I am a marketing and content strategist with experience across social media optimisation, user engagement, content planning and early stage growth work. I analyse performance data, identify patterns and turn insights into clear and practical recommendations that help brands communicate more effectively. I have supported founders, small teams and digital products with channel reviews, campaign ideas, SEO and content optimisation. I enjoy clarifying problems, simplifying workflows and designing strategies that improve reach, engagement and overall user experience. If you need someone who can think strategically and provide actionable direction while working independently and efficiently, I can help.

Peidong Xie

I am a marketing and content strategist with experience across social media optimisation, user engagement, content planning and early stage growth work. I analyse performance data, identify patterns and turn insights into clear and practical recommendations that help brands communicate more effectively. I have supported founders, small teams and digital products with channel reviews, campaign ideas, SEO and content optimisation. I enjoy clarifying problems, simplifying workflows and designing strategies that improve reach, engagement and overall user experience. If you need someone who can think strategically and provide actionable direction while working independently and efficiently, I can help.

Available to hire

I am a marketing and content strategist with experience across social media optimisation, user engagement, content planning and early stage growth work. I analyse performance data, identify patterns and turn insights into clear and practical recommendations that help brands communicate more effectively.

I have supported founders, small teams and digital products with channel reviews, campaign ideas, SEO and content optimisation. I enjoy clarifying problems, simplifying workflows and designing strategies that improve reach, engagement and overall user experience.

If you need someone who can think strategically and provide actionable direction while working independently and efficiently, I can help.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
German
Beginner
Chinese
Fluent

Work Experience

Global User Growth at Vine VPN
October 1, 2025 - Present
Supported SEO/ASO tasks and early growth experiments across global markets. Conducted keyword analysis, metadata updates, and performance tracking with Ahrefs. Collaborated with product team to refine landing messaging and improve user experience.
Product Marketing at The Cosmetic Vacuum
January 1, 2025 - October 1, 2025
Aligned messaging with sales teams, increasing demo engagement and conversion by 15%. Created reusable demo kits and visuals, reducing launch preparation workload by 20%. Managed an 8K lead database and content, driving 40% growth and storytelling.
Content Coordinator at Cross-cultural Media Campaign
January 1, 2023 - December 31, 2024
Localized UK–CN content, generating 128K views and 92% follower growth (+507%). Aligned tone across CNN, BBC and Tencent, raising retention and engagement by 25%. Ran A/B tests and analytics, boosting multi-platform watch time by 436%.

Education

MSc Communication & Media (2:1 Hons) at University College Dublin
September 1, 2024 - December 1, 2025
BA Broadcasting & Hosting Arts (1:1 Hons) at Jilin University of Arts
September 1, 2018 - June 1, 2022

Qualifications

Digital Marketing (Google Digital Garage)
January 11, 2030 - December 1, 2025
Ads Search (Google Skillshop)
January 11, 2030 - December 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services