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Hi, I’m Pankaj Yadav, a Salesforce Marketing Cloud Consultant and Digital Marketing & SEO Specialist with over 5 years of experience. I design and implement robust marketing automation and customer journey solutions using Email Studio, Journey Builder, Automation Studio, and Contact Builder, turning complex requirements into scalable SFMC campaigns for onboarding, abandoned cart recovery, and re-engagement. In addition to SFMC, I drive organic growth across diverse markets through Technical SEO, AEO, GEO, and on-page optimization, while also managing Paid Media and performance marketing initiatives. I enjoy collaborating with cross-functional teams and clients, using data models, SQL-driven segmentation, and AMPscript to deliver measurable business outcomes, boost sales, and create exceptional customer experiences.…Hi, I’m Pankaj Yadav, a Salesforce Marketing Cloud Consultant and Digital Marketing & SEO Specialist with over 5 years of experience. I design and implement robust marketing automation and customer journey solutions using Email Studio, Journey Builder, Automation Studio, and Contact Builder, turning complex requirements into scalable SFMC campaigns for onboarding, abandoned cart recovery, and re-engagement. In addition to SFMC, I drive organic growth across diverse markets through Technical SEO, AEO, GEO, and on-page optimization, while also managing Paid Media and performance marketing initiatives. I enjoy collaborating with cross-functional teams and clients, using data models, SQL-driven segmentation, and AMPscript to deliver measurable business outcomes, boost sales, and create exceptional customer experiences.

Pankaj Yadav

SEO Expert, Digital Marketer, Content Strategist, +4

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Hi, I’m Pankaj Yadav, a Salesforce Marketing Cloud Consultant and Digital Marketing & SEO Specialist with over 5 years of experience. I design and implement robust marketing automation and customer journey solutions using Email Studio, Journey Builder, Automation Studio, and Contact Builder, turning complex requirements into scalable SFMC campaigns for onboarding, abandoned cart recovery, and re-engagement. In addition to SFMC, I drive organic growth across diverse markets through Technical SEO, AEO, GEO, and on-page optimization, while also managing Paid Media and performance marketing initiatives. I enjoy collaborating with cross-functional teams and clients, using data models, SQL-driven segmentation, and AMPscript to deliver measurable business outcomes, boost sales, and create exceptional customer experiences.…Hi, I’m Pankaj Yadav, a Salesforce Marketing Cloud Consultant and Digital Marketing & SEO Specialist with over 5 years of experience. I design and implement robust marketing automation and customer journey solutions using Email Studio, Journey Builder, Automation Studio, and Contact Builder, turning complex requirements into scalable SFMC campaigns for onboarding, abandoned cart recovery, and re-engagement. In addition to SFMC, I drive organic growth across diverse markets through Technical SEO, AEO, GEO, and on-page optimization, while also managing Paid Media and performance marketing initiatives. I enjoy collaborating with cross-functional teams and clients, using data models, SQL-driven segmentation, and AMPscript to deliver measurable business outcomes, boost sales, and create exceptional customer experiences.

Available to hire

Hi, I’m Pankaj Yadav, a Salesforce Marketing Cloud Consultant and Digital Marketing & SEO Specialist with over 5 years of experience. I design and implement robust marketing automation and customer journey solutions using Email Studio, Journey Builder, Automation Studio, and Contact Builder, turning complex requirements into scalable SFMC campaigns for onboarding, abandoned cart recovery, and re-engagement.

In addition to SFMC, I drive organic growth across diverse markets through Technical SEO, AEO, GEO, and on-page optimization, while also managing Paid Media and performance marketing initiatives. I enjoy collaborating with cross-functional teams and clients, using data models, SQL-driven segmentation, and AMPscript to deliver measurable business outcomes, boost sales, and create exceptional customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Hindi

Fluent

English

Fluent

Work Experience

Digital Marketing & SEO Specialist at All Friends Studio

October 31, 2023 - July 11, 2025

Developed and implemented a content-first SEO strategy that increased organic traffic by 25% and improved keyword rankings by an average of 12 positions. Developed and implemented a data-driven keyword strategy, resulting in a 15% increase in organic keyword rankings. Managed paid media campaigns (Google Ads, Meta Ads), optimizing ad spend to achieve significant improvements in CTR, CPA, and ROAS. Leveraged data analytics (GA4, Tag Manager, Data Studio) to deliver actionable insights and drive data-informed decision-making. Managed relationships with three external agencies, ensuring projects were completed on time and within budget, resulting in cost savings of 8%. Independently managed SEO projects from initial audit to final delivery, consistently meeting deadlines and exceeding client expectations.

Marketing & SEO Specialist at Strategic Edge Solutions Limited

October 1, 2023 - Present

Developed and implemented a multi-channel content strategy resulting in a 20% increase in website traffic and a 15% improvement in lead generation. Conducted regular technical SEO audits, identifying and resolving over 100 critical errors, resulting in a 15% reduction in bounce rate. Designed and managed a data-driven content and paid marketing strategy, increasing customer engagement by 50% (tracked via Google Analytics). Performed competitor analysis, identifying content and backlink gaps to refine strategic positioning. Optimized Google & Meta paid campaigns, reducing CAC by 35% and leveraging Google Analytics for performance tracking.

Marketing Automation & Customer Journey Consultant at Freelance

January 1, 2025 - Present

Designed and implemented automated customer journeys using Journey Builder for onboarding, re-engagement, and abandoned cart use cases. Built and managed sendable Data Extensions via Contact Builder, and developed an abandoned cart recovery journey using Automation Studio SQL. Executed a 90-day inactive re-engagement journey with Journey Builder and Automation Studio; created personalized emails with AMPscript and dynamic content; implemented decision splits and exit criteria to control messaging and protect deliverability. Followed SFMC best practices for data hygiene and automation performance.

SEO Specialist at ALL FRIENDS STUDIO

August 1, 2019 - November 1, 2024

Managed SEO strategies across eCommerce, SaaS, real estate, professional services, and healthcare. Increased organic traffic for a UK eCommerce client using AEO-focused optimisation; improved zero-click visibility with AEO & GEO strategies; delivered multilingual SEO resulting in international traffic growth. Conducted technical SEO audits resolving CWV issues, duplication, schema errors, and indexation gaps; built data-led content strategies with E-E-A-T and entity optimisation; created Looker Studio dashboards tracking rankings, traffic behaviour, AI visibility, and conversions.