Available to hire
I am an experienced marketing professional currently working as a Product Manager at AKWAGROUP - AFRIQUIASMDC, Casablanca since June 2025. I specialize in building and executing comprehensive 360° marketing strategies for fuel and service offers across retail networks, managing multi-channel campaigns including OOH, digital, and in-store promotions to increase traffic and brand awareness. I am passionate about launching innovative products and collaborating cross-functionally to optimize marketing performances driven by data.
Previously, I have held diverse roles in digital marketing, content creation, and project management in companies across Morocco and the UK, developing websites, managing social media content, planning advertising campaigns, and analyzing market trends. I also have rich experience in community management, influencer partnerships, and internal communications, ensuring seamless delivery of projects from conception to launch while continuously enhancing customer satisfaction and brand visibility.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
French
Advanced
English
Advanced
Spanish; Castilian
Beginner
Work Experience
Product Manager at AKWAGROUP - AFRIQUIA SMDC
June 1, 2025 - PresentBuilt and executed 360° marketing strategies for fuel and service offers across the retail network. Led multi-channel campaigns including OOH, digital, and in-store to boost traffic and brand awareness. Launched new products and services such as fuel cards, premium fuels, loyalty programs, and food & beverage offerings. Managed creative development and POS activations in collaboration with agencies. Worked cross-functionally to ensure seamless execution of marketing projects. Monitored KPIs and optimized performance based on data-driven results. Controlled and optimized the marketing budget focusing on ROI.
Content & Marketing at Innovation Piel TD, London
July 31, 2020 - August 18, 2025Conducted market and positioning studies for Innovation Piel in the UK and Morocco. Performed strategic and operational marketing research on the "Memes Marocains" project. Designed and developed the company website and "Memes Marocains" project site. Managed email marketing campaigns, created social media content, and developed storyboards for marketing videos.
Intern – Commerce and Marketing Department, Biscuit Aisle at Marjane Holding Hay Ryad, Rabat
June 30, 2019 - August 18, 2025Conducted price audits, recorded stock shrinkage, organized shelving, managed product facing and labeling in the biscuit aisle. Verified product replenishment schedules to ensure optimal stock levels. Participated in the semi-annual full-store inventory count.
Digital Project Manager Assistant at Meks Digital Consulting & Formations, Fès
April 30, 2021 - August 18, 2025Graduation Project on netnographic study of content marketing's contribution to customer engagement in social media marketing. Managed social media channels and created marketing content for agency clients. Evaluated, analyzed, and presented digital performance indicators (KPIs). Conducted benchmarking and competitive analysis of marketing strategies. Designed and developed website content. Produced marketing collateral including billboards, flyers, brochures, presentations, and reports.
Marketing & Communication Manager at Escape Oscar, Fès
December 31, 2022 - August 18, 2025Developed the company branding and overall marketing strategy. Designed and animated content for social media and website platforms. Managed advertising campaigns across Meta, TikTok, Google Ads, and other channels. Produced marketing collateral such as flyers, brochures, and corporate presentations. Created and implemented internal and external communication plans including B2B partnerships. Conducted market research and trend monitoring to inform strategic decisions.
Digital Project Manager at Basha Computer, Fès
November 30, 2023 - August 18, 2025Developed and executed digital marketing strategies to enhance brand presence. Designed, created, and wrote content for online and offline channels. Produced marketing materials including flyers, brochures, and presentations. Created content and managed social media platforms. Wrote scripts and edited videos for social media use.
Web Marketeer at Groupe Yep, Fès
May 31, 2023 - August 18, 2025Optimized and created website content focusing on SEO best practices. Planned, launched, and monitored advertising campaigns across digital platforms. Managed social media accounts and engaged with online communities. Conducted competitive intelligence and tracked emerging digital marketing trends and technologies.
Digital Marketing Consultant (Freelance) at Freelance
June 30, 2023 - August 18, 2025Managed marketing projects ensuring team coordination and on-time delivery. Planned, created, and monitored advertising campaigns across various channels. Handled social media management and daily community engagement. Wrote copy and created content for digital and print media. Produced performance reports and implemented data-driven optimizations.
Community Manager at Beauty Success Maroc, Casablanca
April 30, 2025 - August 18, 2025Created and managed editorial calendars and social media content across platforms. Implemented digital strategies to boost brand visibility and audience engagement. Designed creative and engaging visual and written content (photos, reels, interactive stories). Planned, monitored, and analyzed digital campaigns for performance optimization. Managed influencer partnerships and strategic brand collaborations. Wrote promotional newsletters for both B2C and B2B audiences. Oversaw internal communications including drafting newsletters and sharing updates on product launches and events. Handled customer complaints and worked on improving satisfaction and loyalty. Maintained and updated website content to ensure accuracy and relevance.
Product Manager at Oum aïm a Khayar AK W A G Group - Afriquia SMDC
June 1, 2025 - PresentBuilt and executed 360° marketing strategies for fuel and service offers across the retail network. Led multi-channel campaigns including OOH, digital, and in-store to boost traffic and brand awareness. Launched new products and services such as fuel cards, premium fuels, loyalty programs, and F&B offerings. Managed creative development and POS activations in collaboration with agencies. Worked cross-functionally to ensure seamless marketing project execution. Monitored KPIs and optimized performance based on data-driven results. Controlled and optimized the marketing budget focusing on ROI.
Content & Marketing at Innovation PIEL TD Londres, Royaume-Uni
July 31, 2020 - August 18, 2025Conducted market and positioning studies for Innovation PIEL in the UK and Morocco. Performed strategic and operational marketing research on the 'Memes Marocains' project. Designed and developed company and project websites. Managed email marketing campaigns, created social media content, and developed storyboards for marketing videos.
Intern – Commerce and Marketing Department, Biscuit aisle at Marjane Holding Hay RYAD, Rabat
June 30, 2019 - August 18, 2025Conducted price audits, recorded stock shrinkage, organized shelving, managed product facing and labeling in the biscuit aisle. Verified product replenishment schedules to ensure optimal stock levels. Participated in the semi-annual full-store inventory count.
Digital Project Manager Assistant at Meks Digital Consulting & Formations, Fès
April 30, 2021 - August 18, 2025Graduation project on a netnographic study about the contribution of content marketing to customer engagement focused on social media marketing. Managed social media channels and created marketing content for agency clients. Evaluated, analyzed, and presented digital performance indicators (KPIs). Conducted benchmarking and competitive analysis of marketing strategies. Designed and developed website content. Produced marketing collateral including billboards, flyers, brochures, presentations, and reports.
Marketing & Communication Manager at Escape Oscar, Fès
December 31, 2022 - August 18, 2025Developed company branding and overall marketing strategy. Designed and animated content for social media and website platforms. Managed advertising campaigns across Meta, TikTok, Google Ads, and other channels. Produced marketing collateral including flyers, brochures, and corporate presentations. Created and implemented internal and external communication plans including B2B partnerships. Conducted market research and trend monitoring for strategic decisions.
Digital Project Manager at Basha Computer, Fès
November 30, 2023 - August 18, 2025Developed and executed digital marketing strategies to enhance brand presence. Designed, created, and wrote content for both online and offline channels. Produced marketing materials including flyers, brochures, and presentations. Created content and managed social media platforms. Wrote scripts and edited videos for social media use.
Web Marketer at Groupe YEP, Fès
May 31, 2023 - August 18, 2025Optimized and created website content with a focus on SEO best practices. Planned, launched, and monitored advertising campaigns across digital platforms. Managed social media accounts and engaged with online communities. Conducted competitive intelligence and tracked emerging digital marketing trends and technologies.
Freelance Digital Marketing Consultant at Freelance
June 30, 2023 - August 18, 2025Managed marketing projects ensuring team coordination and on-time delivery. Planned, created, and monitored advertising campaigns across various channels. Handled social media management and daily community engagement. Wrote copy and created content for both digital and print media. Produced performance reports and implemented data-driven optimizations.
Community Manager at Beauty Success Maroc, Casablanca
April 30, 2025 - August 18, 2025Created and managed editorial calendars and social media content across platforms. Implemented digital strategies to boost brand visibility and audience engagement. Designed creative and engaging visual and written content including photos, reels, and interactive stories. Planned, monitored, and analyzed digital campaigns for performance optimization. Managed influencer partnerships and strategic brand collaborations. Wrote promotional newsletters for both B2C and B2B audiences. Oversaw internal communications by drafting newsletters and sharing updates on product launches, events, and ongoing promotions. Handled customer complaints and worked on improving satisfaction and loyalty. Maintained and updated website content to ensure accuracy and relevance.
Product Manager at AKWAG GROUP - AFRIQUIA SMDC, Casablanca
June 1, 2025 - PresentBuilt and executed 360° marketing strategies for fuel and service offers across the retail network. Led multi-channel campaigns including OOH, digital, and in-store, boosting traffic and brand awareness. Launched new products such as fuel cards, premium fuels, loyalty programs, and F&B. Managed creative development and POS activations in collaboration with agencies. Worked cross-functionally to ensure seamless execution of marketing projects, monitored KPIs, and optimized performance using data-driven results. Controlled and optimized the marketing budget with a focus on ROI.
Community Manager at Beauty Success Maroc, Casablanca
April 30, 2025 - August 22, 2025Created and managed editorial calendars and social media content across platforms. Implemented digital strategies to boost brand visibility and audience engagement. Designed creative and engaging visual and written content such as photos, reels, and interactive stories. Planned, monitored, and analyzed digital campaigns to optimize performance. Managed influencer partnerships and strategic brand collaborations. Wrote promotional newsletters for both B2C and B2B audiences. Oversaw internal communications including newsletters and updates on product launches and promotions. Handled customer complaints and improved satisfaction and loyalty. Maintained and updated website content to ensure accuracy and relevance.
Marketing & Communication Manager at Escape Oscar, Fès
December 31, 2022 - August 22, 2025Developed the company’s branding and overall marketing strategy. Designed and animated content for social media and website platforms. Managed advertising campaigns across Meta, TikTok, Google Ads, and other channels. Produced marketing collateral including flyers, brochures, and corporate presentations. Created and implemented internal and external communication plans including B2B partnerships. Conducted market research and trend monitoring to inform strategic decisions.
Digital Project Manager at Basha Computer, Fès
November 30, 2023 - August 22, 2025Developed and executed digital marketing strategies to enhance brand presence. Designed, created, and wrote content for both online and offline channels. Produced marketing materials including flyers, brochures, and presentations. Created content and managed social media platforms. Wrote scripts and edited videos for social media use.
Web Marketeer at Groupe Yep, Fès
May 31, 2023 - August 22, 2025Optimized and created website content with a focus on SEO best practices. Planned, launched, and monitored advertising campaigns across digital platforms. Managed social media accounts and engaged with online communities. Conducted competitive intelligence and tracked emerging digital marketing trends and technologies.
Digital Marketing Consultant (Freelance) at Freelance
June 30, 2023 - August 22, 2025Managed marketing projects ensuring team coordination and on-time delivery. Planned, created, and monitored advertising campaigns across various channels. Handled social media management and daily community engagement. Wrote copy and created content for both digital and print media. Produced performance reports and implemented data-driven optimizations.
Content & Marketing (Internship) at Innovation Piel Ltd, London, UK
July 31, 2020 - August 22, 2025Conducted market and positioning studies in the UK and Morocco. Performed strategic and operational marketing research on the 'Memes Marocains' project. Designed and developed the company website and the project site. Managed email marketing campaigns, created social media content, and developed storyboards for marketing videos.
Intern – Commerce and Marketing Department, Biscuit Aisle at Marjane Holding Hay RYad, Rabat
June 30, 2019 - August 22, 2025Conducted price audits, recorded stock shrinkage, organized shelving, and managed product-facing and labeling in the biscuit aisle. Verified product replenishment schedules to ensure optimal stock levels. Participated in semi-annual full-store inventory counts.
Product Manager at AKWAGROUP - AFRIQUIASMDC, Casablanca
June 1, 2025 - PresentLed the development and execution of comprehensive 360° marketing strategies for fuel and service offers across the retail network. Managed multi-channel campaigns including out-of-home (OOH), digital, and in-store promotions to increase traffic and brand awareness. Launched new products and services such as fuel cards, premium fuels, loyalty programs, and food & beverage offers. Collaborated with agencies on creative development and point-of-sale activations. Worked cross-functionally to ensure seamless project executions. Monitored performance KPIs and optimized marketing budgets focusing on ROI.
Content & Marketing at Innovation Piel TD London, UK
July 31, 2020 - August 22, 2025Conducted market and positioning studies in the UK and Morocco. Performed strategic and operational marketing research on the 'Memes Marocains' project. Designed and developed company and project websites. Managed email marketing campaigns, created social media content, and developed marketing storyboards and videos.
Intern - Commerce and Marketing Department, Biscuit Aisle at Marjane Holding Hay RYAD, Rabat
June 30, 2019 - August 22, 2025Conducted price audits, recorded stock shrinkage, organized shelving, and managed product facing and labeling in the biscuit aisle. Verified product replenishment schedules for optimal stock levels and participated in semi-annual full-store inventory counts.
Digital Project Manager Assistant at Meks Digital Consulting & Formations, Fès
April 30, 2021 - August 22, 2025Graduation project: Netnographic study on the contribution of content marketing to customer engagement focusing on social media marketing. Managed social media channels and created marketing content for agency clients. Evaluated and presented digital performance indicators (KPIs). Conducted benchmarking and competitive analysis of marketing strategies. Designed and developed website content. Produced marketing collateral including billboards, flyers, brochures, presentations, and reports.
Marketing & Communication Manager at Escape Oscar, Fès
December 31, 2022 - August 22, 2025Developed company branding and overall marketing strategy. Designed and animated content for social media and website platforms. Managed advertising campaigns on Meta, TikTok, Google Ads, and other channels. Produced marketing materials including flyers, brochures, and corporate presentations. Created and implemented internal and external communication plans including B2B partnerships. Conducted market research and trend monitoring to inform strategic decisions.
Digital Project Manager at Basha Computer, Fès
November 30, 2023 - August 22, 2025Developed and executed digital marketing strategies to enhance brand presence. Designed and wrote content for online and offline channels. Produced marketing materials such as flyers, brochures, and presentations. Created content and managed social media platforms. Scripted and edited videos for social media use.
Web Marketeur at Groupe Yep, Fès
May 31, 2023 - August 22, 2025Optimized and created website content focusing on SEO best practices. Planned, launched, and monitored advertising campaigns across digital platforms. Managed social media accounts and engaged with online communities. Conducted competitive intelligence and tracked emerging digital marketing trends and technologies.
Freelance Digital Marketing Consultant at Freelance
June 30, 2023 - August 22, 2025Managed marketing projects ensuring team coordination and on-time delivery. Planned, created, and monitored advertising campaigns across various channels. Handled social media management and daily community engagement. Wrote copy and created content for digital and print media. Produced performance reports and implemented data-driven optimizations.
Community Manager at Beauty Success Maroc, Casablanca
April 30, 2025 - August 22, 2025Created and managed editorial calendars and social media content across platforms. Implemented digital strategies to boost brand visibility and audience engagement. Designed creative and engaging visual and written content including photos, reels, and interactive stories. Planned, monitored, and analyzed digital campaigns for performance optimization. Managed influencer partnerships and strategic brand collaborations. Wrote promotional newsletters for B2C and B2B audiences. Oversaw internal communications and customer complaint handling to improve satisfaction and loyalty. Maintained and updated website content to ensure accuracy.
Education
Diploma at National School of Commerce and Management in Fez
January 1, 2018 - January 1, 2021Preparatory Classes (ECS) at Omar Al Khayyam Rabat Center
January 1, 2016 - January 1, 2018Baccalaureate in Mathematical Sciences Option A - Honors at Moulay Youssef High School Rabat
January 1, 2016 - January 1, 2016Doctorate in Marketing at National School of Commerce and Management Fez - LAREMEF
January 1, 2021 - August 18, 2025Diploma in Marketing and Commercial Action - Honors at National School of Commerce and Management, Fes
January 1, 2018 - January 1, 2021Preparatory Classes - Economie et commerce options scientifiques (ECS) at Omar Al Khayyam Rabat Center
January 1, 2016 - January 1, 2018Baccalaureate in Mathematical Sciences Option A - Honors at Moulay Youssef High School, Rabat
January 1, 2016 - January 1, 2016Doctorate in Marketing - Subject: Issues and Challenges of Marketing in the New Digital Era at National School of Commerce and Management, Fes - LAREMEF
January 1, 2021 - August 18, 2025Diploma in Marketing and Commercial Action - Honors at National School of Commerce and Management Fez
January 1, 2018 - January 1, 2021Preparatory Classes - Economie et commerce options scientifique (ECS) at Omar Al Khayyam Rabat Center
January 1, 2016 - January 1, 2018Baccalaureate in Mathematical Sciences option A - Honors at Moulay Youssef High School Rabat
January 1, 2016 - January 1, 2016Doctorate in Marketing at National School of Commerce and Management Fez - LAREMEF
January 1, 2021 - August 22, 2025Diploma in Marketing and Commercial Action - Honors at National Schools of Commerce and Management, Fes
January 1, 2018 - January 1, 2021Economics and Commerce Scientific Option (ECS) at Omar Al Khayyam Rabat Center
January 1, 2016 - January 1, 2018Baccalaureate in Mathematical Sciences - Honors at Moulay Youssef High School Rabat
January 1, 2016 - January 1, 2016Doctorate in Marketing at National School of Commerce and Management, Fes - LAREMEF
January 1, 2021 - August 22, 2025Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Rabat today.