I am a digital production and web experience specialist with 10+ years of experience supporting enterprise websites, global market launches, and scalable digital publishing systems for major organizations. I excel at translating business requirements into intuitive web experiences, collaborating across design, development, content, and marketing teams to ensure consistency, usability, and accessibility. I have led multi-market launches, migrations, and publishing initiatives across 50+ global sites, building AI-assisted workflows and scalable content pipelines. I am passionate about UX, SEO-driven optimization, and delivering compliant, high-quality digital experiences that drive engagement and conversions.…

Oksana Garafolo - AI Web App Build Pro

I am a digital production and web experience specialist with 10+ years of experience supporting enterprise websites, global market launches, and scalable digital publishing systems for major organizations. I excel at translating business requirements into intuitive web experiences, collaborating across design, development, content, and marketing teams to ensure consistency, usability, and accessibility. I have led multi-market launches, migrations, and publishing initiatives across 50+ global sites, building AI-assisted workflows and scalable content pipelines. I am passionate about UX, SEO-driven optimization, and delivering compliant, high-quality digital experiences that drive engagement and conversions.…

Available to hire

I am a digital production and web experience specialist with 10+ years of experience supporting enterprise websites, global market launches, and scalable digital publishing systems for major organizations. I excel at translating business requirements into intuitive web experiences, collaborating across design, development, content, and marketing teams to ensure consistency, usability, and accessibility.

I have led multi-market launches, migrations, and publishing initiatives across 50+ global sites, building AI-assisted workflows and scalable content pipelines. I am passionate about UX, SEO-driven optimization, and delivering compliant, high-quality digital experiences that drive engagement and conversions.

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Language

Russian
Fluent
Ukrainian
Fluent
English
Fluent

Work Experience

Senior Digital Production Specialist at Bristol Myers Squibb
August 1, 2025 - Present
Led enterprise web publishing operations, delivering compliant, accessible digital experiences across global sites and internal platforms. Coordinated cross-functional teams to evolve web strategy, content structure, UX optimization, and AI-assisted workflows for scalable digital publishing.
Web Publisher / Enterprise Web Publishing Manager at Bristol Myers Squibb / Celgene
November 1, 2019 - July 1, 2025
Managed enterprise web publishing operations across BMS.com, Celgene.com, and internal digital platforms; supported global customer-facing web experiences; led multilingual launches, migrations, and content publishing across 50+ global sites with CMS environments.
Senior Digital Production Specialist at Bristol Myers Squibb
November 1, 2019 - Present
Lead design, publishing, and lifecycle management across BMS.com, Celgene.com, and internal digital channels; led global 1.0 rebrand of 50+ sites; drive 2.0 rebrand; launched multiple new market sites (including Hungary, Singapore, Thailand, Israel, Chile, Argentina, Peru, Colombia, Portugal); oversaw Horisont.se launch and Key Messages App site; directed LATAM regional transition; led EFPIA/privacy updates; supported internal channels; migrated BMS360 Japan; decommissioned 33 Celgene sites.
Senior Digital Production Specialist at Bristol Myers Squibb
February 1, 2018 - November 1, 2019
Led discovery through deployment for multiple SMB web engagements using WordPress, Shopify, and Squarespace. Advised clients on UX, SEO, and conversion optimization strategies. Increased conversion rate by 25% and improved engagement using analytics-driven design decisions.
Global Website Producer & Project Coordinator at Celgene
February 1, 2018 - November 1, 2019
Supported Corporate Affairs Digital Communications; managed Celgene.com, 23 global affiliate sites, and patient advocacy platforms; produced and launched Celgene.ch, CelgeneIncubator.com, ImpactHeme.com, ImpactPanc.com, ImpactLivingWithMS.com; designed, developed, and managed the Celgene Digital Toolkit; delivered SEO and analytics reports using Google Analytics and Data Studio; hands-on HTML5, CSS, PHP, JavaScript, WordPress, and SharePoint; strengthened project management, SEO, and responsive design.
Web Experience Designer & Digital Consultant at JONA Group
January 1, 2013 - February 1, 2018
Designed web experiences, led digital production, and shaped AI automation initiatives; built portfolio pages and supported multi-market launches; collaborated with UX and development teams to deliver intuitive web experiences.
Web Site Designer & Digital Consultant at Celgene Corporation
January 1, 2013 - February 1, 2018
Owned global web design and publishing operations across BMS.com, Celgene.com, and supported internal enterprise channels. Directed multilingual site launches, migrations, and decommissioning initiatives including global Celgene sunset and rebrand across 50+ markets. Partnered with distributed IT, design, legal, and agency teams across time zones to deliver compliant, scalable digital experiences. Streamlined publishing workflows and governance processes across global stakeholders.
Web Designer & Software Consultant at JONA Group
January 1, 2013 - February 1, 2018
Independent consultant for diverse web, software, and document solutions; project management from initial request to launch; designed, developed, branded and launched numerous SMB websites; skilled in HTML5, CSS, PHP, JavaScript, Shopify, Squarespace, and WordPress; focused on responsive design and client satisfaction.
Senior Adobe Software Consultant at SmartDoc Technologies
January 1, 2006 - May 1, 2010
Designer and lead dynamic form JavaScript developer for LiveCycle ES document publishing solutions; clients included Adobe, Merrill Lynch, MetLife, Citygroup, L’Oréal, PNC Bank; launched SmartDoc Technologies’ website and improved SEO; developed leadership, project management, and client skills; specialized in dynamic PDF forms design and development using Adobe LiveCycle Designer.
Website Administrator at Atcom Services Inc
May 1, 2002 - January 1, 2013
Multi-tasked as system software consultant, web developer, graphic designer, and product manager for LANshack.com; implemented custom features; migrated websites and databases to new platforms; improved Google ranking and sales via extensive SEO; designed product creative, marketing materials, logos, and packaging; utilized HTML, CSS, SEO, Photoshop, Illustrator, SQL Server, ASP.NET, Java, C#, and JavaScript.

Education

Bachelor of Arts in Information Systems at Rutgers University, Newark
January 11, 2030 - January 1, 2003
Bachelor of Information Systems at Rutgers University
January 1, 1998 - January 1, 2003
at Rutgers University
January 1, 1998 - January 1, 2003

Qualifications

Certificate in Digital Graphic Design
January 11, 2030 - January 1, 2004

Industry Experience

Software & Internet, Healthcare, Life Sciences, Media & Entertainment, Professional Services, Travel & Hospitality, Education
    Global Corporate Website Launch (Multi-Market)

    Led the design and publishing of Bristol Myers Squibb BMS.com corporate websites across multiple international markets, ensuring consistency, localization accuracy, and smooth deployment.

    Worked with cross-functional teams including marketing, legal, and regional stakeholders to launch high-visibility web properties under tight timelines.

    Sites:

    Focused on:
    Clean, structured layouts
    Scalable content systems
    Localization across regions
    Fast and accurate publishing workflows
    My Role
    Website design & layout execution
    Content structuring and publishing (AEM)
    Stakeholder coordination across regions
    Quality control and launch readiness

    Tools
    AEM, HTML/CSS, CMS workflows

    Result
    Successfully launched multiple market sites with consistent branding and improved publishing efficiency.

    Service Business Website — Fast Build (End-to-End)

    Designed and built a clean, modern website for a service-based business with a focus on clarity, trust, and conversion. The goal was to take a rough idea and turn it into a fully functional website quickly, without requiring heavy client involvement.

    Focused on:
    Clear messaging structure
    Simple user flow
    Mobile-friendly design
    Fast turnaround

    My Role
    Full AI website design & build
    UX structure and layout
    Content organization
    Launch and final polish

    Tools
    Replit

    Result
    Delivered a polished, professional website in a short timeframe, improving online presence and credibility.

    https://www.twine.net/signin

    Local Small Business Website + AI Workflow Integration

    Built a modern website combined with simple AI-powered workflows to streamline content and user interactions. Instead of just designing pages, the focus was on creating a system that reduces manual work and improves efficiency.

    Included:
    Structured website design
    Smart form handling
    AI-assisted content setup
    Workflow automation (where applicable)

    My Role
    Website design and structure
    Automation planning and setup
    UX optimization
    Integration of tools and workflows

    Tools
    Replit, ChatGPT, Make

    Result
    Created a more efficient, scalable setup that supports enhanced user experience, higher lead generation and internal workflows.

    https://www.twine.net/signin