Hi, I’m Palak Shahane, a creative and data-driven MSc Marketing graduate specializing in social media management, digital content creation, and audience growth strategies. I excel at developing high-performing short-form content and platform-led storytelling across Instagram, TikTok, and LinkedIn. With a track record of 1.2M+ campaign views and 130K+ content engagement, I leverage analytics to identify opportunities and drive community growth. I’m excited to bring brand visibility and digital engagement to a Social Media Executive / Content Creator role.…

Palak Shahane

Hi, I’m Palak Shahane, a creative and data-driven MSc Marketing graduate specializing in social media management, digital content creation, and audience growth strategies. I excel at developing high-performing short-form content and platform-led storytelling across Instagram, TikTok, and LinkedIn. With a track record of 1.2M+ campaign views and 130K+ content engagement, I leverage analytics to identify opportunities and drive community growth. I’m excited to bring brand visibility and digital engagement to a Social Media Executive / Content Creator role.…

Available to hire

Hi, I’m Palak Shahane, a creative and data-driven MSc Marketing graduate specializing in social media management, digital content creation, and audience growth strategies.

I excel at developing high-performing short-form content and platform-led storytelling across Instagram, TikTok, and LinkedIn. With a track record of 1.2M+ campaign views and 130K+ content engagement, I leverage analytics to identify opportunities and drive community growth. I’m excited to bring brand visibility and digital engagement to a Social Media Executive / Content Creator role.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Sales & Marketing Manager / Social Media Lead at The Big Hit Entertainment
October 1, 2025 - Present
Coordinate end-to-end marketing campaigns for live entertainment events, including planning, asset preparation, scheduling, and performance tracking. Manage campaign timelines and ensure timely delivery across social, digital, and event promotions. Gather, review, and finalise creative assets, ensuring consistency, accuracy, and brand alignment prior to publishing. Track marketing performance and compile insight summaries to support optimisation of future campaigns. Support ticket sales and registrations by aligning messaging with audience insights and engagement patterns.
Digital Content & Social Media Coordinator at Liverpool Gujarati Society – University of Liverpool
October 1, 2025 - Present
Manage digital presence across Instagram, including content planning, design, captions, and event promotion. Apply keyword-led captions and content themes to improve discoverability and reach. Achieved 7.7K profile views in 30 days from a small follower base through optimised content. Collaborate with committee members to align digital output with event goals and attendance.
Founder (Pre-Launch) at ZARIYA Digital Marketing Agency, UK
January 1, 2025 - Present
Building a digital marketing agency providing social media marketing, email marketing, and content creation services. Developing service packages, brand positioning, onboarding process, and performance reporting templates. Working on backend operations and a go-to-market launch plan while studying MSc Marketing.
Social Media Intern at Blackmount Consulting, UK
May 1, 2025 - July 1, 2025
Managed LinkedIn posting schedule and content coordination to strengthen brand presence. Built weekly content plans aligned with company messaging and engagement goals. Tracked analytics and provided insights to refine content performance.
Digital Content Executive at Walkinn – India
February 1, 2024 - September 1, 2024
Managed day-to-day digital content operations across social platforms, ensuring consistency and brand alignment. Conducted competitor and audience research to inform content direction and creative testing. Improved engagement and reach through structured experimentation and performance tracking. Maintained consistent tone, visuals, and messaging across campaigns.
Marketing & Content Assistant at Cherry Holidays, India
January 1, 2024 - March 1, 2024
Supported digital marketing and content execution across social, blog, and email channels. Assisted with content optimisation using basic SEO and engagement best practices. Worked closely with senior team members to analyse campaign performance and refine messaging.
Vice-Chairperson & Social Media Lead at AARAMBH Tech Fest (MIT WPU Pune)
October 1, 2023 - Present
Led Reels strategy and creative production for a university tech fest, managing concepts, filming, editing, and publishing. Produced viral Reels generating 1.2M views and 923K views on individual videos. Achieved 47K+ likes on two separate Reels, showing outstanding short-form performance. Built high reach without relying on a large follower base using trend mapping and hook-first storytelling.
Content Creator at Personal Brand / @ourpovtoyours
January 1, 2024 - Present
Create and edit short-form video and photography-led content using trending formats. Achieved 11.7K+ views on a single Reel within 3 days, demonstrating rapid organic traction. Use platform insights to refine hooks, storytelling pace, and content categories.
Sales & Marketing Manager / Social Media Lead at The Big Hit Entertainment, Liverpool, UK
October 1, 2025 - Present
Coordinate end-to-end marketing campaigns for live entertainment events, including planning, asset preparation, scheduling, and performance tracking. Manage campaign timelines and ensure timely delivery across social, digital, and event promotions. Gather, review, and finalise creative assets, ensuring consistency, accuracy, and brand alignment prior to publishing. Track marketing performance and compile insight summaries to support optimisation of future campaigns. Support ticket sales and registrations by aligning messaging with audience insights and engagement patterns.
Digital Content Executive at Walkinn
February 1, 2024 - September 1, 2024
Created and managed digital content across social media platforms. Conducted competitor analysis and audience research to inform content direction. Improved engagement through structured experimentation with content formats.

Education

MSc Marketing at University of Liverpool
January 27, 2025 - January 31, 2026
BBA Business Analytics at MIT WPU, Pune, India
August 1, 2021 - August 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality

Skills

Experience Level