Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

UX/UI designer focused on eCommerce and digital products. I’ve delivered 15+ end-to-end projects from concept to launch, including UX audits, wireframes/prototypes, high-fidelity UI, and scalable design systems. I collaborate closely with dev and stakeholders to improve usability and performance. I’m web-first but comfortable adapting to new product spaces and learning fast.…

Paola Martinez

UX Designer, UI Designer, Product Designer, +2





UX/UI designer focused on eCommerce and digital products. I’ve delivered 15+ end-to-end projects from concept to launch, including UX audits, wireframes/prototypes, high-fidelity UI, and scalable design systems. I collaborate closely with dev and stakeholders to improve usability and performance. I’m web-first but comfortable adapting to new product spaces and learning fast.…

Available to hire

UX/UI designer focused on eCommerce and digital products. I’ve delivered 15+ end-to-end projects from concept to launch, including UX audits, wireframes/prototypes, high-fidelity UI, and scalable design systems. I collaborate closely with dev and stakeholders to improve usability and performance. I’m web-first but comfortable adapting to new product spaces and learning fast.

Skills

Product Design

Experience Level

Product Design

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Mid-Level UX/UI Designer at Old Smoke Creative Design and Development Agency

January 1, 2023 - December 31, 2025

Delivered 15+ end-to-end commerce projects from concept to launch for Shopify Plus. Redesigned key shopping flows for a lifestyle brand, increasing conversion rate from 4.5% to 6.3%. Led UX audits and strategic optimizations; collaborated on A/B testing and redesigns of navigation, product, and cart flows to improve usability and increase conversion and retention. Built scalable design systems and contributed to planning and governance.

UX/UI Designer at Shopify Plus Commerce

January 1, 2023 - December 31, 2025

Delivered 15+ end-to-end ecommerce projects from concept to launch; redesigned key shopping flows for a lifestyle ecommerce brand, increasing conversion rate from 4.5% to 6.3% through data-driven UX design; led UX audits and optimizations and collaborated on A/B testing of navigation, product, and cart flows to improve usability and boost conversions and retention.

Junior UX/UI Designer at Aztech Digital

January 1, 2021 - December 31, 2023

Redesigned the digital experience for a meals subscription service, creating an engaging platform for parents and children that drove a 55% retention rate; optimized newsletter flows and ecommerce touchpoints, re-engaging lost customers and increasing repeat purchases by close to 10%; led 8 end-to-end digital projects across fashion, wellness, tech, food, and skincare; built scalable design systems.