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Patricia Calvo Garrido here. I’m a communications and social media professional with a passion for strategic storytelling and cross-channel campaigns. Over the past 15+ years I’ve partnered with private sector brands, United Nations agencies, embassies, and cultural institutions to craft engaging narratives, build cohesive messaging, and drive measurable impact. I specialize in editorial planning, content creation, and complex project management, turning business priorities into compelling digital communications. I thrive on collaborating with diverse teams, guiding regional offices on brand voice, and delivering data-driven strategies that boost engagement and reputation.…Patricia Calvo Garrido here. I’m a communications and social media professional with a passion for strategic storytelling and cross-channel campaigns. Over the past 15+ years I’ve partnered with private sector brands, United Nations agencies, embassies, and cultural institutions to craft engaging narratives, build cohesive messaging, and drive measurable impact. I specialize in editorial planning, content creation, and complex project management, turning business priorities into compelling digital communications. I thrive on collaborating with diverse teams, guiding regional offices on brand voice, and delivering data-driven strategies that boost engagement and reputation.

Patricia Calvo Garrido

Social Media Manager, Project Manager, Content Creator, +3

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Patricia Calvo Garrido here. I’m a communications and social media professional with a passion for strategic storytelling and cross-channel campaigns. Over the past 15+ years I’ve partnered with private sector brands, United Nations agencies, embassies, and cultural institutions to craft engaging narratives, build cohesive messaging, and drive measurable impact. I specialize in editorial planning, content creation, and complex project management, turning business priorities into compelling digital communications. I thrive on collaborating with diverse teams, guiding regional offices on brand voice, and delivering data-driven strategies that boost engagement and reputation.…Patricia Calvo Garrido here. I’m a communications and social media professional with a passion for strategic storytelling and cross-channel campaigns. Over the past 15+ years I’ve partnered with private sector brands, United Nations agencies, embassies, and cultural institutions to craft engaging narratives, build cohesive messaging, and drive measurable impact. I specialize in editorial planning, content creation, and complex project management, turning business priorities into compelling digital communications. I thrive on collaborating with diverse teams, guiding regional offices on brand voice, and delivering data-driven strategies that boost engagement and reputation.

Available to hire

Patricia Calvo Garrido here. I’m a communications and social media professional with a passion for strategic storytelling and cross-channel campaigns. Over the past 15+ years I’ve partnered with private sector brands, United Nations agencies, embassies, and cultural institutions to craft engaging narratives, build cohesive messaging, and drive measurable impact.

I specialize in editorial planning, content creation, and complex project management, turning business priorities into compelling digital communications. I thrive on collaborating with diverse teams, guiding regional offices on brand voice, and delivering data-driven strategies that boost engagement and reputation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

Work Experience

Social Media Strategist, Communications & Media (COM) at World Food Programme (WFP)

April 1, 2024 - August 1, 2025

Manage global WFP Facebook channel with 2M+ followers, aligning with brand goals. Create social media content—including storytelling, editing, scripting, and producing face-to-camera videos—for WFP global social media channels. Oversee social media governance ensuring global alignment to brand voice, tone and visual identity. Guide regional offices on message consistency across internal branding and communications channels. Manage paid advertising campaigns on Meta platforms (Facebook & Instagram), including strategy and performance optimization. Utilize Meta Analytics and Hootsuite to monitor performance and optimize reach.

Communications Capacity Development Lead, Communications & Media (COM) at World Food Programme (WFP)

January 1, 2018 - April 1, 2024

Led WFP communications capacity development strategy: developing learning and development initiatives, enhancing communication capacity across 300+ communications staff globally. Managed cross-functional projects with stakeholders in COM, HR and external vendors to capture, share and use knowledge to strengthen COM workforce skills and increase the impact of our work. Managed events and workshops involving over 190 global participants, contributing to internal engagement and culture-building effort (agenda setting, event team coordination and liaising with senior management). Supported the development of Communications and Advocacy strategies.

Assistant to the Director, Office of Human Resources (OHR) at Food and Agriculture Organization of the United Nations (FAO)

June 1, 2016 - December 1, 2017

Social Media Strategist and project manager with over 15 years of international experience across the private sector, United Nations, embassies, and cultural institutions. I support organizations and brands in defining data-driven social media strategies that generate impact, engagement, and reputational value. Specialized in strategic storytelling, editorial planning, and complex project management, I transform communication objectives into effective and consistent narratives across channels. I supported HR communications and calendar management, liaising with multiple stakeholders to align internal communications with strategic messaging.

Media Officer at Outdoor Festival Rome

September 1, 2015 - November 1, 2015

Developed and distributed communication materials—including press releases, fact sheets, and briefing notes—to elevate the festival’s visibility and reputation. Managed multimedia content creation for press kits and social media channels. Coordinated press conferences and media interviews, ensured messaging alignment with the festival’s brand identity. Monitored media coverage and analyzed public response.

Project and Event Manager at Embassy of Spain | Cultural & Scientific Affairs

September 1, 2013 - September 1, 2015

Developed and executed cultural strategies promoting Spain’s presence in Italy. Acted as brand ambassador, designing events and strategic partnerships with universities and institutions. Crafted strategic communication plans for multicultural audiences, including social media plans to leverage Embassy profiles. Provided analytical support to the Cultural Attaché for project evaluations and post-event improvements.

Project and Event Manager (Naples) at Instituto Cervantes

June 1, 2011 - March 1, 2012

Developed and executed cultural strategies promoting Spain’s presence and Spanish language in Italy. Designed and led events engaging local communities, cultural partners and institutions; built partnerships with academic and cultural institutions to expand visibility; leveraged social media for brand positioning and audience engagement.

Project and Event Coordinator (Madrid HQ) at Instituto Cervantes

March 1, 2010 - May 1, 2011

Managed the annual plan for the Cinema and Audiovisual Arts unit, coordinating events with Instituto Cervantes’ international offices. Liaised with external partners to define project scope, budgets, themes, and formats for cultural initiatives. Produced post-event evaluations and reporting to optimize future programming.

Erasmus Programme Participant at Università degli Studi di Perugia

January 1, 2003 - January 1, 2004

Participated in a study period as part of the Erasmus Programme.

Social Media Strategist at Press Play Communications and PR Agency

September 1, 2025 - Present

Lead the development and execution of social media strategies for the agency and selected clients and oversee personal branding strategies for C-level clients, including CEOs, crafting tailored narratives that strengthen their online presence. Produce and manage social media content—including copywriting, storytelling and editorial planning. Collaborate with internal teams and clients to translate business priorities into compelling digital communication and social media content.

Social Media Strategist at FAO (Food and Agriculture Organization) - Office of Human Resources

June 1, 2016 - December 1, 2017

Project and Event Manager at Embassy of Spain | MAEC-AECID

September 1, 2013 - September 1, 2015

Developed and executed cultural strategies promoting Spain’s presence in Italy. Acted as brand ambassador, designing events and strategic partnerships with universities and institutions. Crafted strategic communication plans tailored to multicultural audiences, promoting cultural inclusion, including the development of a social media plan to leverage the Embassy's Twitter and Facebook profiles and target our audience more effectively. Provided analytical support to the Cultural Attaché in executing projects and development of evaluations, with recommended changes for future events.

Project and Event Coordinator at Instituto Cervantes (Madrid HQ)

March 1, 2010 - May 1, 2011

Managed the annual plan for the Cinema and Audiovisual Arts unit, aligning cultural programming with organizational objectives and audience interests. Coordinated events with Instituto Cervantes’ international offices, ensuring brand and messaging consistency across global markets. Liaised with external partners to define project scope, budgets, themes, and formats for cultural initiatives, enhancing stakeholder engagement and audience reach. Produced post-event evaluations and reporting, offering insights to improve future programming and optimize impact.

Assistant to the Director, Office of Human Resources at FAO

June 1, 2016 - December 1, 2017

Social Media Strategist at Press Play Communications and PR Agency

September 2, 2025 - Present

Lead the development and execution of social media strategies for the agency and selected clients, translating communication objectives into effective digital content and campaigns. Oversee personal branding strategies for C-level clients, including CEOs, crafting tailored narratives that strengthen their online presence and thought leadership across platforms such as LinkedIn. Produce and manage social media content—including copywriting, storytelling and editorial planning—to enhance brand visibility and audience engagement. Collaborate with internal teams and clients to translate business priorities into compelling digital communication and social media content.