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I've built my career around one simple thing: making people feel something and then turning that attention into real community growth. That's why the Social Media Manager role at Twine jumped out to me. Twine is a premium CPG brand redefining chocolate with plant-based ingredients and functional benefits, and it needs an Instagram presence that's intentional, consistent, and genuinely human. That's exactly how I work. In my recent roles, I've owned social media planning and day-to-day execution end-to-end — from strategy and calendars to copy, visuals, community management, and reporting. I've collaborated with lifestyle brands and creators where the difference between a nice post and real impact is telling a clear story, maintaining a strong look and feel, and staying close to the audience in comments and DMs. I’m fast, structured, and hands-on, with full ownership of Instagram, a weekly rhythm, recurring formats, a UGC pipeline, creator outreach, and a content calendar that stays consistent without feeling repetitive. I write copy with brand voice, keep aesthetics tight, back it up with numbers, and love building relationships with creators and ambassadors. I’m comfortable briefing and curating content to feel native while protecting brand consistency, and I’m used to working independently in fast-moving early-stage environments.…I've built my career around one simple thing: making people feel something and then turning that attention into real community growth. That's why the Social Media Manager role at Twine jumped out to me. Twine is a premium CPG brand redefining chocolate with plant-based ingredients and functional benefits, and it needs an Instagram presence that's intentional, consistent, and genuinely human. That's exactly how I work. In my recent roles, I've owned social media planning and day-to-day execution end-to-end — from strategy and calendars to copy, visuals, community management, and reporting. I've collaborated with lifestyle brands and creators where the difference between a nice post and real impact is telling a clear story, maintaining a strong look and feel, and staying close to the audience in comments and DMs. I’m fast, structured, and hands-on, with full ownership of Instagram, a weekly rhythm, recurring formats, a UGC pipeline, creator outreach, and a content calendar that stays consistent without feeling repetitive. I write copy with brand voice, keep aesthetics tight, back it up with numbers, and love building relationships with creators and ambassadors. I’m comfortable briefing and curating content to feel native while protecting brand consistency, and I’m used to working independently in fast-moving early-stage environments.

Patrick Palma

Social Media Manager, Content Creator, Copywriter, +5

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I've built my career around one simple thing: making people feel something and then turning that attention into real community growth. That's why the Social Media Manager role at Twine jumped out to me. Twine is a premium CPG brand redefining chocolate with plant-based ingredients and functional benefits, and it needs an Instagram presence that's intentional, consistent, and genuinely human. That's exactly how I work. In my recent roles, I've owned social media planning and day-to-day execution end-to-end — from strategy and calendars to copy, visuals, community management, and reporting. I've collaborated with lifestyle brands and creators where the difference between a nice post and real impact is telling a clear story, maintaining a strong look and feel, and staying close to the audience in comments and DMs. I’m fast, structured, and hands-on, with full ownership of Instagram, a weekly rhythm, recurring formats, a UGC pipeline, creator outreach, and a content calendar that stays consistent without feeling repetitive. I write copy with brand voice, keep aesthetics tight, back it up with numbers, and love building relationships with creators and ambassadors. I’m comfortable briefing and curating content to feel native while protecting brand consistency, and I’m used to working independently in fast-moving early-stage environments.…I've built my career around one simple thing: making people feel something and then turning that attention into real community growth. That's why the Social Media Manager role at Twine jumped out to me. Twine is a premium CPG brand redefining chocolate with plant-based ingredients and functional benefits, and it needs an Instagram presence that's intentional, consistent, and genuinely human. That's exactly how I work. In my recent roles, I've owned social media planning and day-to-day execution end-to-end — from strategy and calendars to copy, visuals, community management, and reporting. I've collaborated with lifestyle brands and creators where the difference between a nice post and real impact is telling a clear story, maintaining a strong look and feel, and staying close to the audience in comments and DMs. I’m fast, structured, and hands-on, with full ownership of Instagram, a weekly rhythm, recurring formats, a UGC pipeline, creator outreach, and a content calendar that stays consistent without feeling repetitive. I write copy with brand voice, keep aesthetics tight, back it up with numbers, and love building relationships with creators and ambassadors. I’m comfortable briefing and curating content to feel native while protecting brand consistency, and I’m used to working independently in fast-moving early-stage environments.

Available to hire

I’ve built my career around one simple thing: making people feel something and then turning that attention into real community growth. That’s why the Social Media Manager role at Twine jumped out to me. Twine is a premium CPG brand redefining chocolate with plant-based ingredients and functional benefits, and it needs an Instagram presence that’s intentional, consistent, and genuinely human. That’s exactly how I work.

In my recent roles, I’ve owned social media planning and day-to-day execution end-to-end — from strategy and calendars to copy, visuals, community management, and reporting. I’ve collaborated with lifestyle brands and creators where the difference between a nice post and real impact is telling a clear story, maintaining a strong look and feel, and staying close to the audience in comments and DMs. I’m fast, structured, and hands-on, with full ownership of Instagram, a weekly rhythm, recurring formats, a UGC pipeline, creator outreach, and a content calendar that stays consistent without feeling repetitive. I write copy with brand voice, keep aesthetics tight, back it up with numbers, and love building relationships with creators and ambassadors. I’m comfortable briefing and curating content to feel native while protecting brand consistency, and I’m used to working independently in fast-moving early-stage environments.