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I am a digital marketing leader with 10+ years of experience building strategies for consumer and enterprise brands. I specialize in campaign planning, paid and organic social, audience insights, and cross-platform storytelling.\n\nI focus on data-led decision making to drive online growth, improve engagement, and lead high-impact campaigns across industries. I collaborate across functions to align social, content, and performance with broader business goals.…I am a digital marketing leader with 10+ years of experience building strategies for consumer and enterprise brands. I specialize in campaign planning, paid and organic social, audience insights, and cross-platform storytelling.\n\nI focus on data-led decision making to drive online growth, improve engagement, and lead high-impact campaigns across industries. I collaborate across functions to align social, content, and performance with broader business goals.

Oshan Guliani

Marketing Strategist, Content Strategist, Digital Marketer, +2

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I am a digital marketing leader with 10+ years of experience building strategies for consumer and enterprise brands. I specialize in campaign planning, paid and organic social, audience insights, and cross-platform storytelling.\n\nI focus on data-led decision making to drive online growth, improve engagement, and lead high-impact campaigns across industries. I collaborate across functions to align social, content, and performance with broader business goals.…I am a digital marketing leader with 10+ years of experience building strategies for consumer and enterprise brands. I specialize in campaign planning, paid and organic social, audience insights, and cross-platform storytelling.\n\nI focus on data-led decision making to drive online growth, improve engagement, and lead high-impact campaigns across industries. I collaborate across functions to align social, content, and performance with broader business goals.

Available to hire

I am a digital marketing leader with 10+ years of experience building strategies for consumer and enterprise brands. I specialize in campaign planning, paid and organic social, audience insights, and cross-platform storytelling.\n\nI focus on data-led decision making to drive online growth, improve engagement, and lead high-impact campaigns across industries. I collaborate across functions to align social, content, and performance with broader business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media & Engagement Lead at The Beer Store

August 1, 2025 - May 1, 2026

Built a unified social strategy using audience data and real-time trend mapping to create brand-relevant content; increased following by 400% and improved engagement; managed a $300K budget and a 6-member team.

Founder & Marketing Consultant at PDA Studio Inc

August 1, 2024 - August 1, 2025

Founded a boutique marketing consultancy; developed client-focused marketing strategies, content plans, and social activation frameworks across CPG, SaaS, and entertainment.

Marketing Manager - Social at PolicyAdvisor.com

September 1, 2023 - June 1, 2024

Led the social strategy and campaigns, built a unified social approach, increased engagement, and aligned social efforts with broader marketing goals while collaborating with cross-functional teams on performance tracking and SEO initiatives.

Assistant General Manager - Content & Social at Paytm Insider

September 1, 2021 - May 1, 2023

Directed content and social strategy, built and managed a cross-functional team, delivered influencer-led campaigns, and ensured alignment with product and business goals.

Senior Digital Strategist at Havas

April 1, 2021 - September 1, 2021

Led digital strategy and execution for Durex, Dettol, Veet, and Reckitt; built influencer and media planning; delivered data-informed content strategies and cross-functional collaboration.

Creative Strategist at TikTok

April 1, 2020 - February 1, 2021

Drove creative strategy; launched campaigns; produced social-first content; achieved 30M+ launch day views for Amazon Prime Video’s Comicstaan; leveraged trends and talent partnerships.

Associate Creative Director - Brand Strategy at The Glitch (WPP)

October 1, 2018 - January 1, 2020

Led brand strategy; built content and social teams; delivered campaigns for Nokia and GSK; improved campaign performance and cross-functional collaboration.

Co-founder, Head - Content, Strategy & Social at SoCheers

January 1, 2014 - September 1, 2018

Co-founded the company, led content, strategy & social; built and managed teams; delivered 20+ campaigns annually and generated 70M+ video views.