Summer of Sisters 2026: Complete Brand Identity & Campaign Design

Project Overview:
Led the comprehensive brand identity upgrade and creative direction for the “Summer of Sisters” 2026 campaign. This project established a vibrant, European-inspired summer aesthetic, blending organic abstract compositions, warm color palettes, and structured typography across a massive multi-platform system designed to deepen community engagement.

Key Deliverables:

• Multi-Page Editorial Layouts: Conceptualized and designed high-impact informational assets, including a 4-page interactive activity booklet, a 6-page comprehensive Fun Run Guide, and full-page gamified tracking sheets.
• Responsive Marketing Kits: Engineered an extensive suite of social media promotional assets optimized for diverse digital platforms, seamlessly adapting across 1:1, 4:5, and 16:9 aspect ratios to maintain visual continuity.
• Live Event & Campaign Collateral: Developed the visual framework for live touchpoints, including specialized presentation decks (1920x1080), custom branded apparel graphics, and multi-scale digital invitations.

FULL ASSETS:

FEATURED WORK:

• Cover Design: It Girl Designs (https://itgirldesigns.com/)
• Additional Portfolio: Behance (https://www.behance.net/infdesigns)

Categories:
#CampaignIdentity #VisualIdentity #BrandIdentity #GraphicDesign #EditorialDesign #LayoutDesign #MarketingCollateral #SocialMediaDesign #ArtDirection #CreativeDirection #EventDesign