and improved post consistency and audience retention through content calendars.
Creative Graphic Designer & Content Specialist (Freelance) at Upwork / International Clients
August 31, 2020 - August 26, 2025
As a freelancer since 2018, I created social media graphics, print materials, ads, and product visuals primarily for Amazon brands. Delivered over 100 projects focusing on branding, social media visuals, and campaign videos. I collaborated with content writers and marketing teams to align visuals with campaigns, specializing in food and lifestyle content for startups and small businesses. I managed multiple projects while maintaining cohesive visual branding across education and corporate sectors and supervised interns and freelance designers to ensure quality. Achieved a 98% client satisfaction rate and contributed to significant improvements in product listing conversions and brand engagement through rebranding initiatives.
Design Assistant / Intern at e-Companions Digital Marketing Agency, Islamabad
October 31, 2018 - August 26, 2025
Completed a 6-month internship involving support in design activities for a digital marketing agency. Gained foundational experience in graphic design and marketing visuals under supervision.
Digital Marketing Specialist & Social Media Content Creator at LMCO Garage Automotive Garage Company
March 31, 2025 - August 26, 2025
Managed daily social media posting, audience engagement, and analytics reporting for 20+ client accounts. Created AI-powered short-form content, reels, and stories across multiple platforms. Developed monthly social content calendars and coordinated cross-platform publishing. Conducted community management and resolved inquiries while launching over 100 ad campaigns with an average ROAS of 5x. Briefed creative teams to align video content with brand voices and monitored platform trends to enhance content strategy. Achieved a 65% overall engagement increase and managed 30+ accounts without downtime.
Social Media Executive at UrTasker eCommerce & Digital Marketing Agency
August 31, 2024 - August 26, 2025
Managed content creation and social media marketing for Facebook, Instagram, and YouTube including daily posts, graphics, and video ads focused on real estate and educational services. Handled community management with inbox support and customer queries. Tracked and reported KPIs such as engagement, reach, and lead generation. Increased lead generation by 45% through targeted campaigns and reduced ad spend waste by 30% via performance optimization and retargeting.
Social Media & Digital Ads Executive at EMPAXCO Digital Agency
February 28, 2022 - August 26, 2025
Managed paid social media campaigns to promote agency services globally. Created visuals, brochures, and lead generation ads for Facebook and Google. Handled lead follow-ups through CRM tools and optimized campaigns to improve results. Increased lead generation by 45% and reduced ad spend waste by 30% through strategic advertising and retargeting.
Media Buyer at Skyline Marketing Zone
June 30, 2021 - August 26, 2025
Managed and optimized paid media campaigns across Facebook, Google, and Instagram. Created ad creatives and visuals for lead generation and brand awareness. Conducted keyword research and audience segmentation for real estate and immigration sectors. Monitored campaign KPIs including CTR, CPC, CPM, and ROAS. Collaborated with sales teams for lead follow-up and nurturing strategies. Created over 150 visuals and videos and improved video ad engagement by 60%.
Digital Marketing Specialist & Content Creator at LMCO Garage Automotive Garage Company, Doha, Qatar
March 31, 2025 - August 26, 2025
Worked remotely from Pakistan managing full-service social media marketing for over 20 clients including daily posting, audience engagement, and analytics. Launched 100+ ad campaigns on Meta, TikTok, YouTube, and Snapchat achieving up to 5x ROAS. Created AI-powered videos and reels tailored for various business niches to increase engagement up to 65%. Designed static and motion posts for brand storytelling and campaign goals. Provided client support including resolving technical issues around ad accounts and platform policies. Key achievements include boosting average client engagement by 65% and managing 30+ business accounts with zero downtime.
Graphic Designer & Digital Ads Executive at Z.I.A. Intl. Law Firm, Jhelum, Pakistan
August 31, 2024 - August 26, 2025
Managed graphic design and digital ad campaigns promoting immigration and law services. Designed property listings, brochures, and campaign graphics for social media marketing. Executed paid ad campaigns on Facebook and Google targeting potential property buyers. Coordinated lead follow-ups and ad performance tracking with the sales team. Increased lead generation by 45% through targeted campaign strategies and reduced wasted ad spend by 30% via performance-based optimization and retargeting.
Social Media Executive at SLS College Islamabad, Pakistan
February 28, 2022 - August 26, 2025
Managed Facebook, Instagram, and YouTube accounts to promote digital real estate training. Produced engaging graphics, videos, and infographics to boost campaigns. Administered client pages, responded to comments, and provided customer support. Achieved a 300% increase in organic page followers within 6 months and reduced customer inquiry response time from 12 to 2 hours.
Social Media Content Designer at Skyline Marketing Zone, Jhelum, Pakistan
June 30, 2021 - August 26, 2025
Created promotional content and advertisements for commercial clients including product photos, videos, and motion graphics. Produced over 150 visuals and video assets contributing to high-performing campaigns which improved video ad engagement by 60% using animated storytelling.

Education

Advanced Diploma in Digital Marketing at Institute of Digital Marketing, Pakistan
January 1, 2023 - December 31, 2023
Graphic Design Certification at Digiskills.pk, Pakistan
January 1, 2016 - August 26, 2025
Professional Graphic Design Certificate at Xbox, Pakistan
January 1, 2024 - August 26, 2025
Matriculation 10th Grade in Computer Science at F.G Boys Public School Jhelum Cantt, Pakistan
January 1, 2015 - August 26, 2025
Advanced Diploma in Digital Marketing at Institute of Digital Marketing, Pakistan
January 1, 2023 - December 31, 2023
Graphic Design Certification at Digiskills.pk, Pakistan
January 1, 2016 - December 31, 2016
Professional Graphic Design Certificate at Xbox, Pakistan
January 1, 2024 - December 31, 2024
Microsoft Office Management Certificate at ZIA College Jhelum, Pakistan
January 1, 2020 - December 31, 2020
Matriculation 10th Grade in Computer Science at F.G Boys Public School Jhelum Cantt, Pakistan
January 1, 2015 - December 31, 2015
Advanced Diploma in Digital Marketing at Institute of Digital Marketing, Pakistan
January 1, 2023 - December 31, 2023
Graphic Design Certification at Digiskills.pk, Pakistan
January 1, 2016 - December 31, 2016
Professional Graphic Design Certificate at Xbox, Pakistan
January 1, 2024 - December 31, 2024
Microsoft Office Management Certificate at ZIA College Jhelum, Pakistan
January 1, 2020 - December 31, 2020
Matriculation 10th Grade in Computer Science at F.G Boys Public School Jhelum Cantt, Pakistan
January 1, 2015 - December 31, 2015

Qualifications

Advanced Diploma in Digital Marketing
January 1, 2023 - August 26, 2025
Graphic Design Certification
January 1, 2016 - August 26, 2025
Professional Graphic Design Certificate
January 1, 2024 - August 26, 2025
Advanced Diploma in Digital Marketing
January 1, 2023 - August 26, 2025
Graphic Design Certification
January 1, 2016 - August 26, 2025
Professional Graphic Design Certificate
January 1, 2024 - August 26, 2025
Microsoft Office Management Certificate
January 1, 2020 - August 26, 2025
Advanced Diploma in Digital Marketing
January 1, 2023 - August 26, 2025
Graphic Design Certification
January 1, 2016 - August 26, 2025
Professional Graphic Design Certificate
January 1, 2024 - August 26, 2025
Microsoft Office Management Certificate
January 1, 2020 - August 26, 2025

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality, Real Estate & Construction, Healthcare, Education

Skills

Experience Level