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I am a marketing and communications professional with 5+ years of experience supporting international clients through integrated marketing strategies, customer engagement and data-driven decision making. I have a strong background in managing multi-market campaigns, analysing market insights and collaborating with cross-functional teams to drive business growth. I am experienced in B2B and FMCG environments, with a focus on aligning marketing initiatives with commercial objectives.…I am a marketing and communications professional with 5+ years of experience supporting international clients through integrated marketing strategies, customer engagement and data-driven decision making. I have a strong background in managing multi-market campaigns, analysing market insights and collaborating with cross-functional teams to drive business growth. I am experienced in B2B and FMCG environments, with a focus on aligning marketing initiatives with commercial objectives.

Patrícia Chambre

Marketer, Marketing Strategist, Brand Strategist, +3

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I am a marketing and communications professional with 5+ years of experience supporting international clients through integrated marketing strategies, customer engagement and data-driven decision making. I have a strong background in managing multi-market campaigns, analysing market insights and collaborating with cross-functional teams to drive business growth. I am experienced in B2B and FMCG environments, with a focus on aligning marketing initiatives with commercial objectives.…I am a marketing and communications professional with 5+ years of experience supporting international clients through integrated marketing strategies, customer engagement and data-driven decision making. I have a strong background in managing multi-market campaigns, analysing market insights and collaborating with cross-functional teams to drive business growth. I am experienced in B2B and FMCG environments, with a focus on aligning marketing initiatives with commercial objectives.

Available to hire

I am a marketing and communications professional with 5+ years of experience supporting international clients through integrated marketing strategies, customer engagement and data-driven decision making.

I have a strong background in managing multi-market campaigns, analysing market insights and collaborating with cross-functional teams to drive business growth. I am experienced in B2B and FMCG environments, with a focus on aligning marketing initiatives with commercial objectives.

Skills

Experience Level

Copywriting

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Senior Account Manager - Corporate & Brand Communications at Marco Agency

August 1, 2023 - Present

Led planning and execution of integrated marketing and communication strategies for Iberian and multi-market clients (including Mondelez, Friends of Glass / AIVE, Prime Video). Aligned campaigns with business growth KPIs; collaborated with cross-functional teams and senior stakeholders to deliver customer-focused initiatives and strengthen client relationships. Analyzed campaign performance and market data to provide actionable insights and optimize marketing activity. Managed budgets and promotional investments across multiple campaigns; supported trade activation initiatives with Liga Portugal and Mondelez Portugal to ensure brand visibility across retail touchpoints. Launched campaigns with worldwide reach for the European Patent Office; in Portugal, delivered 7 campaigns in one year with 250+ impacts, 60% Tier 1 media and over 10 interviews. Coordinated with Global team to achieve 10,000+ clippings, 249M reach and 41M AVE. Secured Action as a retainer client; drafted local communic

Press Officer at Longo Alcance

September 1, 2022 - August 31, 2023

Managed a negative media crisis by issuing press releases, conducting media interviews, and coordinating with internal stakeholders to mitigate reputational damage after complaints of sexual harassment at Portuguese universities. Secured 100+ Tier 1 placements contributing to brand visibility growth and reputation recovery during crisis scenario. Developed and maintained strong relationships with key media contacts (journalists, bloggers, influencers). Drafted and distributed press releases, media advisories and press kits. Monitored media coverage and analyzed sentiment.

Internal Communications at LPM - Comunicação

July 1, 2019 - September 30, 2022

Delivered integrated internal communication and marketing initiatives for McDonald’s Portugal, supporting internal engagement and employer branding strategies. Launched Workplace platform as one of the pioneer markets; acted as in-house communications lead coordinating cross-functional teams (HR, Operations, Marketing) to implement large-scale projects affecting over 8,500 employees. Built two employer branding campaigns including earned and paid media. Supported crisis communications related to fuel transport strike; promoted meetings between the government and trade unions. Executed 20+ campaigns for new product launches or new store openings; built strong journalist and influencer relationships; optimized media and digital analysis reports.