Optimized YouTube channels and videos to increase visibility, engagement, and subscriber growth.

Key responsibilities included:

Keyword Research & Optimization: Identified high-traffic keywords and tags to improve video rankings.

Video Metadata Management: Wrote SEO-friendly titles, descriptions, and tags.

Thumbnail & Content Strategy: Designed clickable thumbnails and suggested content ideas based on trending topics.

Analytics & Reporting: Tracked performance metrics such as watch time, CTR, and audience retention; provided actionable insights to improve SEO.

Channel Growth: Implemented strategies that increased subscribers and video views consistently.

Planned and executed marketing campaigns to increase brand awareness and lead generation.

Responsibilities included:

Social media marketing campaigns across Instagram, LinkedIn, and TikTok
Paid ads management and performance tracking
Email marketing campaigns and lead nurturing strategies
Reporting ROI and analytics-driven insights

Designed visually appealing eBooks, marketing visuals, and promotional graphics for digital platforms. Responsibilities included:

eBook layout design and formatting for Amazon and social media

Creating social media graphics and banners consistent with brand identity

Editing images and designing marketing collaterals

Developed content strategies for multiple brands, creating editorial calendars, optimizing posts for

engagement, and analyzing audience behavior. Responsibilities included:

Crafting engaging blog posts, social media content, and graphics
Planning campaigns around product launches and promotions
Tracking analytics and improving strategies based on performance

Managed and grew social media presence for a personal brand, creating engaging content across

Instagram and TikTok. Responsibilities included:

Planning and scheduling posts for maximum reach
Editing and optimizing short-form videos for mobile-first engagement
Writing bilingual captions in English and French
Tracking analytics and adjusting strategies for growth and virality
Collaborating closely with the client to bring personal stories and ideas to life

This project showcases content creation, social media strategy, and community engagement skills, with measurable improvements in reach and follower engagement.