As a versatile Digital Marketing Professional with 25 years of experience, I blend strategic marketing expertise with advanced creative capabilities. During my 15-year tenure as Digital Marketing Director at the prestigious French watchmaker LIP, I’ve driven digital transformation while creating compelling multimedia content that tells powerful brand stories.
Strategic & Creative Expertise:
- Comprehensive Digital Marketing Strategy
- Content Creation & Video Production
- SEO/SEM Campaign Management
- Brand Development & Storytelling
- Motion Design & Creative Direction
- E-commerce Optimization
- Social Media Strategy
Key Achievements:
- Orchestrated LIP’s digital transformation, achieving a 10x revenue increase in the first year through integrated marketing strategies
- Developed and implemented successful multimedia campaigns combining video content, social media, and traditional marketing channels
- Created engaging visual content including product videos, motion graphics, and digital advertising materials that elevated brand presence
- Optimized multilingual websites across European markets, achieving 65% average increase in organic traffic
- Established efficient workflows bridging creative production and marketing objectives
Technical Skills:
- Digital Marketing Tools (Google Ads, Analytics)
- Adobe Creative Suite
- Video Production & Motion Design
- HTML/CSS Development
- SEO/SEA Optimization
- Content Management Systems
- Social Media Platforms
- UX/UI Design
Professional Approach:
I specialize in creating cohesive digital strategies that combine data-driven marketing with compelling creative content. My approach integrates traditional marketing principles with modern digital techniques, ensuring that every piece of content - whether it’s a video, social media campaign, or website optimization - serves a strategic purpose while maintaining brand integrity.
Languages:
- French (Native)
- English (Professional)
- Spanish (Professional)
With expertise spanning digital strategy, creative production, and technical implementation, I offer a comprehensive skill set that delivers measurable results. My background in luxury brand marketing, combined with hands-on experience in both creative and analytical aspects of digital marketing, makes me an valuable partner for brands seeking to enhance their digital presence.
Available for digital strategy, creative direction, marketing optimization, and multimedia content creation projects.
