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I’m a multidisciplinary creative lead and motion designer with 15+ years of experience turning complex ideas into clear, engaging visual stories. I’ve delivered motion campaigns and video explainers for technology and digital brands, guiding projects from concept and creative strategy through production, post-production, sound, and multi-platform delivery. I love collaborating across disciplines—designers, copywriters, developers, 2D/3D artists, and voice-over talent—and I bring a strong sense of performance and theatre to the way I direct storytelling and animation. Beyond production, I also build scalable design systems, create reusable animation templates, and mentor teams to keep quality high and workflows efficient.…I’m a multidisciplinary creative lead and motion designer with 15+ years of experience turning complex ideas into clear, engaging visual stories. I’ve delivered motion campaigns and video explainers for technology and digital brands, guiding projects from concept and creative strategy through production, post-production, sound, and multi-platform delivery. I love collaborating across disciplines—designers, copywriters, developers, 2D/3D artists, and voice-over talent—and I bring a strong sense of performance and theatre to the way I direct storytelling and animation. Beyond production, I also build scalable design systems, create reusable animation templates, and mentor teams to keep quality high and workflows efficient.

Paolo DataLondon

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I’m a multidisciplinary creative lead and motion designer with 15+ years of experience turning complex ideas into clear, engaging visual stories. I’ve delivered motion campaigns and video explainers for technology and digital brands, guiding projects from concept and creative strategy through production, post-production, sound, and multi-platform delivery. I love collaborating across disciplines—designers, copywriters, developers, 2D/3D artists, and voice-over talent—and I bring a strong sense of performance and theatre to the way I direct storytelling and animation. Beyond production, I also build scalable design systems, create reusable animation templates, and mentor teams to keep quality high and workflows efficient.…I’m a multidisciplinary creative lead and motion designer with 15+ years of experience turning complex ideas into clear, engaging visual stories. I’ve delivered motion campaigns and video explainers for technology and digital brands, guiding projects from concept and creative strategy through production, post-production, sound, and multi-platform delivery. I love collaborating across disciplines—designers, copywriters, developers, 2D/3D artists, and voice-over talent—and I bring a strong sense of performance and theatre to the way I direct storytelling and animation. Beyond production, I also build scalable design systems, create reusable animation templates, and mentor teams to keep quality high and workflows efficient.

Available to hire

I’m a multidisciplinary creative lead and motion designer with 15+ years of experience turning complex ideas into clear, engaging visual stories. I’ve delivered motion campaigns and video explainers for technology and digital brands, guiding projects from concept and creative strategy through production, post-production, sound, and multi-platform delivery.

I love collaborating across disciplines—designers, copywriters, developers, 2D/3D artists, and voice-over talent—and I bring a strong sense of performance and theatre to the way I direct storytelling and animation. Beyond production, I also build scalable design systems, create reusable animation templates, and mentor teams to keep quality high and workflows efficient.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Fashion Design Workshop Instructor at I.A.A.D. (IAAD)

January 1, 2024 - Present

Delivered first-year fashion design workshops teaching design fundamentals and visual communication, including color theory, typography, layout, grid systems, and presentation techniques. Mentored students in developing design thinking, creative problem-solving, and visual storytelling through practical projects and critiques.

Senior Motion Designer and Video Editor at Catalysis

January 1, 2021 - Present

Delivered motion campaigns for global enterprise technology clients across EMEA and North America (e.g., Autodesk, Intel, HPE, Intuit Mailchimp). Managed projects end-to-end from creative/visual strategy to final animation, video editing, audio editing, and multi-platform delivery. Translated complex tech briefs into engaging 2D and mixed-media explainers and social video. Led and mentored a multidisciplinary internal/external video team and ran yearly creative reviews for junior members. Improved production efficiency with AI-supported concepts workflows, reusable custom animation templates, and scalable design systems while maintaining polished aesthetics. Presented concepts for internal reviews and client pitches and collaborated closely with stakeholders throughout the creative process.

Design Director at GDP Sr l (Erboristeria / Winter Natura)

January 1, 2020 - December 31, 2021

Created comprehensive visual identity, brand system, and UI/UX design architecture for mobile and web applications across a portfolio of five beauty/cosmetic brands. Managed end-to-end asset production for below-the-line packaging and consumer collateral. Collaborated with product managers and developers to optimize e-commerce design and functionality, supporting sales, conversion rate, and engagement improvements. Produced multi-channel visual and motion assets for live events and social campaigns, including on-site art direction and shoot supervision with models and camera crews.

Freelance Art Director and Motion Designer at Argento 11

January 1, 2018 - Present

Led creative teams of photographers, developers, and designers to develop bespoke visual identities and social media deliverables for B2C campaigns. Directed conceptual development and motion branding for digital communication campaigns, creating premium explainer videos to elevate storytelling and placement. Managed client-facing communication including creative direction, budget constraints, and routing creative reviews.

Creative Director at Avventure Magiche (Non-profit organization)

January 1, 2014 - December 31, 2019

Creative direction for non-profit initiatives including involvement with related digital experiences and storytelling platforms (WizardAcademy associated).

Motion, Video, Graphic and UI/UX Designer at EiSWorLD / Sobrio (Sobr io design)

January 1, 2013 - December 31, 2020

Delivered branding, motion graphics, corporate video, UI/UX, and digital marketing projects across IT, finance, and beauty sectors. Created high-end 2D motion graphics and occasional 3D assets for product launches, corporate presentations, and digital services. Directed live-action corporate video shoots and handled post-production, motion graphics, and presentation content. Designed and delivered websites, mobile applications, editorial layouts, and digital experiences in collaboration with developers and marketing teams.

Graphic and Web Designer at Magnifiko

January 1, 2011 - December 31, 2012

Created brand identity for local activities including billboards and advertising. Designed website layouts for a custom CMS.