Available to hire
I’m a results-driven communications leader with 8+ years building audience-centred campaigns across regulatory, health, and nonprofit environments. I’ve led end-to-end communications programs — web, email, social, events — and I’m especially strong at turning complex clinical/regulatory information into clear stories and toolkits for partners, patients, and practitioners. I’ve managed multi-stakeholder projects, vendors, and tight timelines, and I use AI-enabled workflows (ChatGPT, Synthesia) to produce more, faster, without losing accuracy. I bring both strategy and hands-on execution, so I can plan the campaign and build the assets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Director of Media, Marketing and Communications at International Federation on Ageing (NGO)
July 1, 2023 - July 15, 2025Led media, marketing, and communications efforts to increase visibility and engagement. Managed campaigns, media relations, and digital communications to support NGO goals.
Marketing and Communications Lead at International Federation on Ageing (NGO)
July 1, 2023 - PresentDeveloped and executed strategic media and communications plans to increase public awareness and support for the NGO's mission and programs. Managed media relationships, secured national and international coverage, maintained a strong online presence, and developed branding and marketing initiatives. Collaborated with the UN and WHO for aligned messaging and organized events and press conferences. Monitored media coverage and developed crisis communication plans. Managed the NGO's website and digital platforms.
Director of Media, Marketing and Communications at International Federation on Ageing (NGO)
July 1, 2023 - July 15, 2025Directed media, marketing, and communications strategies to promote the NGO’s mission. Managed media relations and communications personnel, coordinated with international organizations, and enhanced the organization's digital footprint and branding efforts.
Marketing and Communications Lead at International Federation on Ageing (NGO)
July 1, 2023 - PresentDeveloped and executed strategic media and communications plans to increase public awareness and support for the NGO's mission and programs. Managed relationships with key media outlets and journalists, securing national and international coverage. Created and maintained strong online presence through social media management and content creation. Oversaw branding and marketing initiatives including promotional material design and distribution. Collaborated with UN and WHO to align messaging strategies. Organized and managed events and press conferences to boost stakeholder engagement. Monitored media coverage effectiveness and adjusted strategies accordingly. Developed crisis communication plans. Managed the NGO's website and digital platforms ensuring accurate content updates.
Media, Marketing and Communications Officer at International Federation on Ageing (NGO)
November 1, 2022 - July 15, 2025Contributed to strategic communications and media plans, managed online presence, and supported branding efforts.
Media, Marketing and Communications Officer at International Federation on Ageing (NGO)
November 1, 2022 - July 15, 2025Supported media and marketing initiatives including content creation, social media management, and event coordination. Assisted in branding and crafted communications that aligned with international partners' standards.
Social Media Manager at Physiomed
May 1, 2021 - July 15, 2025Managed social media strategies for multiple clients, created and scheduled daily content, utilized analytics for campaign optimization, and managed social media advertising campaigns.
Social Media Manager at Physiomed
May 1, 2021 - July 15, 2025Created and executed social media strategies for multiple clients across platforms like Facebook, Instagram, Twitter, and LinkedIn. Managed content creation and scheduling, analyzed campaign data for performance optimization, and ran social media advertising campaigns.
Digital Marketing Manager at Bedessee Imports
February 1, 2021 - July 15, 2025Developed and executed digital marketing strategies to drive brand awareness and customer engagement. Utilized analytics and SEO/SEM tactics to optimize performance. Led and mentored a team of digital marketing specialists. Created PPC campaigns and maintained partnerships with key influencers.
Digital Marketing Manager at Bedessee Imports
February 1, 2021 - July 15, 2025Developed and implemented digital marketing strategies to boost brand awareness and engagement. Used analytics tools for campaign tracking and data-driven optimization. Managed and mentored digital marketing teams, collaborated cross-functionally, executed SEO and SEM tactics, and managed PPC campaigns to increase lead generation and ROI.
Marketing and Communications Coordinator at PayCloud Inc.
March 1, 2017 - July 15, 2025Developed and executed marketing and communications strategies. Managed content for social media, email campaigns, and website. Coordinated events and marketing campaigns.
Chief Marketing Officer at IIMAGE Creative
March 1, 2017 - PresentLed marketing teams and developed integrated marketing campaigns. Focused on budgeting, forecasting, analytics-driven decision-making, brand awareness, and revenue growth. Utilized both digital and traditional marketing tactics while staying updated on latest trends.
Marketing and Communications Coordinator at PayCloud Inc.
March 1, 2017 - July 15, 2025Developed and executed marketing and communications strategies across social media, email campaigns, and websites. Coordinated events and online/offline marketing campaigns.
Chief Marketing Officer at IIMAGE Creative
March 1, 2017 - PresentLed marketing teams and developed integrated marketing strategies. Managed budgeting and forecasting, utilized analytics for decision making, increased brand awareness, and drove revenue growth using both digital and traditional marketing tactics. Demonstrated strong leadership and strategic thinking.
Marketing and Executive Assistant at Moelimo Limousine and Livery Service Inc.
September 1, 2015 - July 15, 2025Assisted in marketing strategy development, event coordination, marketing materials creation, market research, email marketing, website management, and executive calendar management.
Marketing and Executive Assistant at Moelimo Limousine and Livery Service Inc.
September 1, 2015 - July 15, 2025Assisted with marketing strategy development and campaign implementation. Coordinated and managed events, created marketing materials, conducted market research, managed email campaigns, website content, and executive scheduling.
Marketing Coordinator at Andrew E. Zakharia Professional Corporation
April 1, 2015 - July 15, 2025Developed and executed campaigns to drive brand awareness. Managed social media and digital marketing plans, website content, events, and promotions. Skilled in graphic design and video editing for creating compelling content. Utilized SEO, SEM, and analytics to optimize campaigns.
Marketing Coordinator at Andrew E. Zakharia Professional Corporation
April 1, 2015 - July 15, 2025Developed and executed marketing campaigns to drive brand awareness and engagement. Managed social media, digital marketing plans, website content, event coordination, and created graphic and video content.
Education
Bachelor of Arts Honors Communications (HBA) at McMaster University
January 1, 2019 - December 31, 2019Bachelor of Arts Honors Communications (HBA) at McMaster University
January 1, 2019 - December 31, 2019BA (Honors) Specialization in Communications at McMaster University
January 11, 2030 - October 30, 2025BA (Honors) in Communications at McMaster University
January 11, 2030 - October 30, 2025BA (Honors) in Communications at McMaster University
January 11, 2030 - October 30, 2025Qualifications
Industry Experience
Non-Profit Organization, Healthcare, Media & Entertainment, Retail, Professional Services, Government, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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