I'm a music producer and social media strategist from Australia who turns creative work into measurable results. With **10+ years** across music production, content strategy, and live operations, I've built campaigns that generate millions of views, scaled artists from the ground up, and executed logistics for 1,000+ live shows across Australia and New Zealand. I've produced tracks with **4M+ Spotify streams**, released **20+ independent songs** as Patrick Romeo and MIIDDY, and collaborated with Grammy-nominated producers. On the strategy side, I've driven **1M+ views in 30 days** for Justice Crew's national tour, scaled engagement by **12,000%** for emerging artists, and built fan ecosystems that convert attention into real outcomes—Spotify growth, ticket sales, brand deals. What makes me different? I've been on both sides. I know what it's like to be the artist *and* the strategist behind the campaign. That perspective makes the work sharper, faster, and more effective.

Patrick Middleton

PRO

I'm a music producer and social media strategist from Australia who turns creative work into measurable results. With **10+ years** across music production, content strategy, and live operations, I've built campaigns that generate millions of views, scaled artists from the ground up, and executed logistics for 1,000+ live shows across Australia and New Zealand. I've produced tracks with **4M+ Spotify streams**, released **20+ independent songs** as Patrick Romeo and MIIDDY, and collaborated with Grammy-nominated producers. On the strategy side, I've driven **1M+ views in 30 days** for Justice Crew's national tour, scaled engagement by **12,000%** for emerging artists, and built fan ecosystems that convert attention into real outcomes—Spotify growth, ticket sales, brand deals. What makes me different? I've been on both sides. I know what it's like to be the artist *and* the strategist behind the campaign. That perspective makes the work sharper, faster, and more effective.

Available to hire

I’m a music producer and social media strategist from Australia who turns creative work into measurable results.

With 10+ years across music production, content strategy, and live operations, I’ve built campaigns that generate millions of views, scaled artists from the ground up, and executed logistics for 1,000+ live shows across Australia and New Zealand.

I’ve produced tracks with 4M+ Spotify streams, released 20+ independent songs as Patrick Romeo and MIIDDY, and collaborated with Grammy-nominated producers. On the strategy side, I’ve driven 1M+ views in 30 days for Justice Crew’s national tour, scaled engagement by 12,000% for emerging artists, and built fan ecosystems that convert attention into real outcomes—Spotify growth, ticket sales, brand deals.

What makes me different? I’ve been on both sides. I know what it’s like to be the artist and the strategist behind the campaign. That perspective makes the work sharper, faster, and more effective.

See more

Language

English
Fluent

Work Experience

Social Media Content Manager & Digital Strategist at Freelance
January 1, 2019 - Present
Produced and published 250+ social media assets in 2024 across TikTok, Instagram and LinkedIn. Managed full production cycle from ideation through editing, scheduling, and performance analysis. Built a LinkedIn presence to 2,600+ followers and 100,000+ impressions through strategic thought leadership content. Drove viral growth for artist Paradu X using TikTok Creator insights (3.1M views, 200k engagements) and increased bookings; delivered 900% Spotify growth. Created and managed Justice Crew's TikTok during a national tour (1M+ views in 30 days, 1,000+ followers in first week). Created podcast intros and sonic branding for Alpha Blocks Podcast (20k+ reviews), Luke & Lewis, and Laughtin Cow Boy Production Network. Managed content calendars for 5+ concurrent clients, coordinating approvals and campaign alignment.

Education

Bachelor of Performing Arts (Sound) at West Australian Academy of Performing Arts
February 1, 2017 - October 31, 2019

Qualifications

Advanced Diploma of Music Industry (Sound)
February 1, 2018 - November 1, 2018
Diploma of Music Industry (Sound)
February 1, 2017 - November 1, 2017
Certificate IV in Business
February 1, 2016 - November 1, 2016
Certificate II & III in Music (Technical Production)
February 1, 2016 - November 1, 2016
Certificate II & III in Music (Performance)
February 1, 2015 - November 1, 2015
Certificate II in Music (Performance)
February 1, 2015 - November 1, 2015

Industry Experience

Media & Entertainment, Professional Services, Education
    paper Brand Deck - Patrick Romeo
    I created this brand strategy document for my personal artist project Patrick Romeo branddeck brandstrategy
    paper Content Strategy for Artist (200k likes, 3.1 million views generated)

    I used TikTok Creator Search Insights to identify a trending content gap around DJ pranks. Strategically advised Paradeux to repost an older video at the optimal moment to capitalise on the viral trend, resulting in significant engagement

    Link:

    paper Justice Crew Fan Account Case Study (600k+ views in 7 days)
    In 2025, I ran the fan/clips account for Justice Crews tour, where we generated 600k+ views in under 7 days whilst driving real engagement to their tour contentstrategist digitalmarketing tiktok
    uniE621 Custom Analytics Dashboard for Tik Tok Account
    I created this live Tik Tok analytic dashboard for the Justice Crew account we created (all data on this pave is real) analytics socialmedia
    uniE603 Von dutch (Patrick Romeo Remix)
    I produced, mixed and mastered this (unofficial) Charlie XCX remix. On soundcloud its currently at over 17,000 plays. music produciton