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I'm a T-shaped performance marketing professional with extensive experience leading full-funnel digital marketing strategies for global brands across diverse industries. I excel at turning data into growth, using a mix of search, social, programmatic, and CRM-driven tactics to deliver measurable results.\n\nI'm a passionate marketing leader known for sharp instincts, innovative thinking, and strong leadership. I’ve led high-impact teams of digital specialists and driven multi-million-dollar revenue growth while building brand equity and ensuring creative efficacy across channels.…I'm a T-shaped performance marketing professional with extensive experience leading full-funnel digital marketing strategies for global brands across diverse industries. I excel at turning data into growth, using a mix of search, social, programmatic, and CRM-driven tactics to deliver measurable results.\n\nI'm a passionate marketing leader known for sharp instincts, innovative thinking, and strong leadership. I’ve led high-impact teams of digital specialists and driven multi-million-dollar revenue growth while building brand equity and ensuring creative efficacy across channels.

Parth Powale

Marketing Strategist, Performance Marketer, Brand Strategist, +2

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I'm a T-shaped performance marketing professional with extensive experience leading full-funnel digital marketing strategies for global brands across diverse industries. I excel at turning data into growth, using a mix of search, social, programmatic, and CRM-driven tactics to deliver measurable results.\n\nI'm a passionate marketing leader known for sharp instincts, innovative thinking, and strong leadership. I’ve led high-impact teams of digital specialists and driven multi-million-dollar revenue growth while building brand equity and ensuring creative efficacy across channels.…I'm a T-shaped performance marketing professional with extensive experience leading full-funnel digital marketing strategies for global brands across diverse industries. I excel at turning data into growth, using a mix of search, social, programmatic, and CRM-driven tactics to deliver measurable results.\n\nI'm a passionate marketing leader known for sharp instincts, innovative thinking, and strong leadership. I’ve led high-impact teams of digital specialists and driven multi-million-dollar revenue growth while building brand equity and ensuring creative efficacy across channels.

Available to hire

I’m a T-shaped performance marketing professional with extensive experience leading full-funnel digital marketing strategies for global brands across diverse industries. I excel at turning data into growth, using a mix of search, social, programmatic, and CRM-driven tactics to deliver measurable results.\n\nI’m a passionate marketing leader known for sharp instincts, innovative thinking, and strong leadership. I’ve led high-impact teams of digital specialists and driven multi-million-dollar revenue growth while building brand equity and ensuring creative efficacy across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Manager, Media Performance at Scotiabank

July 1, 2024 - Present

Responsible for physician marketing for all of Scotiabank's Non-Retail business lines (MD Financial, Medicus & Healthcare Plus). Led annual planning and execution of digital media to meet acquisition goals across lines; defined lead targets for FY25 and FY26; first-ever MQL-based approach outlined for the bank. Advised Brand Marketing and broader team on digital strategies; ensured creative efficacy and platform compliance. Optimized full-funnel media performance across Programmatic, Social, and Search for all accountable lines, improving performance by 15% YoY. Produced monthly performance reports with actionable insights and growth opportunities. Prioritized Agile marketing backlog with stakeholders. Launched campaigns across Google Ads, Bing, SA360, Meta, LinkedIn, DV360 and Amazon Ads; collaborated with Product Owner to translate product vision into high-impact campaigns driving adoption.

Senior Activation Manager at Samsung Ads

January 1, 2022 - July 1, 2024

Platform and subject matter expert for Samsung DSP and all Programmatic activities. Led a team of 2 direct reports. Managed over $60M USD in annual programmatic spend across verticals including Media & Entertainment, FinServ, Pharma, Tech, QSR and Retail. Delivered day-to-day campaign optimizations, derived audience insights, reduced impression discrepancy by 3% and improved video engagement by 20% for FinServ clients. Defined new creative validation process, boosting productivity and reducing campaign TAT by 50%. Developed agile workflows for new mobile performance product and conducted delivery research to improve margins by 15%. Built strong client-agency relationships to ensure seamless coordination and end-to-end product operability.

Programmatic Account Manager at Publicis Media

August 1, 2021 - December 1, 2021

Led a team of 3 programmatic professionals for a portfolio of GSK accounts in Healthcare, Wellness, Oral Care, and Pharma. Served as Acting Account Director during transition. Owned end-to-end full-funnel marketing strategy development for B2C lines, including budget planning, execution, and optimization across CTV and OLV. Drove cross-functional collaboration to create compelling offers, increasing annual customer revenue by 20%. Oversaw programmatic performance and provided optimization insights.

Digital Strategist at Elite Digital

June 1, 2020 - August 1, 2021

Owned end-to-end development of full-funnel marketing strategies for both B2C and B2B, managing budgets across Paid Search, Paid Social, Programmatic, CTV & YouTube. Managed multi-million-dollar e-commerce budgets to meet CPA/ROAS targets, driving a 25% revenue increase (2020-2021). Led Go-to-Market strategy for Nudestix and other brands, improving sales and lead growth; recommended UI optimizations on Shopify to boost conversions.

Digital Media Strategist at Google @ Teleperformance

November 1, 2019 - June 1, 2020

Focused on new business and mid-market Canadian/U.S. clients; consulted on strategy, adoption, implementation, and optimization of Google Ads. Managed a portfolio of over 150 businesses and their agencies to drive digital ad spend; certified Google Ads expert across Search, Display, YouTube, and Mobile.

Marketing Manager at Lodha Developers

September 1, 2017 - September 1, 2019

Developed and executed the go-to-market strategy for a major real estate project with CAD $160M target. Collaborated cross-functionally to optimize the sales process, improving conversions by 4%. Managed annual marketing budget of CAD $1.6M and agency relationships to ensure timely campaign delivery.

Brand Manager at Zee Entertainment

July 1, 2016 - September 1, 2017

Launched a new TV channel, shaping channel identity and launch operations. Formulated annual marketing strategy across TV, Print, Radio, and Digital, achieving a 40% increase in viewership ratings.

Independent Digital Performance Marketer at Self-employed / Freelance

January 1, 2022 - Present

Freelance paid media lead for diverse clients, focusing on programmatic, search, and social. Delivered results such as doubling revenue and tripling ROAS within the first month for select campaigns (e.g., Orasis Pharma, Qlosi). Helped brands scale through high-impact digital strategies across multiple channels.

Digital Media Strategist – Google @ Teleperformance at Google @ Teleperformance

November 1, 2019 - June 1, 2020

Focused on new business and mid-market clients in Canada and the US; acted as strategy, adoption, implementation, and optimization consultant for Google Ads. Managed a portfolio of over 150 businesses; certified Google Ads expert, guiding agencies in full-funnel strategies across Search, Display, YouTube, and Mobile advertising.

Senior Activation Manager – Samsung Ads at Samsung Ads

January 1, 2022 - July 1, 2024

Platform and subject matter expert for Samsung DSP and Programmatic. Led strategy and activation of managed client campaigns across verticals (Media & Entertainment, FinServ, Pharma, Tech, QSR, Retail). Managed a team of 2 and over $60M USD in programmatic spend annually. Executed end-to-end campaign delivery, derived audience insights, reduced impression discrepancy by 3%, and improved video engagement by 20% for FinServ clients. Developed a new Creative validation process, boosting team productivity and reducing turnaround time by 50%. Defined agile workflows for new product features and collaborated with product owners to define value propositions and drive adoption.

Independent Digital Performance Marketer at Various clients

January 1, 2022 - Present

Paid media lead for multiple clients (e.g., Orasis Pharma, Qlosi). Implemented multi-channel strategies focusing on Programmatic, Search and Social; helped clients scale revenue and ROAS. Notable outcomes included revenue growth (2x) and ROAS improvement (3x) within the first month for select campaigns.

Education

Master’s in Management Studies (Specialization in Marketing) at University of Mumbai

March 1, 2010 - March 1, 2012

Bachelors Degree (Computer Science) at University of Mumbai

March 1, 2006 - March 1, 2009

Master’s in Management Studies (Marketing) at University of Mumbai

March 1, 2010 - March 1, 2012

Bachelor’s Degree in Computer Science at University of Mumbai

March 1, 2006 - March 1, 2009

Master’s in Management Studies (Specialization in Marketing) at University of Mumbai

March 1, 2010 - March 1, 2012