My foundation is in pure graphic design, built long before UX/UI became a standard label. From that base, I naturally evolved into product design, deeply integrating technology, business, and strategy. Running my own agency (Xeito) for the past five years has given me a founder’s mindset: I understand metrics, budgets, and how to align design with business goals. I have led end-to-end projects, blending product strategy, branding, and AI to optimize processes and ensure technical viability. I am now stepping away from the administrative overhead of running an agency to focus 100% of my energy on solving complex design problems for a single, scalable product. I thrive in autonomous environments and bring a strategic, business-oriented mentality to the product team.
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