Pablo Puente

Available to hire

I am a Product Designer, Social Media Manager, and Web Designer with more than 10 years of experience building digital solutions that connect design, strategy, and communication.

About

I am a Product Designer, Social Media Manager, and Web Designer with more than 10 years of experience building digital solutions that connect design, strategy, and communication.

My work focuses on user-centered product design, social media marketing, and modern websites. I help companies and startups design impactful digital products, grow their online presence, and strengthen their communication with audiences.

With a strong background in UX/UI, I combine design principles, creativity, and business strategy to deliver complete solutions: from creating intuitive product interfaces, to managing social media strategies that boost engagement, to developing professional websites that scale with business needs.

Looking for help with your next project? Let’s connect.

  • Joined November 2025

Languages

  • EnglishAdvanced
  • Spanish; CastilianFluent

Industry experience

  • Healthcare
  • Financial Services
  • Retail
  • Professional Services
  • Software & Internet
  • Education

More experts in Montevideo, Uruguay

Projects · 1

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CHALLENGE

I was approached to redesign a digital platform for a wealth management firm that needed to simplify complex data and enhance clarity for both advisors and clients.

Their existing tools were outdated, difficult to navigate, and created friction in daily workflows. My goal was to transform those fragmented systems into a cohesive, intelligent experience that felt modern, reliable, and effortless to use.

I began by mapping user journeys and conducting interviews with financial advisors to understand their main challenges and expectations.
Through this research, I identified patterns of information overload and inconsistent visual hierarchy that made financial insights harder to interpret.

I then designed a modular UI system focused on usability and visual clarity, combining neutral tones with accent colors to emphasize key data points.
With high-fidelity prototypes built in Figma, I ran several testing rounds that refined the navigation flow and improved comprehension by over 30%.

PROCESS

I began by mapping user journeys and conducting interviews with financial advisors to understand their main challenges and expectations.
Through this research, I identified patterns of information overload and inconsistent visual hierarchy that made financial insights harder to interpret.

I then designed a modular UI system focused on usability and visual clarity, combining neutral tones with accent colors to emphasize key data points.
With high-fidelity prototypes built in Figma, I ran several testing rounds that refined the navigation flow and improved comprehension by over 30%.

Every decision — from typography to micro-interactions — was crafted to communicate precision and trust, two essential values in the financial industry.

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FINAL PERFORMANCE

The redesigned platform now delivers a unified experience where data and user intent work seamlessly together.
Advisors can manage portfolios faster, visualize trends more clearly, and operate within an interface that enhances both confidence and efficiency.

This project reinforced one of my guiding principles as a designer: turning complexity into clarity through thoughtful design.
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WEALTH PLATFORM
  • Product Designer
  • UI Designer
  • UX Designer

Work experience· 6 roles

Senior Product Designer · VERYUXAug 2025 – Present · 1 yr 4 mos

▪ Craft intuitive product interfaces that balance beauty and function, helping teams deliver meaningful user experiences. ▪ Design and develop clean, conversion-focused websites that elevate brand perception and credibility. ▪ Build visual identities and content for social media that connect emotionally with audiences and tell a clear story across platforms.

Senior Product Designer · GEOCOMOct 2023 – Aug 2025 · 1 yr 11 mos

▪ Design of user-centric product interfaces and flows for mission-critical solutions. ▪ Collaboration with PMs and engineers to align design with business goals. ▪ User research and prototyping to inform design decisions.

Product Designer/AI Designer · Newfire Global PartnersJan 2023 – Oct 2023 · 10 mos

▪ Create impactful, responsible, and human-centric AI. ▪ Conversation design. ▪ Voice user interface design.

Senior UX/UI Designer · UruITJan 2020 – Jan 2023 · 3 yrs 1 mo
UX/UI Designer · DATYSSep 2014 – Aug 2016 · 2 yrs
Front-end Developer · DATYSSep 2012 – Sep 2014 · 2 yrs 1 mo

Education

Computer Engineer · Universidad de Oriente2007 – 2012

This degree cover how to develop the processes related to computer systems in organizations, with the purpose of obtaining an increase in the efficiency of their operation with techniques that allow them to analyze the environment to delimit the computational processes, the information to be processed and the interrelations corresponding; as well as the management of computer projects with a high level of professionalism. It covers topics such as Software Engineering, Web Programming, Database, Object Oriented Programming and Design, Software Management, Probability and Statistics, Mathematics, Computer Networks, Operations Research, Simulation, Artificial Intelligence, Computer Architecture, Economic and Financial Management, and so forth.

Web Design · University of Michigan2017 – 2018

This Online Specialization covers how to write syntactically correct HTML5 and CSS3, and how to create interactive web experiences with JavaScript. Mastering this range of technologies will allow you to develop high-quality web sites that, work seamlessly on mobile, tablet, and large screen browsers accessible. It covers topics such as HTML5, CSS3, Interactivity with JavaScript and Advanced Styling with Responsive Design.

Interaction Design Specialization · University of California San Diego2017 – 2018

This Online Specialization covers how to design technologies that bring people joy, rather than frustration. Learn how to generate design ideas, techniques for quickly prototyping them, and how to use prototypes to get feedback from other stakeholders like the teammates, clients, and users. Know about the principles of visual design, perception, and cognition that inform effective interaction design. It covers topics such as Human-Centered Design, Design Principles, Social Computing, Input and Interaction, User Experience: Research & Prototyping, Information Design, Designing, Running, and Analyzing Experiments.

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