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Hey I’m Pam, a Social Media Specialist based in Groningen, the Netherlands. I help local businesses grow online in a way that feels authentic and true to who they are. I enjoy turning ideas into content that connects with people and helps brands stand out. Through my business, Pam in Media, I work with a range of clients, from hair salons to wellness coaches to dance schools, creating tailored strategies, managing content, and supporting their online presence. My goal is to make social media feel less overwhelming and more personal, while helping businesses grow a loyal community and stronger visibility online.…Hey I’m Pam, a Social Media Specialist based in Groningen, the Netherlands. I help local businesses grow online in a way that feels authentic and true to who they are. I enjoy turning ideas into content that connects with people and helps brands stand out. Through my business, Pam in Media, I work with a range of clients, from hair salons to wellness coaches to dance schools, creating tailored strategies, managing content, and supporting their online presence. My goal is to make social media feel less overwhelming and more personal, while helping businesses grow a loyal community and stronger visibility online.

Pamela Rizk

Social Media Manager, Content Creator, Graphic Designer, +2

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Hey I’m Pam, a Social Media Specialist based in Groningen, the Netherlands. I help local businesses grow online in a way that feels authentic and true to who they are. I enjoy turning ideas into content that connects with people and helps brands stand out. Through my business, Pam in Media, I work with a range of clients, from hair salons to wellness coaches to dance schools, creating tailored strategies, managing content, and supporting their online presence. My goal is to make social media feel less overwhelming and more personal, while helping businesses grow a loyal community and stronger visibility online.…Hey I’m Pam, a Social Media Specialist based in Groningen, the Netherlands. I help local businesses grow online in a way that feels authentic and true to who they are. I enjoy turning ideas into content that connects with people and helps brands stand out. Through my business, Pam in Media, I work with a range of clients, from hair salons to wellness coaches to dance schools, creating tailored strategies, managing content, and supporting their online presence. My goal is to make social media feel less overwhelming and more personal, while helping businesses grow a loyal community and stronger visibility online.

Available to hire

Hey I’m Pam, a Social Media Specialist based in Groningen, the Netherlands. I help local businesses grow online in a way that feels authentic and true to who they are.
I enjoy turning ideas into content that connects with people and helps brands stand out. Through my business, Pam in Media, I work with a range of clients, from hair salons to wellness coaches to dance schools, creating tailored strategies, managing content, and supporting their online presence.
My goal is to make social media feel less overwhelming and more personal, while helping businesses grow a loyal community and stronger visibility online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Advanced

Dutch

Beginner

Work Experience

Founder and Social Media Specialist (Freelance) at Pam in Media

October 1, 2025 - Present

Founded an independent social media agency supporting small local businesses with strategic growth. Developed tailored media strategies for over five clients, including a hair salon, dance school, holistic coach. Executed content strategies that generated consistent client leads and improved audience retention.

Social Media and Communications Manager at Hair by Ben Lapierre

November 1, 2024 - October 1, 2025

Executed a content and communications strategy with 5+ posts weekly adapted to audience behaviour. Grew Instagram by +13k followers and +283k views through targeted short-form video campaigns. Strengthened brand positioning, increasing bookings by 10+ per week via social media channels.

Campaign and Community Coordinator at Let’s Talk About Sex (LTAS)

June 1, 2024 - December 1, 2024

Coordinated digital communications across 8 partnering organizations for campaigns on reproductive health. Analyzed social media performance and optimized strategies, boosting audience engagement by ~40%. Maintained an internal communications calendar with 5+ coordinated moments per campaign cycle.