As a versatile Digital Marketing Professional with 25 years of experience, I blend strategic marketing expertise with advanced creative capabilities. During my 15-year tenure as Digital Marketing Director at the prestigious French watchmaker LIP, I’ve driven digital transformation while creating compelling multimedia content that tells powerful brand stories.
Strategic & Creative Expertise:
- Comprehensive Digital Marketing Strategy
- Content Creation & Video Production
- SEO/SEM Campaign Management
- Brand Development & Storytelling
- Motion Design & Creative Direction
- E-commerce Optimization
- Social Media Strategy
Key Achievements:
- Orchestrated LIP’s digital transformation, achieving a 10x revenue increase in the first year through integrated marketing strategies
- Developed and implemented successful multimedia campaigns combining video content, social media, and traditional marketing channels
- Created engaging visual content including product videos, motion graphics, and digital advertising materials that elevated brand presence
- Optimized multilingual websites across European markets, achieving 65% average increase in organic traffic
- Established efficient workflows bridging creative production and marketing objectives
Technical Skills:
- Digital Marketing Tools (Google Ads, Analytics)
- Adobe Creative Suite
- Video Production & Motion Design
- HTML/CSS Development
- SEO/SEA Optimization
- Content Management Systems
- Social Media Platforms
- UX/UI Design
Professional Approach:
I specialize in creating cohesive digital strategies that combine data-driven marketing with compelling creative content. My approach integrates traditional marketing principles with modern digital techniques, ensuring that every piece of content - whether it’s a video, social media campaign, or website optimization - serves a strategic purpose while maintaining brand integrity.
Languages:
- French (Native)
- English (Professional)
- Spanish (Professional)
With expertise spanning digital strategy, creative production, and technical implementation, I offer a comprehensive skill set that delivers measurable results. My background in luxury brand marketing, combined with hands-on experience in both creative and analytical aspects of digital marketing, makes me an valuable partner for brands seeking to enhance their digital presence.
Available for digital strategy, creative direction, marketing optimization, and multimedia content creation projects.
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Experience Level
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Industry Experience
I am delighted to share with you my latest creation, a visual interpretation of the very essence of “Rose de Vigne” by Caudalie. In this video, I sought to capture the magical encounter between natural delicacy and French refinement.
Through a choreography of morning light and dewdrops, I wanted to translate the freshness of a rose awakening in the French vineyards. Each shot is conceived as a living painting where softness and elegance blend to create a unique sensory experience.
I’m delighted to share with you this personal video project, born from my fascination with ancient Egypt. For the pure pleasure of creating, I imagined a visual story for “Queen Nefertiti”, a perfume brand inspired by this legendary queen.
Ancient Egypt, with its millennial mysteries and enigmatic beauty, is an endless source of inspiration for me. Each hieroglyph, each fresco tells a story that transcends time, and Nefertiti embodies this timeless elegance that fascinates me so deeply.
‘I Missed You Sound’, a visual creation accompanying the musical universe of Elsa Kopf, an artist with Franco-German roots whose music naturally transcends borders.
This video captures the bittersweet essence of nostalgia, echoing the cultural blends that have shaped the artist. Much like her unique background - born to a German father who taught French and a French mother who taught German - the direction navigates between different atmospheres, creating a bridge between past and present.
In this visual composition, we sought to translate that particular feeling of longing, of “missing you,” which can be both melancholic and comforting. Like those precious memories that dwell within us, between intimate folk and enveloping jazz, characteristic of Elsa Kopf’s distinctive style.
The video perfectly aligns with the universe of this artist who, like a siren from the banks of the Rhine, has always known how to weave connections between musical genres and cultures, transforming each influence into a unique and personal creation.
With this video, I aimed to create a deep sense of intimacy and connection with the viewer. The way Mariza speaks feels personal, as if she’s talking directly to us, sharing her thoughts, emotions, and story in an authentic and heartfelt way.
Step into the enigmatic world of the Grande Nautic-Ski Fantôme, a limited-edition military watch by LIP. This video explores the essence of a timepiece designed for professionals who demand precision, reliability, and discretion.
With a focus on mystery and sophistication, the video captures the duality of the watch: its rugged strength to withstand any mission and its elegant design, crafted with meticulous attention to detail. The Grande Nautic-Ski Fantôme is built to be invisible when needed, yet always ready to fulfill its duty around the clock.
- 2024
I had the opportunity to design and develop the website for Le Puits Saint Jacques, a Michelin-starred restaurant, using Prestashop. This project highlights my ability to combine technical expertise with design sensibility to create a sophisticated and functional online presence for a luxury brand.
You can view the live project here:
https://www.twine.net/signin
Project Details:
Platform: Prestashop was chosen for its robust features and flexibility, allowing seamless integration of e-commerce functionalities and custom design elements.
Design: I focused on creating a minimalist and elegant design that reflects the high-end identity of the restaurant. The layout is responsive, ensuring a flawless experience across devices.
Development:
Customized the website using HTML and CSS to align with the restaurant’s branding.
Integrated features such as online reservation systems and dynamic content to enhance user engagement.
Ensured optimal performance and accessibility standards were met.
Features:
A visually appealing menu display.
Easy navigation for users to explore the restaurant’s offerings and book reservations.
SEO optimization to improve online visibility.
Key Takeaways:
This project allowed me to demonstrate my ability to work with both design and technical development. It involved a deep understanding of the client’s needs and translating them into a website that is not only functional but also aesthetically aligned with their brand.
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