I am a Product Designer, Social Media Manager, and Web Designer with more than 10 years of experience building digital solutions that connect design, strategy, and communication. My work focuses on user-centered product design, social media marketing, and modern websites. I help companies and startups design impactful digital products, grow their online presence, and strengthen their communication with audiences. With a strong background in UX/UI, I combine design principles, creativity, and business strategy to deliver complete solutions: from creating intuitive product interfaces, to managing social media strategies that boost engagement, to developing professional websites that scale with business needs. Looking for help with your next project? Let’s connect.…

Pablo Puente

I am a Product Designer, Social Media Manager, and Web Designer with more than 10 years of experience building digital solutions that connect design, strategy, and communication. My work focuses on user-centered product design, social media marketing, and modern websites. I help companies and startups design impactful digital products, grow their online presence, and strengthen their communication with audiences. With a strong background in UX/UI, I combine design principles, creativity, and business strategy to deliver complete solutions: from creating intuitive product interfaces, to managing social media strategies that boost engagement, to developing professional websites that scale with business needs. Looking for help with your next project? Let’s connect.…

Available to hire

I am a Product Designer, Social Media Manager, and Web Designer with more than 10 years of experience building digital solutions that connect design, strategy, and communication.

My work focuses on user-centered product design, social media marketing, and modern websites. I help companies and startups design impactful digital products, grow their online presence, and strengthen their communication with audiences.

With a strong background in UX/UI, I combine design principles, creativity, and business strategy to deliver complete solutions: from creating intuitive product interfaces, to managing social media strategies that boost engagement, to developing professional websites that scale with business needs.

Looking for help with your next project? Let’s connect.

See more

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Front-end Developer at DATYS
September 3, 2012 - September 16, 2014
▪ Developing or maintaining applications and websites. ▪ Testing user interfaces across multiple browsers. ▪ Assisting in website planning with wireframes, site maps, and graphics
UX/UI Designer at DATYS
September 17, 2014 - August 2, 2016
▪ Conducting user research and testing. ▪ Developing wireframes, Hi mockups, and prototypes. ▪ Collaborating with designers and developers.
Senior UX/UI Designer at UruIT
January 23, 2020 - January 10, 2023
▪ Understanding business strategy. ▪ Conducting user research and competitor analysis. ▪ Interpreting data and qualitative feedback. ▪ Creating user stories, personas, and sitemaps. ▪ Creating design systems, mockups, and prototype interactives.
Product Designer/AI Designer at Newfire Global Partners
January 7, 2023 - October 7, 2023
▪ Create impactful, responsible, and human-centric AI. ▪ Conversation design. ▪ Voice user interface design.
Senior Product Designer at GEOCOM
October 8, 2023 - August 12, 2025
▪ Design of user-centric product interfaces and flows for mission-critical solutions. ▪ Collaboration with PMs and engineers to align design with business goals. ▪ User research and prototyping to inform design decisions.
Senior Product Designer at VERYUX
August 13, 2025 - Present
▪ Craft intuitive product interfaces that balance beauty and function, helping teams deliver meaningful user experiences. ▪ Design and develop clean, conversion-focused websites that elevate brand perception and credibility. ▪ Build visual identities and content for social media that connect emotionally with audiences and tell a clear story across platforms.

Education

Computer Engineer at Universidad de Oriente
September 3, 2007 - June 13, 2012
This degree cover how to develop the processes related to computer systems in organizations, with the purpose of obtaining an increase in the efficiency of their operation with techniques that allow them to analyze the environment to delimit the computational processes, the information to be processed and the interrelations corresponding; as well as the management of computer projects with a high level of professionalism. It covers topics such as Software Engineering, Web Programming, Database, Object Oriented Programming and Design, Software Management, Probability and Statistics, Mathematics, Computer Networks, Operations Research, Simulation, Artificial Intelligence, Computer Architecture, Economic and Financial Management, and so forth.
Web Design at University of Michigan
March 13, 2017 - March 12, 2018
This Online Specialization covers how to write syntactically correct HTML5 and CSS3, and how to create interactive web experiences with JavaScript. Mastering this range of technologies will allow you to develop high-quality web sites that, work seamlessly on mobile, tablet, and large screen browsers accessible. It covers topics such as HTML5, CSS3, Interactivity with JavaScript and Advanced Styling with Responsive Design.
Interaction Design Specialization at University of California San Diego
November 13, 2017 - November 12, 2018
This Online Specialization covers how to design technologies that bring people joy, rather than frustration. Learn how to generate design ideas, techniques for quickly prototyping them, and how to use prototypes to get feedback from other stakeholders like the teammates, clients, and users. Know about the principles of visual design, perception, and cognition that inform effective interaction design. It covers topics such as Human-Centered Design, Design Principles, Social Computing, Input and Interaction, User Experience: Research & Prototyping, Information Design, Designing, Running, and Analyzing Experiments.

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Retail, Professional Services, Software & Internet, Education
    paper WEALTH PLATFORM

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    CHALLENGE

    I was approached to redesign a digital platform for a wealth management firm that needed to simplify complex data and enhance clarity for both advisors and clients.

    Their existing tools were outdated, difficult to navigate, and created friction in daily workflows. My goal was to transform those fragmented systems into a cohesive, intelligent experience that felt modern, reliable, and effortless to use.

    I began by mapping user journeys and conducting interviews with financial advisors to understand their main challenges and expectations.
    Through this research, I identified patterns of information overload and inconsistent visual hierarchy that made financial insights harder to interpret.

    I then designed a modular UI system focused on usability and visual clarity, combining neutral tones with accent colors to emphasize key data points.
    With high-fidelity prototypes built in Figma, I ran several testing rounds that refined the navigation flow and improved comprehension by over 30%.

    PROCESS

    I began by mapping user journeys and conducting interviews with financial advisors to understand their main challenges and expectations.
    Through this research, I identified patterns of information overload and inconsistent visual hierarchy that made financial insights harder to interpret.

    I then designed a modular UI system focused on usability and visual clarity, combining neutral tones with accent colors to emphasize key data points.
    With high-fidelity prototypes built in Figma, I ran several testing rounds that refined the navigation flow and improved comprehension by over 30%.

    Every decision — from typography to micro-interactions — was crafted to communicate precision and trust, two essential values in the financial industry.

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    FINAL PERFORMANCE

    The redesigned platform now delivers a unified experience where data and user intent work seamlessly together.
    Advisors can manage portfolios faster, visualize trends more clearly, and operate within an interface that enhances both confidence and efficiency.

    This project reinforced one of my guiding principles as a designer: turning complexity into clarity through thoughtful design.
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