SOS 2025 Virtual Walk/Run | Editorial & Collateral
Pamela Sinclair
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Project Overview
Developed the participant collateral for the 2025 “Summer of Sisters” Virtual Walk/Run. The focus was on brand stewardship and editorial design, taking an established visual identity and expanding it into high-utility digital assets designed to guide and celebrate a global community.
Key Deliverables
- Digital Participant Guide: A 5-page instructional PDF detailing event logistics, equipment needs, and tiered participation levels including Stroll, Stride, and Stretch.
- Completion Certificate: Designed the official achievement award to commemorate participant success and reinforce brand connection.
- Editorial Design: Focused on streamlined layouts and visual navigation to manage event content, including schedules, Spotify integration, and social prompts.
Full Case Study
Featured Work
Categories
#EditorialDesign #ArtDirection #LayoutDesign #BrandStewardship #EventBranding #PublicationDesign #GraphicDesign #ParticipantExperience