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I’m a multidisciplinary creative leader based in Barcelona with a background in graphic design, audiovisual direction, and brand storytelling. I collaborate with multidisciplinary teams to develop 360° campaigns, experiential activations, and visual identities for fashion, tech, and cultural brands. My work focuses on creative direction, art direction, production coordination, and content strategy, delivering compelling narratives and cohesive brand experiences across digital and live activations.…I’m a multidisciplinary creative leader based in Barcelona with a background in graphic design, audiovisual direction, and brand storytelling. I collaborate with multidisciplinary teams to develop 360° campaigns, experiential activations, and visual identities for fashion, tech, and cultural brands. My work focuses on creative direction, art direction, production coordination, and content strategy, delivering compelling narratives and cohesive brand experiences across digital and live activations.

Oscar Omar Cruz Esquemas

Creative Director, Designer, Art Director, +2

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I’m a multidisciplinary creative leader based in Barcelona with a background in graphic design, audiovisual direction, and brand storytelling. I collaborate with multidisciplinary teams to develop 360° campaigns, experiential activations, and visual identities for fashion, tech, and cultural brands. My work focuses on creative direction, art direction, production coordination, and content strategy, delivering compelling narratives and cohesive brand experiences across digital and live activations.…I’m a multidisciplinary creative leader based in Barcelona with a background in graphic design, audiovisual direction, and brand storytelling. I collaborate with multidisciplinary teams to develop 360° campaigns, experiential activations, and visual identities for fashion, tech, and cultural brands. My work focuses on creative direction, art direction, production coordination, and content strategy, delivering compelling narratives and cohesive brand experiences across digital and live activations.

Available to hire

I’m a multidisciplinary creative leader based in Barcelona with a background in graphic design, audiovisual direction, and brand storytelling. I collaborate with multidisciplinary teams to develop 360° campaigns, experiential activations, and visual identities for fashion, tech, and cultural brands.

My work focuses on creative direction, art direction, production coordination, and content strategy, delivering compelling narratives and cohesive brand experiences across digital and live activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

3D Animation

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Catalan; Valencian

Beginner

Work Experience

Creative & Design Manager at AWOMAN

December 1, 2023 - Present

Developed creative concepts for platform initiatives and experiences. Led visual direction and design for the platform and clients campaigns. Collaborated on communication strategy and content creation for digital and live activations.

Creative & Art Director at XIA OMI

January 1, 2020 - December 31, 2022

Developed campaigns and content; managed influencer campaigns, media events and audiovisual content; provided visual direction for brand storytelling.

Creative Director at Pantene (H&S)

January 1, 2019 - December 31, 2019

Creative direction for campaign launches and influencer activations; development of branding and content assets; contributed to experiential activation planning and execution.

Creative & Art Director at BRAYA Experiential Marketing & PR Agency

October 1, 2015 - August 31, 2022

Led creative and art direction for experiential campaigns, events and activations for global brands; coordinated multidisciplinary teams and production; developed client pitches and strategic materials.

Creative & Designer Lead at BRANDELIER

January 1, 2014 - October 31, 2015

Concept development for campaigns and projects; design and art direction for marketing, events, retail and social media; branding and identity work for fashion clients.

Creative & Designer Lead at Operadora Brand Revolution

November 1, 2011 - July 31, 2013

Led creative direction for campaigns, branding and visual storytelling for fashion and lifestyle clients; coordinated design outputs across marketing materials and events.

Creative & Designer Lead at Diesel

January 1, 2011 - December 31, 2013

Led creative development for Diesel campaigns and products; design and art direction for marketing, events, retail, and social media; branding: visual identity design and implementation.