I’m a Creative and versatile Senior Art Director focused on standout design, illustration, and brand campaigns. I excel at concept development, digital and print production, and leading teams to deliver under tight deadlines.\n\nMy work blends craft with strategy to create engaging, memorable experiences across B2B and consumer brands. I thrive in collaborative environments and bring a hands-on, friendly approach to every project.
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Agency: Taxi Canada - Toronto
Invited to collaborate with TAXI on multiple Canadian Tire projects requiring design, illustration, and digital expertise
Created a comprehensive style book for the “Tested for Life in Canada” campaign that is still in use more than a decade later
Art directed, designed, and illustrated branding systems for all Canadian Tire stores nationwide
Developed iconography, branding guidelines, and logos to support in-store campaigns, packaging, and social media
Worked closely with clients, creative directors, and production designers to oversee rollout and ensure consistency across touchpoints
Designed an experiential maple leaf sculpture made from large hockey sticks, displayed at Canadian Tire’s South Edmonton location and hoisted as a centerpiece activation
Contributed to national branding activations that strengthened Canadian Tire’s identity and consumer trust
Royal Canadian Mint – Canada 150 Collector’s Edition
Designed the Canada 150 commemorative 10-cent coin and collector’s edition bill, distributed to more than 2 million Canadians
Collaborated with the Royal Canadian Mint to create an iconic design celebrating Canada’s history and identity
Delivered a piece of collectible design work that reached a national audience and became part of Canada’s 150th birthday celebration
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