I’m a music producer and social media strategist from Australia who turns creative work into measurable results.
With 10+ years across music production, content strategy, and live operations, I’ve built campaigns that generate millions of views, scaled artists from the ground up, and executed logistics for 1,000+ live shows across Australia and New Zealand.
I’ve produced tracks with 4M+ Spotify streams, released 20+ independent songs as Patrick Romeo and MIIDDY, and collaborated with Grammy-nominated producers. On the strategy side, I’ve driven 1M+ views in 30 days for Justice Crew’s national tour, scaled engagement by 12,000% for emerging artists, and built fan ecosystems that convert attention into real outcomes—Spotify growth, ticket sales, brand deals.
What makes me different? I’ve been on both sides. I know what it’s like to be the artist and the strategist behind the campaign. That perspective makes the work sharper, faster, and more effective.
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Link to all the music I’ve worked on from personal artist projects, productions for other people and Sync Music
I used TikTok Creator Search Insights to identify a trending content gap around DJ pranks. Strategically advised Paradeux to repost an older video at the optimal moment to capitalise on the viral trend, resulting in significant engagement
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Attended their headline set at Mode Festival on Cockatoo Island in Sydney to capture live content on iPhone. Built the account from scratch and posted the festival footage. Collaborated with their team to source, edit, and strategically post existing clips to grow the account’s presence and engagement
Link to account: https://www.tiktok.com/@eggs_clubb?is_from_webapp=1&sender_device=pc
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