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SEO Copywriter and Social Media Manager with experience in institutional communication and the development of cross-platform digital strategies. Specialized in content marketing, storytelling, and SEO optimization, with a strong focus on KPIs and performance metrics. I support public institutions and companies in strengthening their digital presence, with a focus on engagement, lead generation, and brand awareness.…SEO Copywriter and Social Media Manager with experience in institutional communication and the development of cross-platform digital strategies. Specialized in content marketing, storytelling, and SEO optimization, with a strong focus on KPIs and performance metrics. I support public institutions and companies in strengthening their digital presence, with a focus on engagement, lead generation, and brand awareness.

Pasquale Vitobello

Copywriter, Social Media Manager, Content Creator, +2

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SEO Copywriter and Social Media Manager with experience in institutional communication and the development of cross-platform digital strategies. Specialized in content marketing, storytelling, and SEO optimization, with a strong focus on KPIs and performance metrics. I support public institutions and companies in strengthening their digital presence, with a focus on engagement, lead generation, and brand awareness.…SEO Copywriter and Social Media Manager with experience in institutional communication and the development of cross-platform digital strategies. Specialized in content marketing, storytelling, and SEO optimization, with a strong focus on KPIs and performance metrics. I support public institutions and companies in strengthening their digital presence, with a focus on engagement, lead generation, and brand awareness.

Available to hire

SEO Copywriter and Social Media Manager with experience in institutional communication and the development of cross-platform digital strategies. Specialized in content marketing, storytelling, and SEO optimization, with a strong focus on KPIs and performance metrics. I support public institutions and companies in strengthening their digital presence, with a focus on engagement, lead generation, and brand awareness.

Skills

Copywriting

SEO

SEO Copywriting

Experience Level

Copywriting

Expert

SEO

Expert

SEO Copywriting

Expert

Language

English

Fluent

French

Advanced

Italian

Fluent

Work Experience

Copywriter & Social Media Manager at Arts Media

March 1, 2024 - Present

Management of institutional social media channels (Facebook, Instagram) for the Apulia Region. Creation and management of editorial calendars, copywriting, and storytelling for social media campaigns. Production of multimedia content (videos, graphics, copy) and community management. Monitoring metrics and preparing analytic reports to optimize performance. Competitor analysis and benchmarking against other Italian regional institutions.

Social Media Manager & Content Creator at Origami Food Creative Studio

March 1, 2023 - August 1, 2023

Managed and created social media content for companies in the food & beverage industry, focusing on community management and customer engagement. Wrote SEO-optimized blog articles and updated editorial plans. Analyzed social media performance and identified emerging trends.

Copywriter & Blogger (Freelance) at Freelance

January 1, 2022 - January 1, 2024

Wrote SEO articles for blogs and digital magazines covering art, cinema, and culture. Conducted keyword research, on-page optimization, and text editing to maximize readability.

Translator at Confagricoltura Puglia

January 1, 2019 - Present

Translated technical documents for European projects “AWARD” and “AGROSTART” in the agricultural sector. Provided linguistic support for international partnerships and drafted content in English and French.