I am Paola Pardini, an Art Director and Graphic Designer with a solid background in creating cohesive, meaningful, and visually distinctive identities for brands across lifestyle, fashion, beauty, wellness, and hospitality. I combine strategy, concept development, and design direction to shape consistent visual systems across packaging, digital content, campaigns, and e-commerce. My work blends refinement, clarity, and emotion, crafting visual worlds that connect with people and express each brand’s essence with authenticity. I develop full brand identities, packaging systems, and digital materials that translate ideas into timeless and memorable design. I bring a thoughtful, sensory-driven approach to every collaboration—from concept to final delivery—ensuring coherence, originality, and attention to detail. 💻 Remote collaboration (based in Barcelona, CET) 💬 Comfortable communicating in written English (email, Figma, chat) 🎨 Expertise: Brand Identity, Packaging Design, Digital Content, Shopify Assets, Art Direction 🌐 paolapardini.com…

Paola Pardini

I am Paola Pardini, an Art Director and Graphic Designer with a solid background in creating cohesive, meaningful, and visually distinctive identities for brands across lifestyle, fashion, beauty, wellness, and hospitality. I combine strategy, concept development, and design direction to shape consistent visual systems across packaging, digital content, campaigns, and e-commerce. My work blends refinement, clarity, and emotion, crafting visual worlds that connect with people and express each brand’s essence with authenticity. I develop full brand identities, packaging systems, and digital materials that translate ideas into timeless and memorable design. I bring a thoughtful, sensory-driven approach to every collaboration—from concept to final delivery—ensuring coherence, originality, and attention to detail. 💻 Remote collaboration (based in Barcelona, CET) 💬 Comfortable communicating in written English (email, Figma, chat) 🎨 Expertise: Brand Identity, Packaging Design, Digital Content, Shopify Assets, Art Direction 🌐 paolapardini.com…

Available to hire

I am Paola Pardini, an Art Director and Graphic Designer with a solid background in creating cohesive, meaningful, and visually distinctive identities for brands across lifestyle, fashion, beauty, wellness, and hospitality.
I combine strategy, concept development, and design direction to shape consistent visual systems across packaging, digital content, campaigns, and e-commerce.

My work blends refinement, clarity, and emotion, crafting visual worlds that connect with people and express each brand’s essence with authenticity.
I develop full brand identities, packaging systems, and digital materials that translate ideas into timeless and memorable design.

I bring a thoughtful, sensory-driven approach to every collaboration—from concept to final delivery—ensuring coherence, originality, and attention to detail.

💻 Remote collaboration (based in Barcelona, CET)
💬 Comfortable communicating in written English (email, Figma, chat)
🎨 Expertise: Brand Identity, Packaging Design, Digital Content, Shopify Assets, Art Direction
🌐 paolapardini.com

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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Intermediate

Work Experience

Freelance Designer at We Are UO
January 1, 2023 - October 20, 2025
Design support for product and campaign materials within the creative team. Collaboration on visual proposals and seasonal concepts following brand guidelines.
Art Director for Digital Campaigns at Hug & Claus (Grupo Mayoral)
January 1, 2023 - October 20, 2025
Visual concepts and creative direction for fashion and wellness collections. Design of social media content, lookbooks, and digital advertising aligned with the brand’s storytelling.
Freelance Art Director & Graphic Designer at Self-Employed / Freelance
January 1, 2023 - Present
Remote collaborations for beauty, lifestyle and wellness brands. Concept development and design of digital content, social media visuals, and brand assets for online communication. Creation of visual identities and creative direction for emerging lifestyle and beauty projects. Integration of AI tools and emerging technologies to streamline creative development and enhance visual storytelling.
Designer at We Are UO
January 1, 2023 - October 20, 2025
Design support for product and campaign materials within the creative team. Collaboration on visual proposals and seasonal concepts following brand guidelines.
Art Director at Hug & Clau (Grupo Mayoral)
January 1, 2023 - October 20, 2025
Art direction for digital campaigns. Visual concepts and creative direction for fashion and wellness collections. Design of social media content, lookbooks, and digital advertising aligned with the brand's storytelling.
Art Director & Graphic Designer at Freelance / Remote
January 1, 2023 - Present
Remote collaborations – Beauty, Lifestyle & Wellness brands. Concept development and design of digital content, social media visuals, and brand assets for online communication. Creation of visual identities and creative direction for emerging lifestyle and beauty projects. Integration of AI tools and emerging technologies to streamline creative development and enhance visual storytelling.

Education

Bachelor's Degree in Graphic Design at University of Buenos Aires (UBA)
January 11, 2030 - October 20, 2025
Bachelor's Degree in Graphic Design at University of Buenos Aires (UBA)
January 11, 2030 - October 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Other
    We Are UO — Product & Campaign Design Collaboration
    We Are UO is a creative lifestyle and gift brand known for its playful attitude and bold design. I collaborated with their in-house team across several campaigns between 2019 and 2020, developing original products and supporting the brand’s visual storytelling. The work included designing a variety of items — from socks, scarves, pouches, cushions, and postcards to jewelry, board games, and book holders — always aligned with the brand’s fun, colorful, and spontaneous personality. Scope: Product design · Graphic design · Art direction · Campaign visuals productdesign artdirection branding illustration creativedesign lifestyle retail…
    Chérie — Mediterranean Skincare & Fragrance Concept
    Chérie is a skincare and fragrance concept inspired by the warmth and elegance of Mediterranean beauty. I created the full brand identity and art direction, designing packaging, typography, and imagery that capture a natural sense of luxury. The visual language blends sunlit tones, organic textures, and refined minimalism to convey serenity and timeless femininity. The result is a poetic and sensorial universe where design and nature coexist in harmony. Scope: Brand identity · Packaging design · Art direction · Visual storytelling branding artdirection packaging skincare fragrance beautybranding visualidentity design mediterranean…
    Trillions — Superfoods & Supplements Packaging Design
    Visual identity and packaging design for Trillions, a premium brand of superfoods and nutritional supplements. The logo was already defined by the client, and my role focused on building the complete visual universe of the brand. I designed a cohesive packaging system for multiple product lines — capsules, protein powders, energy bars, and isotonic drinks — as well as the visual direction for e-commerce and social media. The challenge was to balance science and lifestyle, creating a visual language that conveys confidence, modernity, and aspiration. The result is a strong, recognizable, and scalable brand identity ready to grow in the competitive premium nutrition market. Scope: Packaging design · Visual identity · Art direction · Digital guidelines branding packaging artdirection superfoods visualidentity design healthylifestyle…
    Muse — Conscious Skincare Brand Identity
    Muse is a premium natural skincare brand designed to celebrate timeless beauty and self-care for women 40+. I created the full visual identity and art direction, combining minimal design, warm tones, and natural textures to express elegance, authenticity, and serenity. The brand’s concept “Conscious Beauty, Timeless Skin” reflects a philosophy of care that goes beyond appearance — focusing on well-being and confidence. Scope: Brand identity · Packaging design · Art direction · Campaign visuals branding artdirection skincare packaging beautybranding visualidentity design…
    LARI — Organic Tuscan Wine Branding
    LARI is an organic Tuscan wine brand that embodies elegance, warmth, and authenticity. I created the complete visual identity — from logo design and typography to packaging and art direction — inspired by the natural beauty and craftsmanship of Tuscany. The design reflects a refined balance between tradition and modern sophistication, highlighting soft textures, golden tones, and an understated sense of luxury. Scope: Brand identity · Packaging design · Art direction branding packaging artdirection winebranding luxury graphicdesign…