I am a bilingual digital marketing professional with 8+ years of hands-on experience leading paid media campaigns, campaign strategy, and cross-functional team leadership across ecommerce, hospitality, and retail. I excel at turning data into insights, building scalable campaigns, and guiding teams to deliver measurable results. Based in Canada and open to remote opportunities, I thrive in fast-paced environments and enjoy collaborating with cross-functional partners to drive direct bookings, revenue, and brand growth. I communicate clearly in English and French and enjoy translating campaigns for diverse audiences.…

Pascal Lecompte-Brochu

I am a bilingual digital marketing professional with 8+ years of hands-on experience leading paid media campaigns, campaign strategy, and cross-functional team leadership across ecommerce, hospitality, and retail. I excel at turning data into insights, building scalable campaigns, and guiding teams to deliver measurable results. Based in Canada and open to remote opportunities, I thrive in fast-paced environments and enjoy collaborating with cross-functional partners to drive direct bookings, revenue, and brand growth. I communicate clearly in English and French and enjoy translating campaigns for diverse audiences.…

Available to hire

I am a bilingual digital marketing professional with 8+ years of hands-on experience leading paid media campaigns, campaign strategy, and cross-functional team leadership across ecommerce, hospitality, and retail. I excel at turning data into insights, building scalable campaigns, and guiding teams to deliver measurable results.

Based in Canada and open to remote opportunities, I thrive in fast-paced environments and enjoy collaborating with cross-functional partners to drive direct bookings, revenue, and brand growth. I communicate clearly in English and French and enjoy translating campaigns for diverse audiences.

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Language

French
Fluent
English
Fluent
Portuguese
Intermediate

Work Experience

Marketing Coordinator at Delta Hotels by Marriott Ottawa City Centre
March 1, 2018 - February 1, 2019
Managed hotel social media presence (Facebook, Instagram) and website updates; supported group sales; covered Events Coordinator role during absences; collaborated with regional teams on sales tools.
Marketing Coordinator (Expanded Sales & Marketing Role) at Delta Hotels by Marriott Ottawa City Centre
February 1, 2019 - January 1, 2021
Expanded marketing responsibilities; led paid media campaigns across Meta Ads and Google Ads, aligned with Marriott platforms for hotel services and F&B; launched Prova concept; generated multiple millions in group and event revenue; primary hotel contact for regional sales teams; trained sales coordinators; Green Committee leadership.
Marketing Manager at Cominar / Les Galeries de Hull
January 1, 2021 - January 1, 2022
Stepped into director-level responsibilities, replacing the marketing director and owning strategic direction for six properties; managed $400K+ annual budget across Google Ads, Meta Ads, email, in-mall signage, radio, print, and events; led a 4-person marketing and customer service team; developed experiential events and eco-initiatives.
Marketing Specialist at Lotus Marketing Inc.
January 1, 2022 - January 1, 2024
Owned full 360 launch marketing for 20+ hotel openings and rebrands; managed paid media campaigns (Meta, Google, PLUS) and OTA channels; planned unbranded paid search; built digital presence across websites and social channels; developed tailored strategies for outlets; primary client contact.
Social Media Content Lead at Lotus Marketing Inc.
January 1, 2024 - November 1, 2024
Led content strategy and paid media performance for 20+ luxury hotel clients; executed campaigns across Meta Ads; supervised a team; produced monthly performance reports with KPI analysis; translated campaign content for Quebec francophone accounts.
Paid Media Specialist at Imagemotion
November 1, 2025 - Present
Manage Google Ads (Search, Performance Max, Display) and Meta Ads campaigns for ecommerce clients; build asset-group- and feed-driven Performance Max; conduct keyword research; run A/B tests; build Looker Studio dashboards; deliver monthly performance narratives with clear, actionable insights.
Digital Marketing Consultant at The Actor's Atelier
December 1, 2025 - Present
Audited and restructured Google Ads accounts; rebuilt campaign architectures; led Shopify site migration; realigned Google Ads post-launch funnel to improve conversions.

Education

Bachelor of Commerce - Marketing at Téluq
April 21, 2021 - October 31, 2030
Tourism Management Short Certificate at TÉLUQ
June 1, 2016 - December 13, 2017
Tourism Management Certificate at TÉLUQ
January 1, 2018 - June 16, 2021
BBA in Marketing (In Progress) at Université TÉLUQ, QC
January 11, 2030 - April 15, 2026
Tourism Management Certificate at Université TÉLUQ, QC
January 11, 2030 - April 15, 2026

Qualifications

Meta Certified Digital Marketing Associate
October 1, 2024 - October 31, 2024
Google Ads Display, Search, Video & App Certification
November 1, 2025 - November 30, 2026
Google Ads Certification: Display, Search, Video & Apps
January 1, 2025 - December 31, 2026
Meta Certified Digital Marketing Associate
January 1, 2024 - December 31, 2026

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Real Estate & Construction, Professional Services
    paper Social Media Brand Revamp Acting School

    Social Media Brand Revamp – Acting School

    Led a complete social media brand overhaul for an independent acting school. Developed and implemented a cohesive content strategy aligned with the school’s mission and audience. Introduced consistent brand colors, tone of voice, and visual identity to ensure a unified presence across all platforms. Collaborated closely with the client to launch a targeted Facebook Ad campaign resulting in the school’s first-ever sold-out class day within just one week of going live.

    https://shikistudios.com/
    https://www.instagram.com/shikistudios/

    paper The Actor Atelier

    Advising the company on its digital marketing strategy, client acquisition, and web performance. Led the launch of the new Shopify website, including migration from the previous site and full go-live. Restructured and corrected Google Ads campaigns to improve campaign organization, ad group relevance, and overall performance. Optimizing promotional elements and site content to support conversions, course registrations, and online visibility. Advising the client on best practices in digital acquisition, account structure, and user experience (UX), as well as on the various products and services offered, including pricing, distribution, and scheduling.

    https://www.twine.net/signin