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Hi, I’m Paola, a fashion designer by training and a strategist at heart. I design and steer fashion projects with a 360° view—from streetwear and luxury to digital content and PR. My practice blends the technical precision of design with the spark of marketing and public relations, and over the last five years I’ve immersed myself in fashion and communications, turning concepts into real business tools rather than just visuals. I’m not just creative; I’m a doer, who loves turning social media hype into tangible results and offering expert product-based counsel. Thanks to my background, I can support a project from every angle: from product design and technical sheets to digital storytelling that connects and sells. My PR experience helps manage brand image and community with ease, while my organized side keeps creative profiles on track. I’m bilingual (English C1) and proactive, authentic, and energetic. Based in Madrid, I’m finishing an MBA in Fashion Business Management to keep my strategic vision sharp. My goal is to add value—whether designing the next key piece, managing your schedule with total efficiency, or creating content everyone wants to share. If you’re looking for someone who speaks the language of fashion, music, and strategy in equal parts, I’m your person.…Hi, I’m Paola, a fashion designer by training and a strategist at heart. I design and steer fashion projects with a 360° view—from streetwear and luxury to digital content and PR. My practice blends the technical precision of design with the spark of marketing and public relations, and over the last five years I’ve immersed myself in fashion and communications, turning concepts into real business tools rather than just visuals. I’m not just creative; I’m a doer, who loves turning social media hype into tangible results and offering expert product-based counsel. Thanks to my background, I can support a project from every angle: from product design and technical sheets to digital storytelling that connects and sells. My PR experience helps manage brand image and community with ease, while my organized side keeps creative profiles on track. I’m bilingual (English C1) and proactive, authentic, and energetic. Based in Madrid, I’m finishing an MBA in Fashion Business Management to keep my strategic vision sharp. My goal is to add value—whether designing the next key piece, managing your schedule with total efficiency, or creating content everyone wants to share. If you’re looking for someone who speaks the language of fashion, music, and strategy in equal parts, I’m your person.

Paola

Digital Marketer, Community Manager, Content Creator, +5

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Hi, I’m Paola, a fashion designer by training and a strategist at heart. I design and steer fashion projects with a 360° view—from streetwear and luxury to digital content and PR. My practice blends the technical precision of design with the spark of marketing and public relations, and over the last five years I’ve immersed myself in fashion and communications, turning concepts into real business tools rather than just visuals. I’m not just creative; I’m a doer, who loves turning social media hype into tangible results and offering expert product-based counsel. Thanks to my background, I can support a project from every angle: from product design and technical sheets to digital storytelling that connects and sells. My PR experience helps manage brand image and community with ease, while my organized side keeps creative profiles on track. I’m bilingual (English C1) and proactive, authentic, and energetic. Based in Madrid, I’m finishing an MBA in Fashion Business Management to keep my strategic vision sharp. My goal is to add value—whether designing the next key piece, managing your schedule with total efficiency, or creating content everyone wants to share. If you’re looking for someone who speaks the language of fashion, music, and strategy in equal parts, I’m your person.…Hi, I’m Paola, a fashion designer by training and a strategist at heart. I design and steer fashion projects with a 360° view—from streetwear and luxury to digital content and PR. My practice blends the technical precision of design with the spark of marketing and public relations, and over the last five years I’ve immersed myself in fashion and communications, turning concepts into real business tools rather than just visuals. I’m not just creative; I’m a doer, who loves turning social media hype into tangible results and offering expert product-based counsel. Thanks to my background, I can support a project from every angle: from product design and technical sheets to digital storytelling that connects and sells. My PR experience helps manage brand image and community with ease, while my organized side keeps creative profiles on track. I’m bilingual (English C1) and proactive, authentic, and energetic. Based in Madrid, I’m finishing an MBA in Fashion Business Management to keep my strategic vision sharp. My goal is to add value—whether designing the next key piece, managing your schedule with total efficiency, or creating content everyone wants to share. If you’re looking for someone who speaks the language of fashion, music, and strategy in equal parts, I’m your person.

Available to hire

Hi, I’m Paola, a fashion designer by training and a strategist at heart. I design and steer fashion projects with a 360° view—from streetwear and luxury to digital content and PR. My practice blends the technical precision of design with the spark of marketing and public relations, and over the last five years I’ve immersed myself in fashion and communications, turning concepts into real business tools rather than just visuals. I’m not just creative; I’m a doer, who loves turning social media hype into tangible results and offering expert product-based counsel.

Thanks to my background, I can support a project from every angle: from product design and technical sheets to digital storytelling that connects and sells. My PR experience helps manage brand image and community with ease, while my organized side keeps creative profiles on track. I’m bilingual (English C1) and proactive, authentic, and energetic. Based in Madrid, I’m finishing an MBA in Fashion Business Management to keep my strategic vision sharp. My goal is to add value—whether designing the next key piece, managing your schedule with total efficiency, or creating content everyone wants to share. If you’re looking for someone who speaks the language of fashion, music, and strategy in equal parts, I’m your person.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Community Manager at Mercedes-Benz Fashion Week México (Colours Agency, CDMX)

September 1, 2023 - May 1, 2024

Responsible for strategic content planning, copywriting, and managing monthly social media grids. My role spanned from pre-event coverage to post-event analysis, complemented by in-depth trend forecasting and industry news research to maintain the platform's relevance and authority within the fashion ecosystem.

Community Manager at Gran Malo (Colours Agency, CDMX)

September 1, 2023 - May 1, 2024

End-to-end social media management for the tequila-based liqueur co-created by Luisito Comunica, implementing creative strategies and high-impact campaigns across TikTok and Instagram. I successfully blended Mexican folklore with the brand’s innovative flavor profiles—such as spicy tamarind, horchata, and hibiscus—into digital narratives that resonated with a young, active audience, maximizing visibility for every product launch.

Digital Strategy Lead at Mercedes-Benz Fashion Week México (Trilogy Studio, CDMX)

September 1, 2024 - Present

Headed the digital department for the 2024 edition, managing strategic partnerships with sponsors and spearheading live event coverage. I developed organic content with a cohesive narrative aligned with the season's vision, ensuring a flawless and impactful real-time digital presence.

Content Creator at Global Brands (Trilogy Studio, CDMX)

January 1, 2025 - September 1, 2025

Developed visual narratives and tailored storytelling for global firms such as Salomon, Abercrombie & Fitch, Brooks Brothers, Old Navy, and Mercedes-Benz Fashion Week. My work focused on aligning each brand's visual identity with its core event values, creating high-impact content designed to build deep emotional connections with the consumer.

Head of Old Navy Mexico | Digital Strategy at Trilogy Studio, CDMX

June 1, 2025 - Present

Responsible for the digital strategy and community development on Instagram, achieving a significant increase in engagement through a solid visual narrative and high-value organic content. I have implemented community-building tactics and event organisation strategies that actively engage users, strengthening brand loyalty and its image within the Mexican market.