Hi, I’m Phil. I founded Sway Digital, a specialist Search Marketing Agency focused on delivering expert SEO and Google Ads strategies that drive real business growth. I started my journey as an SEO and PPC freelancer in 2020 and officially launched Sway Digital in 2022 to help businesses cut through the noise and reach the right audience at the right time through search marketing. I’ve spent over a decade building expertise in how customers search and convert, with an MSc in Digital Marketing Communications and Google Partner status to back it up. I work with service providers, B2B companies, and local businesses to craft data-driven, tailored strategies that align with goals and outsmart the competition. My experience spans healthcare brands, pharmacies, and other industries, and I’m passionate about delivering measurable ROI through SEO and paid search that attract high-intent traffic and drive bookings and sales.

Philip Beaumont

Hi, I’m Phil. I founded Sway Digital, a specialist Search Marketing Agency focused on delivering expert SEO and Google Ads strategies that drive real business growth. I started my journey as an SEO and PPC freelancer in 2020 and officially launched Sway Digital in 2022 to help businesses cut through the noise and reach the right audience at the right time through search marketing. I’ve spent over a decade building expertise in how customers search and convert, with an MSc in Digital Marketing Communications and Google Partner status to back it up. I work with service providers, B2B companies, and local businesses to craft data-driven, tailored strategies that align with goals and outsmart the competition. My experience spans healthcare brands, pharmacies, and other industries, and I’m passionate about delivering measurable ROI through SEO and paid search that attract high-intent traffic and drive bookings and sales.

Available to hire

Hi, I’m Phil. I founded Sway Digital, a specialist Search Marketing Agency focused on delivering expert SEO and Google Ads strategies that drive real business growth. I started my journey as an SEO and PPC freelancer in 2020 and officially launched Sway Digital in 2022 to help businesses cut through the noise and reach the right audience at the right time through search marketing. I’ve spent over a decade building expertise in how customers search and convert, with an MSc in Digital Marketing Communications and Google Partner status to back it up.

I work with service providers, B2B companies, and local businesses to craft data-driven, tailored strategies that align with goals and outsmart the competition. My experience spans healthcare brands, pharmacies, and other industries, and I’m passionate about delivering measurable ROI through SEO and paid search that attract high-intent traffic and drive bookings and sales.

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Language

English
Fluent

Work Experience

SEO & PPC Manager at Yellowphin
May 3, 2021 - April 8, 2019
I help businesses get found online & turn search traffic into conversions with SEO & Google Ads.Yellowphin is a creative digital agency offering web design & digital marketing for over 10 years. SEO - Significantly increased organic traffic by up to 60% from 2019 to 2020 for several clients. Paid Advertising - Managed Google, Bing, Facebook Ads for several clients & increased conversions through effectively implementing paid search strategies & tactics including search, display & shopping ads. Digital Marketing Strategies - Developed digital marketing strategies for clients and implemented tactics to increase organic rankings. Social Media - Managed & co-ordinated a several social media accounts for a range of clients, developing content plans, creating ads and scheduling content. Inbound Sale Strategies - Created inbound sales strategies to generate leads for Yellowphin.
SEO Specialist at CPC
January 11, 2016 - May 25, 2018
Based in Preston, CPC is a leading business-to-business distributor of electrical and related products. In this position some of my key roles are: Keyword Research – Assembled a list of keywords using Keyword Finder to discover high volume searches. This research influenced content campaigns & improved the companies’ organic results. Search Engine Console – Analysed data using Google Search Engine Console to fix & find solutions for web page errors. This improved website SEO performance. Product Page Optimisation – Optimised product pages by refining product titles, creating unique product descriptions & optimising images, improving customer’s shopping journey & on-page SEO. Content Gaps – Analysed customer data to help form new Landing Pages reducing content gaps while expanding content for website. This helped capture more traffic. Category Page Optimisation – Revamped Category Pages through utilising keyword generated research, to improve Meta Tags, Descriptions, H1’s and Category Content. This improved Category Page listings in Google.
Freelance SEO & PPC Specialist (Healthcare) at Self-employed / Freelance
September 1, 2022 - Present
Google Ads & SEO specialist helping healthcare businesses succeed in search, attract patients, and grow with data-driven marketing strategies. Focused on delivering measurable ROI for clinics, pharmacies, and healthcare brands.
Founder & Owner at Sway Digital
March 1, 2021 - Present
Founder leading a specialist Search Marketing Agency focused on SEO and Google Ads; helps businesses get found online and turn search traffic into conversions. Built data-driven strategies to match goals and outperform competitors.
SEO & PPC Manager at Yellowphin | Digital Creative Agency
April 1, 2019 - January 1, 2021
Significantly increased organic traffic for multiple clients; managed Google, Bing and Facebook Ads; developed digital marketing strategies, content planning, and inbound sales strategies to generate leads.
SEO & PPC Specialist at ICG. Strategic Marketing Agency
May 1, 2018 - April 1, 2019
Developed digital marketing strategies for clients to acquire new customers through organic & paid search; improved online traffic and visibility by about 40%; managed multiple digital marketing projects including PPC and SEO.
CPC Specialist | Driving eCommerce Growth with SEO at CPC Ltd
June 1, 2016 - May 1, 2018
Keyword research using Keyword Finder; analyzed data via Google Search Console to fix errors; optimized product pages, meta tags, and content; improved category pages and site visibility.
Digital Marketing Executive at BT Business Direct
April 1, 2014 - June 1, 2016
Organized email campaigns, created marketing content, grew social media presence, and expanded affiliate network; tracked campaign performance with Google Analytics to improve conversions.
Marketing Assistant at Tensar International Corporation
June 1, 2011 - April 1, 2014
Managed events, email campaigns, and marketing databases; promoted news articles; handled PR, and collaborated on marketing campaigns across regions.
Marketing Intern at Janda Digital Ltd
July 1, 2010 - June 1, 2011
Promoted Janda Digital by creating emails and building a web page to advertise products; gained early experience in marketing and content creation.

Education

Master's degree Digital Marketing Communications at University of Central Lancashire
September 10, 2018 - June 24, 2019
Bachelor of Arts (B.A), Business and Management at University of Central Lancashire
September 12, 2011 - May 19, 2014
Master's degree, Digital Marketing Communications at University of Central Lancashire
January 1, 2018 - January 1, 2019
Bachelor of Arts (B.A), Business and Management at University of Central Lancashire
January 1, 2011 - January 1, 2014

Qualifications

Google Ads Apps Certification
June 16, 2025 - June 16, 2026
https://skillshop.credential.net/3bff22da-236d-4533-82e7-a8852bc4230b#acc.CuEdIOJN
Google Ads Certification
January 11, 2030 - January 25, 2026
Google Ads Display Certification
January 11, 2030 - January 25, 2026
Google Ads Apps Certification
January 11, 2030 - January 25, 2026
Livesey Award
January 11, 2030 - January 25, 2026

Industry Experience

Healthcare, Professional Services, Software & Internet