Available to hire
I’m a visionary digital transformation lead with 7+ years of experience engineering high-velocity operational frameworks and 2 years of experience integrating agentic AI solutions. I love bridging legacy business processes with modern automation to drive measurable improvements and empower cross-functional teams.
I specialize in aligning executive strategy with technical execution to increase enterprise-wide efficiency, guiding design, product, and marketing projects across healthcare, industrial, and commercial client ecosystems. My collaborative, can-do approach helps teams move from concept to market quickly.
Skills
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Language
English
Fluent
Work Experience
Senior Web Designer at Doc Digital
August 1, 2024 - October 1, 2025Strategy and development of custom websites for retailer SEO clients, maintaining 100% security and performance uptime.
Growth Engineer & Web Designer at Pixels Agency
April 1, 2023 - January 1, 2025Architected and optimized 20+ high-performance WordPress ecosystems for national brands, prioritizing Core Web Vitals and technical SEO to secure top-tier search engine rankings.
Lead Graphic Designer at Captek Softgel International
July 1, 2019 - April 1, 2023Directed the design and production of high-volume nutraceutical packaging, ensuring 100% FDA regulatory compliance and brand consistency across diverse software product lines. Spearheaded a ground-up digital transformation, redesigning the corporate website to improve mobile user engagement by 30%. Unified brand identity across all digital touchpoints by translating executive leadership objectives into a cohesive visual design system.
Sales And Marketing Intern at Academy
January 1, 2019 - July 1, 2019Optimized end-to-end e-commerce operations, implementing dynamic pricing strategies that boosted sales revenue by 16%; reduced cart abandonment by 39% through live chat support and UX friction reduction.
Principal Designer at Independent Practice (Freelance)
June 1, 2020 - PresentArchitected the UI/UX and product strategy for Stoodeo, a mobile instrument rental marketplace; partnered with 30+ diverse clients delivering growth-focused digital solutions, ranging from custom e-commerce builds to comprehensive branding identities. Realized a 30% average increase in monthly organic traffic for local businesses through the integration of technical SEO, frontend development, and user-centric web design.
Digital Transformation Lead at Pixels Agency
April 1, 2023 - January 1, 2025Overhauled internal design-to-development pipeline using no-code automation, reducing project turnaround time by 50% and increasing profitability across 20+ concurrent retainer accounts. Architected product strategy for Comma, an AI-driven SEO dashboard; automated complex data extraction and reporting workflows, achieving 100% platform adoption among agency clients. Directed digital migration and platform setup for 32+ clients, ensuring seamless frontend/backend integration. Facilitated strategic workshops for executive leadership to define digital roadmaps and prioritise high-ROI transformation opportunities in Marketing and Operations. Managed resource allocation for a cross-functional team of 10+ specialists.
Lead Designer at CapTek Soft Gel International
July 1, 2019 - April 1, 2023Directed design and technical production of high-volume nutraceutical packaging, ensuring 100% FDA regulatory compliance and brand consistency across diverse softgel product lines. Led a ground-up digital transformation including a website redesign to improve mobile engagement by 30%. Unified brand identity across digital touchpoints by translating executive objectives into a cohesive visual design system.
Digital Transformation Strategist at Freelance
June 1, 2020 - PresentStrategized integration of LLMs and Generative AI into creative processes to decentralize innovation and reduce operational friction. Architected complete visual identity and mobile UI/UX for Stoodeo, an instrument rental marketplace, managing the project from concept through successful market launch. Delivered cohesive branding and digital solutions for 30+ diverse clients, resulting in a 30% average increase in organic traffic; engineered self-healing workflows that proactively alert stakeholders to API failures or data discrepancies in real-time.
Education
Bachelor of Arts at University of Jamestown
January 1, 2016 - January 1, 2018Associate’s Degree at University of The Gambia
January 1, 2014 - January 1, 2016Bachelor of Arts, Communication at University of Jamestown
January 1, 2016 - December 31, 2018Associate Degree, Information Systems at University of The Gambia
January 1, 2014 - December 31, 2016Qualifications
BYU Pathway IT Professional & Project Management Certificate
January 1, 2024 - January 1, 2025Local SEO (Semrush)
January 11, 2030 - February 3, 2026Advanced Google Analytics (Google)
January 11, 2030 - February 3, 2026Digital Marketing Certification (Google)
January 11, 2030 - February 3, 2026AWS Cloud Practitioner (Amazon)
January 11, 2030 - February 3, 2026Inbound Marketing Certification (HubSpot)
January 11, 2030 - February 3, 2026Introduction to IoT and Digital Transformation (Cisco)
January 11, 2030 - February 3, 2026cPanel Professional (cPanel University)
January 11, 2030 - February 3, 2026UX Design Professional (Google)
January 11, 2030 - February 28, 2026Advanced Google Analytics (Google)
January 11, 2030 - February 28, 2026HubSpot Inbound Marketing
January 11, 2030 - February 28, 2026Digital Transformation (Cisco)
January 11, 2030 - February 28, 2026cPanel Professional
January 11, 2030 - February 28, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Healthcare
Skills
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Experience Level
Expert
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