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I'm a results-driven strategy planner with a strong background in market research, competitive scans, and industry analyses. I translate data into actionable insights for brand growth and program launches, having supported UNICEF Philippines and major brands. I enjoy turning complex data into clear narratives that guide strategy and creative execution.…

Patricia Bonghanoy

Brand Strategist, Marketing Strategist, Content Producer, +5

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I'm a results-driven strategy planner with a strong background in market research, competitive scans, and industry analyses. I translate data into actionable insights for brand growth and program launches, having supported UNICEF Philippines and major brands. I enjoy turning complex data into clear narratives that guide strategy and creative execution.…

Available to hire

I’m a results-driven strategy planner with a strong background in market research, competitive scans, and industry analyses. I translate data into actionable insights for brand growth and program launches, having supported UNICEF Philippines and major brands. I enjoy turning complex data into clear narratives that guide strategy and creative execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Peer Tutor/ Content Editor at Langara College

August 1, 2024 - Present

Design and execute targeted email campaigns that increased session registrations and attendee engagement by 40%. Create and manage engaging Instagram content that drove 30% growth in followers and a 70% increase in post engagement for 2025. Facilitate 2 sessions per week to help students develop study strategies and collaborate on learning. Provide one-on-one academic support to over 30 students, enhancing individualized learning plans and academic performance.

Client Engagement Representative at CIBC

April 1, 2025 - November 1, 2025

Consistently achieved a 100% Net Promoter Score by delivering exceptional client experiences. Leveraged eCRM to manage client outreach, track leads, and generate referrals, increasing qualified referral opportunities by 25%. Processed 100+ account openings and credit applications, applying KYC compliance and product expertise to enhance customer satisfaction. Earned top client referrals within the Downtown community for 3 months by building meaningful, trust-based relationships.

Sales Associate & Signer at Zara – Richmond Centre

December 1, 2023 - April 1, 2025

Acted as the designated signing authority for cash and card transactions, receipt cancellations, RFID coding, and tax exemptions. Managed store presentation, restocking products and organizing displays to improve customer engagement and brand experience.

Brand Strategist at NuWorks Interactive Labs

December 1, 2022 - June 1, 2023

Conceptualized 30+ storyteching briefs and digital playbooks through research, insights, and trends analysis, contributing to 20% campaign effectiveness. Interpreted 700+ data points from GWI into consumer insights and narratives for strategic campaigns. Led 10 in-depth interviews and 6 focus group discussions for major clients (Nestlé, AXA, UNICEF, Jollibee, Grab, Sensodyne). Executed primary research and briefs for 3 Grab PH campaigns, yielding a 35% increase in customer engagement. Published YouTube and TikTok white paper as agency benchmark, increasing client satisfaction and retention. Collaborated with Nielsen PH on San Miguel Beer's 2022 digital review to optimize digital strategy for 2023.

Strategic Planner Intern at Wunderman Thompson Philippines

January 1, 2022 - April 1, 2022

Performed research and insights analysis for client’s integrated marketing campaigns, contributing to a 30% increase in campaign effectiveness. Conducted target market and competitor analysis and analyzed industry trends for brands like McDonald’s, Lucky Me!, and Ayala Land Corporation. Provided research support for The Future 100: 2023.

Volunteer - Mentee at Greater Vancouver Board of Trade

September 1, 2025 - Present

Collaborate with fellow mentees and mentors to develop leadership skills, enhance professional growth, and contribute to community initiatives. Serve as a Communications Committee Volunteer, supporting newsletters, promotional materials, and social media content to highlight LOT initiatives.

Organization President at Blank Canvas Advertising House

April 1, 2019 - May 1, 2021

Partnered with 15+ external organizations including Philippine Association of National Advertisers, Advertising Foundation of the Philippines, and Canva PH in conducting school-based activities. Led AdSpeak 2019 national student competition and convention on values advertising with 500+ participants.