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Hi, I’m Oscar Arrieta, a growth-focused marketing strategist with 3+ years leading branding, revenue growth, and cross-functional creative production for hospitality, healthcare, and premium service brands. I specialize in translating brand positioning into scalable customer acquisition systems, building structured content ecosystems, and aligning creative production with performance marketing across organic and paid channels. I thrive on data-driven experimentation, full-funnel optimization, and cross-channel storytelling to boost ROAS and sustainable growth. I enjoy collaborating with leadership to map seasonal demand, set revenue objectives, and empower teams with clear metrics and actionable insights.…Hi, I’m Oscar Arrieta, a growth-focused marketing strategist with 3+ years leading branding, revenue growth, and cross-functional creative production for hospitality, healthcare, and premium service brands. I specialize in translating brand positioning into scalable customer acquisition systems, building structured content ecosystems, and aligning creative production with performance marketing across organic and paid channels. I thrive on data-driven experimentation, full-funnel optimization, and cross-channel storytelling to boost ROAS and sustainable growth. I enjoy collaborating with leadership to map seasonal demand, set revenue objectives, and empower teams with clear metrics and actionable insights.

Oscar Arrieta

Brand Strategist, Growth Marketer, Digital Marketer, +2

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Hi, I’m Oscar Arrieta, a growth-focused marketing strategist with 3+ years leading branding, revenue growth, and cross-functional creative production for hospitality, healthcare, and premium service brands. I specialize in translating brand positioning into scalable customer acquisition systems, building structured content ecosystems, and aligning creative production with performance marketing across organic and paid channels. I thrive on data-driven experimentation, full-funnel optimization, and cross-channel storytelling to boost ROAS and sustainable growth. I enjoy collaborating with leadership to map seasonal demand, set revenue objectives, and empower teams with clear metrics and actionable insights.…Hi, I’m Oscar Arrieta, a growth-focused marketing strategist with 3+ years leading branding, revenue growth, and cross-functional creative production for hospitality, healthcare, and premium service brands. I specialize in translating brand positioning into scalable customer acquisition systems, building structured content ecosystems, and aligning creative production with performance marketing across organic and paid channels. I thrive on data-driven experimentation, full-funnel optimization, and cross-channel storytelling to boost ROAS and sustainable growth. I enjoy collaborating with leadership to map seasonal demand, set revenue objectives, and empower teams with clear metrics and actionable insights.

Available to hire

Hi, I’m Oscar Arrieta, a growth-focused marketing strategist with 3+ years leading branding, revenue growth, and cross-functional creative production for hospitality, healthcare, and premium service brands. I specialize in translating brand positioning into scalable customer acquisition systems, building structured content ecosystems, and aligning creative production with performance marketing across organic and paid channels.

I thrive on data-driven experimentation, full-funnel optimization, and cross-channel storytelling to boost ROAS and sustainable growth. I enjoy collaborating with leadership to map seasonal demand, set revenue objectives, and empower teams with clear metrics and actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Independent Marketing Strategist at Digital Age01 (Remote)

January 1, 2023 - Present

Provide strategic growth advisory and performance marketing systems for service, hospitality, and premium consumer brands. Architected cross-platform brand growth strategy across TikTok and Instagram, and paid channels, scaling into 35K+ TikTok followers and 4K+ Instagram followers through a structured content ecosystem and performance-aligned storytelling. Directed creative production (photos, videos, and ad assets) to ensure cohesive brand positioning across organic and paid channels. Managed $15,000+ monthly acquisition budget and optimized channel mix, bidding, and campaign structure to maximize ROAS and efficiency. Implemented full-funnel targeting, A/B testing, and conversion optimization to drive revenue and growth.