I'm a digital marketing specialist focusing on web and email campaigns, user acquisition, audience segmentation, and conversion optimization. I have three years of experience supporting CRM-based campaigns and improving user journeys through performance tracking and testing. I enjoy delivering clear messaging and measurable engagement across global markets. I thrive collaborating across teams and cultures, owning initiatives from ideation to execution. I use data and experiments to guide decisions, optimize the customer journey from first touch to conversion, and drive growth while balancing timelines and resources.

Peidong Xie

I'm a digital marketing specialist focusing on web and email campaigns, user acquisition, audience segmentation, and conversion optimization. I have three years of experience supporting CRM-based campaigns and improving user journeys through performance tracking and testing. I enjoy delivering clear messaging and measurable engagement across global markets. I thrive collaborating across teams and cultures, owning initiatives from ideation to execution. I use data and experiments to guide decisions, optimize the customer journey from first touch to conversion, and drive growth while balancing timelines and resources.

Available to hire

I’m a digital marketing specialist focusing on web and email campaigns, user acquisition, audience segmentation, and conversion optimization. I have three years of experience supporting CRM-based campaigns and improving user journeys through performance tracking and testing. I enjoy delivering clear messaging and measurable engagement across global markets.

I thrive collaborating across teams and cultures, owning initiatives from ideation to execution. I use data and experiments to guide decisions, optimize the customer journey from first touch to conversion, and drive growth while balancing timelines and resources.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

English
Fluent
German
Beginner
Chinese
Fluent
Dutch
Beginner

Work Experience

Global User Growth at Vine VPN
October 1, 2025 - Present
Supported SEO/ASO tasks and early growth experiments across global markets. Conducted keyword analysis, metadata updates, and performance tracking with Ahrefs. Collaborated with product team to refine landing messaging and improve user experience.
Product Marketing at The Cosmetic Vacuum
January 1, 2025 - October 1, 2025
Aligned messaging with sales teams, increasing demo engagement and conversion by 15%. Created reusable demo kits and visuals, reducing launch preparation workload by 20%. Managed an 8K lead database and content, driving 40% growth and storytelling.
Content Coordinator at Cross-cultural Media Campaign
January 1, 2023 - December 31, 2024
Localized UK–CN content, generating 128K views and 92% follower growth (+507%). Aligned tone across CNN, BBC and Tencent, raising retention and engagement by 25%. Ran A/B tests and analytics, boosting multi-platform watch time by 436%.
Product Marketing Specialist at The Cosmetic Vacuum
January 1, 2025 - October 1, 2025
Owned website and email campaigns, supporting user acquisition and conversion rate improvements. Managed 8,000 email leads, supporting segmentation and campaigns, driving 40% audience growth. Optimized demo workflows, boosting conversions 15% and reducing workload 20%.
Digital Marketing Coordinator at Cross-cultural Media Campaign
January 1, 2023 - January 1, 2024
Worked cross-functionally with China teams and BBC partners to align priorities and delivery. Led UK fitness creator localization for China market on RedNote and Douyin. Achieved single video 128K views and increased followers by 92%.

Education

MSc Communication & Media (2:1 Hons) at University College Dublin
September 1, 2024 - December 1, 2025
BA Broadcasting & Hosting Arts (1:1 Hons) at Jilin University of Arts
September 1, 2018 - June 1, 2022
MSc in Communication & Media (2:1 Hons) at University College Dublin
September 1, 2024 - December 1, 2025
BA Broadcasting & Hosting Arts (1:1 Hons) at Jilin University of Arts
September 1, 2018 - June 1, 2022

Qualifications

Digital Marketing (Google Digital Garage)
January 11, 2030 - December 1, 2025
Ads Search (Google Skillshop)
January 11, 2030 - December 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services