Senior visual creative who’s worked in leading agencies and in-house brand teams over a wide range of clients for twenty years. I like simple, conceptual solutions, a clean visual design aesthetic, and a focus on craft and detail. I like using new creative technologies as much as traditional media. I like jumping from experiential to digital to print. I like transforming difficult briefs into visually compelling work that works. I like building branding that’s stylistically and tonally diverse to deliver better brand experiences, big or small. I like working with nice people in collaborative and supportive creative environments.…

Peter Koch

Senior visual creative who’s worked in leading agencies and in-house brand teams over a wide range of clients for twenty years. I like simple, conceptual solutions, a clean visual design aesthetic, and a focus on craft and detail. I like using new creative technologies as much as traditional media. I like jumping from experiential to digital to print. I like transforming difficult briefs into visually compelling work that works. I like building branding that’s stylistically and tonally diverse to deliver better brand experiences, big or small. I like working with nice people in collaborative and supportive creative environments.…

Available to hire

Senior visual creative who’s worked in leading agencies and in-house brand teams over a wide range of clients for twenty years. I like simple, conceptual solutions, a clean visual design aesthetic, and a focus on craft and detail. I like using new creative technologies as much as traditional media. I like jumping from experiential to digital to print. I like transforming difficult briefs into visually compelling work that works. I like building branding that’s stylistically and tonally diverse to deliver better brand experiences, big or small. I like working with nice people in collaborative and supportive creative environments.

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Skills

Experience Level

Language

English
Fluent
German
Intermediate

Work Experience

Senior Creative - Art Direction & Graphic Design at Westpac in-house Creative Department
January 1, 2025 - October 24, 2025
Led development of cross-channel brand campaigns and design for Westpac NRL, Westpac Rescue Helicopters, BankSA Adelaide Fringe, and Westpac Group Foundations sponsorships. Led concept and design of industry-distinctive brand campaign, publications and collateral for Westpac Private Wealth helping to grow their NPS to 82. Founding senior creative while establishing creative processes, building collaborative relationships with multiple national stakeholders, incorporating accessibility initiatives, providing design direction and mentoring for eight designers and animators, and building the Creative Department team.
Senior Creative - Art Direction & Graphic Design at M&C Saatchi, CX Lavender
January 1, 2021 - October 24, 2025
Concept and design of integrated Woolworths brand and retail campaigns. Led campaign branding for new Woolworths product and Metro launches.
Senior Creative - Art Direction & Graphic Design at The Star Entertainment Group (in-house Creative Department)
January 1, 2019 - October 24, 2025
Concept and design of branding and marketing campaigns across all sectors of the group nationally, including five-star resorts, national sport sponsorships, hatted restaurants, major events, entertainment venues and high-end gaming. Design Lead and mentor of studio designers, freelancers, and animators.
Senior Creative - Art Direction & Graphic Design at M&C Saatchi, LIDA, Wunderman
January 1, 2016 - October 24, 2025
Delivered above and below the line campaigns and activation ideas across multiple major brands. Implemented new brand campaign across multiple platforms for NRMA.
Senior Art Director, Senior Graphic Designer at DDB, McDowall Design, OnePoint Design, O’Shea & O’Brien
January 1, 2014 - October 24, 2025
Creative lead on pitches for property and alcohol brands. Implementing brand campaign across multiple platforms for Telstra.
Senior Art Director, Graphic Designer, Head of Art at Ogilvy, OgilvyOne
January 1, 2013 - October 24, 2025
Head of Art and mentoring role for junior art directors and designers. Concept and design for successful fully integrated creative pitches.
Senior Art Director at M&C Saatchi, Mojo, The Monkeys, Saatchi & Saatchi, GPY&R
January 1, 2009 - October 24, 2025
Adapted quickly to different teams, workflows and briefs to bring effective work to life across multiple clients and media.
Senior Art Director at Singleton Ogilvy & Mather
January 1, 2007 - October 24, 2025
Delivered above and below the line campaigns and activation ideas across multiple categories, and pitches for travel, health and government brands.
Art Director, Graphic Designer, Creative Lead at 360, M&C Saatchi, Campaign Palace, BWM, AdEnergy
January 1, 2005 - October 24, 2025
Concept and design of integrated brand campaigns for Comm Bank. Lead creative at AdEnergy from start-up to national agency of 90 staff.
Senior Creative - Art Direction & Graphic Design at Westpac in-house Creative Department
January 1, 2025 - October 24, 2025
Led development of cross-channel brand campaigns and design for Westpac NRL, Westpac Rescue Helicopters, BankSA Adelaide Fringe, and Westpac Group Foundations sponsorships. Directed concept and design of industry-distinctive brand campaign, publications and collateral for Westpac Private Wealth, helping to grow their NPS to 82. Founded and built the creative department, establishing processes, mentoring eight designers and animators, and collaborating with multiple national stakeholders while incorporating accessibility initiatives.
Senior Creative - Art Direction & Graphic Design at M&C Saatchi, CX Lavender
December 31, 2021 - October 24, 2025
Concept and design of integrated Woolworths brand and retail campaigns. Led campaign branding for new Woolworths product and Metro launches.
Senior Creative - Art Direction & Graphic Design at The Star in-house Creative Department
December 31, 2019 - October 24, 2025
Concept and design of branding and marketing campaigns across all sectors of the group nationally, including five-star resorts, national sport sponsorships, hatted restaurants, major events, entertainment venues and high-end gaming. Design lead and mentor of studio designers, freelancers, and animators.
Senior Creative - Art Direction & Graphic Design at M&C Saatchi, LIDA, Wunderman
December 31, 2016 - October 24, 2025
Delivered above- and below-the-line campaigns and activation ideas across multiple major brands. Implemented new brand campaign across multiple platforms for NRMA.
Senior Art Director, Senior Graphic Designer at DDB, McDowall Design, OnePoint Design, O’Shea & O’Brien
December 31, 2014 - October 24, 2025
Creative lead on pitches for property and alcohol brands. Implementing brand campaign across multiple platforms for Telstra.
Senior Art Director, Graphic Designer, Head of Art at Ogilvy, OgilvyOne
December 31, 2013 - October 24, 2025
Head of Art and mentoring role for junior art directors and designers. Concept and design for successful fully integrated creative pitches.
Senior Art Director at M&C Saatchi, Mojo, The Monkeys, Saatchi & Saatchi, GPY&R
December 31, 2009 - October 24, 2025
Creative lead on pitches and brand campaigns; adapted quickly to different teams and briefs to deliver effective work across multiple clients and media.
Senior Art Director at Singleton Ogilvy & Mather
December 31, 2007 - October 24, 2025
Delivered above- and below-the-line campaigns and activation ideas across multiple categories, and pitches for travel, health and government brands.
Art Director, Graphic Designer, Creative Lead at 360, M&C Saatchi, Campaign Palace, BWM, AdEnergy
December 31, 2005 - October 24, 2025
Concept and design of integrated brand campaigns for Comm Bank; lead creative at AdEnergy from start-up to national agency of 90 staff.
Senior Creative - Art Direction & Graphic Design, Creative Lead at Westpac in-house Creative Department
January 1, 2025 - October 24, 2025
Led cross-channel brand campaigns and design for Westpac brands and sponsorships (NRL, Rescue Helicopters, Adelaide Fringe, Group Foundations). Built industry-distinctive brand campaigns and publications for Westpac Private Wealth, helping lift NPS to 82; founded and led the Creative Department, established processes, and mentored eight designers/animators.
Senior Creative - Art Direction & Graphic Design at M&C Saatchi / CX Lavender
January 1, 2021 - October 24, 2025
Concept and design of integrated Woolworths brand and retail campaigns; led campaign branding for Woolworths product/Metro launches.
Senior Creative - Art Direction & Graphic Design, Design Lead at The Star Entertainment Group (in-house Creative Department)
January 1, 2019 - October 24, 2025
Concept and design of branding and marketing campaigns across the group nationally (resorts, sport sponsorships, restaurants, venues, events, gaming); design lead and mentor for studio designers, freelancers and animators.
Senior Creative - Art Direction & Graphic Design at M&C Saatchi, LIDA, Wunderman
January 1, 2016 - October 24, 2025
Delivered above- and below-the-line campaigns and activation ideas across multiple major brands; implemented new brand campaigns across NRMA and related platforms.
Senior Art Director, Senior Graphic Designer at DDB, McDowall Design, OnePoint Design, O’Shea & O’Brien
January 1, 2014 - October 24, 2025
Creative lead on pitches for property and alcohol brands; implemented brand campaigns across Telstra and multiple platforms.
Senior Art Director, Graphic Designer, Head of Art at Ogilvy, OgilvyOne
January 1, 2013 - October 24, 2025
Head of Art and mentoring role for junior art directors/designers; concept and design for successful fully integrated pitches for major clients (American Express, Vodafone, IBM, Tourism NSW, Foxtel, Telstra).
Senior Art Director at M&C Saatchi, Mojo, The Monkeys, Saatchi & Saatchi, GPY&R
January 1, 2009 - October 24, 2025
Adapted quickly to different teams/workflows; delivered effective work across multiple clients and media (Optus, Audi, Qantas, Ford, Ballantine’s, Australia Post, Tourism Australia, Lexus, Arnotts, Red Cross, E*Trade, Foxtel, ING Direct, NSW Tourism).
Senior Art Director at Singleton Ogilvy & Mather
January 1, 2007 - October 24, 2025
Delivered above- and below-the-line campaigns and activation ideas across travel, health and government brands; pitches for various clients.
Art Director, Graphic Designer, Creative Lead at 360, M&C Saatchi, Campaign Palace, BWM, AdEnergy
January 1, 2005 - October 24, 2025
Concept and design of integrated brand campaigns for Commonwealth Bank; led AdEnergy from startup to a national agency of ~90 staff.

Education

Bachelor of Communication Design at Billy Blue College of Design
January 1, 1998 - January 1, 1999
AWARD School Certificate, Art Direction and Design at Australian Writers & Art Directors
January 1, 2000 - January 1, 2000
Certificate in Web and Digital Design at Shillington College of Digital Design
January 1, 2000 - December 31, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Retail, Travel & Hospitality, Other, Gaming, Government

Skills

Experience Level

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